Showcasing your Photography Portfolio Properly

Creating a photography portfolio that stands out among others is a challenging task. Whether it’s an online portfolio or a physical one, there are guidelines that need to be followed in creating it. Showcasing your photography portfolio properly is important because this could mean the difference between gaining a client or losing one. To get our perspective on the proper way of showcasing your portfolio here at PGN Agency, keep reading. Make Sure You’re Targeting the Right Demographic No matter what type of photography you specialize in, make sure you’re targeting the right demographic. If you’re a wedding photographer, you wouldn’t want to have too many images of flashy or crazy subjects. Customers from that demographic generally like clean looking images with light colors. Or if you’re a fashion photographer, you would want the crazier images in there that scream what fashion is all about. Be Selective When creating your portfolio, make sure to only have the best images and a small amount. You should only have about 8-12 images in your portfolio. Having a large amount that is only sub-par will send clients away. No one wants to sit and flip through 30 images, even if you feel like they are all amazing. Make sure to only select the best. Eliminate everything that doesn’t have that wow factor. Then, get another opinion about which images you have selected that way you know they are the best of the best. Strategically Order your Images When a potential client is viewing your photography portfolio, you want to make sure they are left with a strong impression. Creating an order for...
Successful Marketing Case Studies to Emulate

Successful Marketing Case Studies to Emulate

It’s said that imitation is the sincerest form of flattery. Likewise, the shortest path to success is found by learning from others. These three successful marketing case studies demonstrate how to initiate a conversion funnel, launch a new product, and advertise through new venues. Big or small, every business can learn from these examples. Dr. Ruth Roberts – Veterinarian Few businesses have enjoyed the kind of success Dr. Ruth Roberts, an integrative veterinarian, enjoyed with her marketing campaign. She and her team began by targeting the ultimate desire of their specific target audience. In this instance, the audience was made up of pet owners looking to alleviate the pain of sick or injured pets. Once she had her target and angle narrowed down, she commissioned a sales video full of helpful tips and advice for concerned pet owners. This video tied into an email campaign that provided freebies and further advice to pet owners. Relatable stories tied it all together. As a result, the video and emails provided the top of Dr. Roberts’ conversion funnel. In the end, the marketing campaign increased conversions by 50% Coca-Cola Life One of the biggest soft drink companies in the world, Coca-Cola, faces a lot of negative feedback from health and lifestyle advocates. Because of this, the company created a number of low calorie alternatives to its primary, sugary product. Still,  the company has faced a new round of criticism for the potential side effects of concentrated doses of artificial sweeteners. A new product, Coca-Cola Life, mixes sugar with stevia leaf extract, a more popular and natural low calorie sweetener. In order to...
Why Search Engine Optimization is Important: The PGN Perspective

Why Search Engine Optimization is Important: The PGN Perspective

Search Engine Optimization (SEO) is extremely important in today’s world, especially if you have a business you’re attempting to promote. Some are skeptics on whether it is important or not. PGN Agency is here to tell you SEO is vital to any website. For the final verdict, continue reading to find out why SEO is important from the PGN perspective. Visibility and Branding of Your Business According to Imforza, 93% of all online experiences begin with a search engine. What does this mean for your business? It means that if you’re not incorporating SEO to be at the top of those search results, 93% of your business goes out the window. People search for the perfect site multiple times, changing their search until they find it. Adding SEO is important to use for this reason. From the first search all the way to the last, your company will be at the top of those searches because you used SEO properly. Capitalize on Weak Competition You will be blowing your competition that doesn’t use SEO out of the water! In any competitive venture, advertising is key. SEO is important because it is essentially your form of advertising. When used correctly, SEO is the greatest form of advertising available. Simply put, you’re learning why it’s important and eventually, your competition will as well so beat them to the punch. SEO is an Investment into Your Business Making a small investment in SEO is smart for your business. Any investment made will procure a high return of profit. This is because you will be ranked first across all search engines, making it impossible for...
Utilizing Social Media to Boost Your Web Presence

Utilizing Social Media to Boost Your Web Presence

Building a social media presence for your business in this day and age is extremely important. It offers free advertising for your company and what they stand for. There are also options for paid advertising to provide more exposure. If you’re not utilizing social media, then you need to start now. Keep reading to learn how to utilize social media to boost your web presence and why it is useful. Integrate Social Media into your Website Make sure to add social media buttons to your website. This feature makes it easy for customers to follow all your accounts to see everything about your business. When customers are on your website, social media is one of the first things they like to visit to get a feel for your business. They will see behind the scenes, any reviews, and find more about your team, which makes them more comfortable in investing in your products. Invest in Paid Advertising Do some research on where your main audience spends time on social media. Once you find out, invest in paid advertising on said social media platforms. It adds extra exposure for your business besides people having to search or share your information. An ad will be displayed on Facebook that will make people want to know more. Most social media platforms also offer budget friendly options, which makes it easy for businesses to give it a try. Socialize with your Customer Base Using social media is great; however, if you do not socialize with your customer base, it’s not going to help you. Having customer support answer questions, or even just comment...
Why Brands Matter to Customers

Why Brands Matter to Customers

At first glance, branding can seem like no more than a fancy buzzword in the marketing industry. Ask an average joe about branding, and they might tell you it’s just logos, slogans, and mascots, that sort of thing. It’s an easy to mistake to make, but it’s simply not true. Brands will always be more than your advertising or marketing — it’s everything your customers think and feel about your company, everything they associate it with. In other words, it’s an intangible. So why does it matter to customers? Brands make it easier for customers to make decisions. Picture this: you’ve just got home from a long day at work. You’re tired, exhausted, and starving, so you decide to order a pizza. Then you pull out your phone and do a quick Google search to find pizza places nearby — say you’re new to the area — and scroll through a list of five different pizza joints. How do you choose? More often than not, customers are going to choose a brand they’ve enjoyed in the past. They’re choosing a name they recognize and trust. The key is establishing a brand that encourages people to try your food before turning them into loyal customers. Brands allow customers to build positive associations. Believe it or not, people develop a history with different brands. If they like a product, they’re more likely to buy it again and again, and over time, that can create very strong positive associations. For example, someone might associate Slurpees with warm, carefree summer days more so than any old slushee. To continue the pizza example, someone...
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