Why Your Website Needs Professional Photography

Why Your Website Needs Professional Photography

Believe it or not, humans now have shorter attention spans than goldfish. Smartphones and the internet are always offering another distraction, whether it’s an amusing video or an interesting article. For online marketers, this is yet another obstacle to reaching your audience. This statistic emphasizes the importance of the first impressions on the internet — if someone is only going to spend eight seconds on your website before deciding to click away or read further, how do you make the most of that time? The visuals of your website will be the very first thing visitors notice. There’s no denying that copy is powerful. Once someone has decided to stay on your website, they’ll learn more about your business from your taglines, sales copy, and informational content than any pictures. But when someone first lands on your site, their eyes will gravitate towards any pictures first. Think of your website as a salesman or ambassador for your business. If your website was a person, the sales copy might be the things they say. But before they even open their mouth, anyone meeting them will form an impression based on their appearance — what they’re wearing, how they’re groomed, etc. Having professional, beautiful photography for your website is like wearing a nice suit, having a great haircut, and being impeccably groomed. Great photography lets people know you mean business and that your organization is truly professional. “Can’t I just do it myself, or pull some stock photos off the internet?” Not all photography is created equal, which is why it’s essential that you use a professional photographer. Stock photos will...
Capturing the Viewer

Capturing the Viewer

Website photography has become one of the most crucial elements to the success of a website and digital marketing in general. We are a visual society and look for visual elements to pique our interest and move us toward the message being offered. Photography is especially important when selling a physical item like food. Who wants to order a pizza from a website if their pizza doesn’t look appetizing? Just a couple fun facts about the importance of images: Articles with images get 94% more views Photos and Video in a press release increase views by 45% 60% of consumers are more likely to consider a business when images come up in search results Here are some tips that will help take your photography to the next level: Think dynamically and look at the subject dynamically Explore different angles that make the subject more interesting Use perspective and depth of field to emphasize the subject Check out the examples below. Notice how flat the straight on view standing from afar is and how using different angles can take an image from being a bunch of stuff to having a purpose and focus. I made some huge faux pas in the process though while I took these quickly with my phone. You should never use a cell phone to take professional images and never ever rush through it. Be conscious of the lighting so that the detail & clarity of the image isn’t impacted negatively and your images won’t come out “grainy”. Editing your photos is another way to give more life to your photography. Spending the extra time to...
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