Why Is Responsive Web Design so Important?

Why Is Responsive Web Design so Important?

There’s a lot of decisions to make before building a website. How many pages will be on the site? What will each page contain, and how will all the pages be organized? What elements are must-haves? What would be nice, but only if it’s in the budget? In this blog post, we’ll be focusing on the importance of one aspect of web design: responsiveness. What is responsive web design? Responsive web design is a website build that enables it to adapt to devices and screens of all shapes and sizes. Before the rise of smartphones and tablets, people primarily used the internet on desktops and laptops. As a result, everyone’s screen was large enough for any site. Now, however, more people use tablets and smartphones to access the internet than desktops and laptops. Responsive website design means that your site will look good and be easy to use on any device. The website adapts to the dimensions of any screen by shrinking and rearranging elements. What does responsive web design do for my business? If you’re paying someone to build your site, you deserve an amazing end product. If you don’t build your site to adapt to mobile, desktop, and tablet viewers, you’re not putting your best foot forward across all platforms. Building a website that isn’t responsive is like spending all of your money to repaint only a single side of a building. Even if you paint a beautiful mural there, anyone viewing it from the other three sides will see old, flaky paint. Instead, it’s worth the additional investment to ensure your site looks incredibly on any...
Why Do I Need SEO for my Website?

Why Do I Need SEO for my Website?

Any marketer can tell you about the value of SEO, emphasizing why your website needs it and what it can do for your growth. Still, there will always be skeptics. If you’re not a digital marketing expert, it’s natural to be wary. If you’re not sold on SEO services, it’s worth doing some research. By educating yourself further on the subject, you’ll have a better understanding of how SEO offers unique opportunities for growth. We wrote this blog as a primer on the subject. For starters, SEO improves the user experience of your site. One of the largest ranking factors for Google is ease of use. As such, SEO experts will improve the user experience of your site by making it mobile-responsive, slashing loading times, and incorporating quality content. All these factors transfer into visitors spending longer amounts of time on your site and reducing the bounce rate, which Google interprets as a solid user experience. In short, optimizing your site for Google means optimizing your site for users. SEO is your path to local business. Every day, there are hundreds or thousands of people in your area searching for products and services. Whether they’re looking for coffee, pizza, or movie showtimes, they’re going to Google to find local businesses. Google reports that “50% of consumers who conducted a local search on their smartphone visited a store within a day.” If you’re looking to gain more business from your community, you’ll be hard-pressed to find a better option than optimizing your site for search engines. Organic search still beats paid search. Numerous studies have pointed to the fact that...
4 Things Every Content Marketer MUST Do Differently in 2017

4 Things Every Content Marketer MUST Do Differently in 2017

“What’s dangerous is to not evolve.” — Jeff Bezos, Founder, Chairman & CEO of Amazon One of the most exciting things about the marketing industry is that things are always changing. The use of social media and the internet means the industry is evolving faster than ever, prompting marketers to constantly adapt their strategies and tactics. To be successful, it’s vital that marketers stay informed and work to stay ahead of the curve. We’ve outlined a roadmap for avoiding some of the largest pitfalls in 2017: Create a specific content marketing strategy. Many companies use content marketing simply because everyone else is doing it, or because they heard it was important. Unfortunately, that’s not going to cut it. If your efforts and time are going to be worthwhile, you need to define success for your content marketing. Once you’ve defined it, document it. Put your content marketing strategy in writing to put everyone on the same page and get on track if you drift astray. Generate content that fits the platform. When you post something on Instagram or Facebook, you can rest assured that audiences will skip 90% of what they see. As such, brief videos, short posts, or eye-catching pictures will be your best bet. Educate yourself about the platforms you use and create content that works for that medium. Use more video content. Video is one of the more pricey forms of content. However, it’s worth it — people watched 19% more videos online in 2016 than the year before. While text and graphics are easy to produce, the data shows that video is becoming one of...
IMPORTANT VS. URGENT

IMPORTANT VS. URGENT

Knowing The Difference Makes A Difference If you’re like many business leaders, you start your day with a glance through your email inbox, scanning dozens of items demanding your attention. Chances are that as you go, you take note of the important items, the urgent items, the really urgent items, and the pants-on-fire emergencies that demand your immediate attention. You mentally prioritize these, and file away the remaining messages for future attention – probably some time in the 23rd century. Then you set to work tackling the emergencies and urgent matters as quickly as you can. Chances are good that tomorrow you’ll find yourself repeating the same steps. Same thing the day after, and the day after that, on into infinity, while you wish to yourself that some day the urgent matters would cease to exist. Well, maybe they can. And maybe all you need to do to make it happen is change the way you look at important matters versus urgent ones – and then put the important ones first. The first step is to correctly distinguish between the two. So how do you tell the difference between important issues and urgent ones? Important matters almost always have at least one – and often, all three – of the following characteristics: A deadline A price tag The possibility of emotional disaster in the event of a bad outcome. Do urgent issues also involve these things? Of course – magnified and intensified many times over. So what are the unique characteristics of an urgent matter? An urgent matter is an important matter that has been inadequately or improperly addressed....
What Kills Productivity?

What Kills Productivity?

Have you ever been in the groove, working away when all of a sudden your concentration is interrupted by the phone ringing, being called into an impromptu meeting or co-workers talking around you? Everyone has a different tolerance for distractions, but almost all employees have one thing in common; one of the biggest distractions is noisy co-workers. While this may be the largest productivity killer in the workplace, it is not the only one. According to Forbes.com, the following are seven things that kill productivity:   Noisy co-workers Telecommuting Group projects Impromptu meetings Cubicles Sitting next to the boss Face-to-face interactions Many of these productivity killers can cause a challenge in the workplace. For example, working in a group setting can be a distraction for some, but how do you get employees to brainstorm amongst one another? What are some things that kill productivity in your work place, and how do you overcome those distractions?  ...
Employee Productivity

Employee Productivity

Profitability is often a result of the level of a company’s employee productivity. Performance and productivity depend on many factors set in the work environment by the employer. Therefore, it is important that the manager determines the most effective ways to make the work place a pleasant atmosphere where employees are motivated to do their best. According to MyTopBusinessideas.com, here are 12 simple ways to improve employee productivity: Make all employees accountable for their goals and their assignments. Delegate specific tasks to employees and clearly explain the responsibility that comes along with the task. Ensure that you follow up with them about progress at various stages. To confirm effective productivity, follow up with employee on the assigned task. Avoid micro managing while managing people; remember they are humans, not machines. Provide the finest work atmosphere possible. Encourage, reward, motivate and recognize all jobs well done. A simple thank you will make your employees feel important and motivated. Reach out to all the employees working for you. Explain that you care about them and their well-being. Set realistic and achievable targets for the workers. Attainable goals encourage employees to work efficiently and to the best of their ability to meet set goals. Encourage team work for better results. Team work allows employees to bounce ideas back and forth and to inspire one another. Make sure that people enjoy their work and are happy to come to work everyday. Make the work environment pleasant by being encouraging and passionate. Do not let a task become monotonous and boring. Change up employee’s job tasks based on their ability. Sponsor your employees for...
Privacy Policy | Sitemap | Careers | Virtual Tour