Should You Use Stock Photos or Create Your Own

Should You Use Stock Photos or Create Your Own

When building your brand or your business, you will need to use photography in your marketing campaign. Unfortunately, finding the right type of photos to represent your company often proves difficult. However, finding the perfect images to represent you is sure to take your marketing to new heights. This leads us to the question of whether or not you should use stock photos for your marketing, or create your own. What is Stock Photography According to Webopedia, stock photos are professional photographs. They are often photos of common places, landmarks, nature, events or people that are bought and sold on a royalty-free basis. Stock photos can be used and reused for commercial design purposes, which is a common practice for most online businesses. Typically, stock photos are easily identified because of their plain look and white backdrops. What are the Problems with Stock Photos Yes, stock photography is free or close to it, but there are issues with using these types of photos. One of the main problems of stock photography is that they are often clichés; like images that portray everyday thoughts and actions. In certain instances, you might need this type of image. It could also make your company look cheesy. When you want your brand to stand out, using stock photos could prevent that. Because they are free, anyone can use them. It’s likely that your customers will recognize stock images from other websites or blogs. And finally, it’s just not original work. When you want to make a lasting impression on your landing pages, stock photography is not going to cut it. What are the Problems with...
Getting Back to Basics: Targeting Your Audience

Getting Back to Basics: Targeting Your Audience

Owning a business means immersing yourself in new and different techniques of web marketing. However, you sometimes need to go back to the basics of web marketing. Knowing your target audience is a foundational marketing tool, especially when it comes to web marketing. With that in mind, let’s get back to basics with targeting your audience. Know Your Audience According to Biz Journals, before you use web marketing to target your audience, you must know who your audience is. The business you have or the products you offer will determine your audience you plan on reaching. If your product is young women’s clothing, then your target audience would be women ranging in age from 18-30 or a type of style such as bohemian. You do not want to try to appeal to everyone, the best businesses always have a marketing campaign that targets a certain group of people. Look at Your Business like a Customer Even though you always want to look and advertise your business in a positive light, to make sales you must see it like your audience does. Web marketing is all about enticing people in as well as making sure they stay. For example, sit down with your team and discuss what you would want if you were the customers. On social media, use polling systems to discuss certain aspects of your company or products to get approval ratings up. Know Where to Reach Them What does your audience do? What types of media do they consume? Which social media platforms do they regularly visit and use? These are top questions you always need to pay attention...
How to Wield Web Design for Marketing

How to Wield Web Design for Marketing

The way your business’s website is designed is just as important as your marketing technique. Possessing proper web design for your company is a marketing strategy itself. According to USA Billa, almost all of small business owners already use their website as a primary marketing tool. In this article, you will discover how to wield web design for marketing. Convey Your Message Properly When a customer visits your website, you already have certain things you want them to take away from their visit. For this to happen, you must have the proper design elements so that your customers feel the way you want them to about your company and your products. Sit down with your team and discuss what message you want your customers to have about you. Then coordinate that with the layout, titles and headers, and images. Make sure that everything matches. Use Two-Sided Communication to Your Advantage Two-sided communication is things like blog comments, customer ratings, and social media platforms. This will be one of your greatest assets with your web design. Two-sided communication opens up the discussion about your products and why they are loved. This gives the opportunity for others to see what is so amazing about your company and why they need your products. Have a CTA that Provides Information A CTA, or call to action, is a vital tool in marketing strategies for any business. Incorporating a CTA button into your web design is a brilliant tactic. Offer information along with a CTA to increase usage. If you have valuable information for your consumer base to have, ask them to sign up for your...
Content vs. the Sales Push in Marketing Campaign

Content vs. the Sales Push in Marketing Campaign

When you are trying to generate sales, finding the right marketing campaign for your business is important. There are many different types of marketing campaigns that build up your company and your consumer base. In this article, the main focus will be content vs. the sales push in a marketing campaign. What are Content and Sales Push Marketing? According to Copy Blogger, content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. Usually, this means you are educating potential customers or repeat customers to trust your products or know more about your business. You push content through sources such as social media to gains sales. And according to Small Business, the sales push marketing is a promotional strategy where businesses attempt to take their products to the customers. The term push stems from the idea that marketers are attempting to push their products at consumers. Companies that most people haven’t heard of are the ones who use sales push marketing. The Expense There is a major difference in price with these marketing campaigns. With sales push marketing, the price is fairly expensive. It is not designed for small or moderate sized businesses that have a minimal amount of cash flow. That is because you are targeting the general public that has no interest in searching for your product. Companies that use this marketing campaign generate sales by pushing content to consumers through other companies or programs. T.V. advertisements, radio advertisements, or even magazine advertisements are great examples of this. If you want to find other avenues of marketing, you need to consider this...
What Small Businesses Can Learn from Big Business Marketing Strategies

What Small Businesses Can Learn from Big Business Marketing Strategies

No matter the size of your company, marketing will always be at the top of your checklist. It makes the corporate world go around by constantly bringing in new customers. But doesn’t every small business want to rise to be as big as the leading competitors? In this article, you will discover what small businesses can learn from big business marketing strategies.   Use Social Media to Your Advantage   In today’s day in age, social media is everything. People wake up and immediately get on their social platforms. One of the top marketing strategies you need to follow is using social media to your company’s advantage. Amazon, Microsoft, and Starbucks all have strong presence’s online. Spend time planning social media posts, creating completions for your customers, and answering every question or comment online. Doing so will make more people see your products and have a positive outlook on your company overall, knowing that you are always there to help.   Stay Consistent   As a small business, you need to prove yourself to your customer base. The fortune 500 companies had to do this in the beginning as well. A marketing strategy to take from them is how consistent they are. Think of Coca-Cola, they have always stayed relatively the same with their flavor, logo, and bottle shape. Starbucks may add festive themes to their cups, but the logo has never changed. This gives customers confidence in your company and the standard of quality you will provide for them.   Provide Information Instead of Pushing Advertisements   Another one of the biggest business marketing strategies is providing information...
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