Why Social Media Marketing Is Important to Businesses

Why Social Media Marketing Is Important to Businesses

No one can deny the profound influence social media has had on our way of life. From the 2016 election to personal relationships, it has dramatically changed the way we think and interact with the world around us. This influence extends to marketing, but some business owners remain unconvinced that social media marketing is relevant to them. Some believe that social media marketing is no longer important, while others don’t think it’s the place for professional marketing. In this blog post, we’re going to discuss some of the biggest reasons why every business needs social media marketing. Social media is a crucial component of your online reputation. Did you know that 81% of shoppers conduct research online before buying? No matter who you are or what you do, there’s a very high chance people are researching you and your competitors before deciding to buy your product. Your online presence, engagement with customers, and online reviews will all influence someone’s attitude towards your company. Social media funnels traffic to your website. Anyone can recognize the importance of having a quality website in this day and age. But what’s the point of having a great website if no one is visiting it? To capitalize on a well-built website, you need a lot of visitors to your site. Social media is an ideal place to post updates, news, and great content to highlight the very best of your business. Regardless of the amount of traffic you currently receive, promoting your business on social media is only going to increase these numbers. Social media marketing is one of the most cost-effective ways to...
4 SEO Strategies to Adopt in 2017

4 SEO Strategies to Adopt in 2017

“Everything changes and nothing stands still.” – Heraclitus, Ancient Greek Philosopher If there’s one thing to be said about digital marketing, it’s that the rules are always changing. As the internet morphs and changes, SEO marketers have to adopt new strategies and techniques to stay ahead. 2017 is proving to be no different. If you’re looking to hone your SEO strategy and rank higher than ever this year, then check out some of our best practices for 2017: Consider mobile optimization first. Mobile internet usage has been on the rise for years, but for the first time ever, mobile usage passed desktop usage worldwide. If you’re on top of your SEO, you already were optimizing for mobile, but now it’s best to prioritize mobile. This is even more important now that Google uses the mobile version of a site as its primary index. Emphasize local optimization. With the increasing use of mobile, it’s also becoming more important that you emphasize local optimization. Include city names in titles and meta tags, list your business on directories like Yelp and Citysearch, and claim your business on Google My Business. Lastly, try to get people to leave a review of your business. Whether someone leaves a good review or bad review, post a comment — it shows you care and listen to what people are saying. Keep voice search in mind. Voice search rates are skyrocketing. Think about how people speak and use long-tail keywords that sound like natural questions. Type the start of questions in Google and see what the autofill suggests…try “Why is [ subject]” or “What does [subject]” and...
Why Your Website Needs Professional Photography

Why Your Website Needs Professional Photography

Believe it or not, humans now have shorter attention spans than goldfish. Smartphones and the internet are always offering another distraction, whether it’s an amusing video or an interesting article. For online marketers, this is yet another obstacle to reaching your audience. This statistic emphasizes the importance of the first impressions on the internet — if someone is only going to spend eight seconds on your website before deciding to click away or read further, how do you make the most of that time? The visuals of your website will be the very first thing visitors notice. There’s no denying that copy is powerful. Once someone has decided to stay on your website, they’ll learn more about your business from your taglines, sales copy, and informational content than any pictures. But when someone first lands on your site, their eyes will gravitate towards any pictures first. Think of your website as a salesman or ambassador for your business. If your website was a person, the sales copy might be the things they say. But before they even open their mouth, anyone meeting them will form an impression based on their appearance — what they’re wearing, how they’re groomed, etc. Having professional, beautiful photography for your website is like wearing a nice suit, having a great haircut, and being impeccably groomed. Great photography lets people know you mean business and that your organization is truly professional. “Can’t I just do it myself, or pull some stock photos off the internet?” Not all photography is created equal, which is why it’s essential that you use a professional photographer. Stock photos will...
Writing Better Blog Posts: A PGN Guide

Writing Better Blog Posts: A PGN Guide

It’s not hard to see that we’re a big fan of blogging here at PGN. As blogging enthusiasts, we thought we’d share some of our insights and ideas for writing blog posts that make an impact. If you’re going to spend the time and energy working on a blog, it’s worth doing it right, especially when as much as 95% of all blogs fail. So how do you write blog posts that people will read and share? Here are a few ideas for getting started… Aim for readability, because people will skim your post. The internet has truly done a number on our attention spans. HubSpot reports that over 40% of people report to skimming blog posts. It may sound demoralizing, but it doesn’t have to be: just be sure to break up your post to make it digestible and inviting. A wall of text is more intimidating and likely to turn off readers. Besides, bolded headlines, lists, and bullet points allow someone to skim the article while still getting the main points. Use images — they’re more than just eye candy. Images obviously dress up your posts, but did you know that your post is 94% more likely to be viewed when accompanied by a picture? Adding an image is a simple yet powerful way to boost the visibility of your post. Publish weekly if you can. Remember how we said the internet has diminished our attention spans? If you’re only posting monthly, there’s a good chance people will have forgotten about your blog by the time you post again. By publishing content weekly, you stay on your...
3 Ideas for Supercharging Your Digital Marketing ROI

3 Ideas for Supercharging Your Digital Marketing ROI

One of the most exciting things about digital marketing is that it’s always evolving. Marketing in any medium is an ever-changing game, but digital marketing moves at a particularly breakneck pace. While this means a good marketer will never get bored, it also means diligently keeping up with industry trends and searching for the next big thing. To hone your digital marketing strategy and keep you on your toes, we’ve put together a short list of ideas to boost your digital marketing ROI. If you’re looking to gain more bang for your buck while marketing online, then this is the list for you. Pinpoint your audience to harness the power of targeted marketing. The nature of digital marketing allows for enormous potential in targeting the people are most likely to be interested in your business. But if you’re not taking care to identify who these people are and how to reach them, you’re significantly limiting your ROI. Ask yourself about the demographics of your average customer. What social media platforms are they using? What do they Google to find products like yours? Use Google Analytics to find out more about how people are finding your site. Set goals and measure your success. One of the largest pitfalls of digital marketing is pouring in time, effort, and money without setting concrete objectives. Set a clear, measurable goal: generating leads, improving brand awareness, or building a larger following for your blog. With an overarching goal in mind, you can keep your work on track and guide your team to a common objective. As a measurable goal, you can analyze the efficacy...
Learning from the Best: 5 Examples of Content Marketing That Sticks

Learning from the Best: 5 Examples of Content Marketing That Sticks

Here at PGN, we’re all about content. More than ever before, brands are achieving success with content marketing. But as content marketing grows in popularity, it gets more and more competitive to make your voice heard. The solution is to create content that’s not only good but amazing. Of course, that’s easier said than done. The good news is that by studying content marketing superstars, you can glean insights to apply in your own content. Here are some of the best examples of content marketing we found, as well as a brief description of why we think they’re so great. Beautiful and inspirational content from Whole Foods. This grocery store has made a big splash in marketing and advertising recently with their excellent food-oriented content. Their Instagram is chock-full of beautiful pictures of food, which inspires audiences to get out and cook with their all-natural, organic ingredients. Meanwhile, their blog discusses environmentalism in the food industry and every-day life, as well as recipes and food discussions. Whole Foods shows restaurants and grocery stores how to do food content right. Adidas’ career and general life advice from a winning athlete’s perspective. One of the best things a content marketer can do is provide expert advice that actually helps people. By making a difference (however small) in someone’s life through content, you’ll build a positive image of your brand and encourage visitors to come back for more. Adidas does this excellently with career and life advice inspired by sports. Financial advice from the experts at Bank of America. Practical advice may not be the flashiest content, but it’s never going to...
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