Why Social Media Marketing Is Important to Businesses

Why Social Media Marketing Is Important to Businesses

No one can deny the profound influence social media has had on our way of life. From the 2016 election to personal relationships, it has dramatically changed the way we think and interact with the world around us. This influence extends to marketing, but some business owners remain unconvinced that social media marketing is relevant to them. Some believe that social media marketing is no longer important, while others don’t think it’s the place for professional marketing. In this blog post, we’re going to discuss some of the biggest reasons why every business needs social media marketing. Social media is a crucial component of your online reputation. Did you know that 81% of shoppers conduct research online before buying? No matter who you are or what you do, there’s a very high chance people are researching you and your competitors before deciding to buy your product. Your online presence, engagement with customers, and online reviews will all influence someone’s attitude towards your company. Social media funnels traffic to your website. Anyone can recognize the importance of having a quality website in this day and age. But what’s the point of having a great website if no one is visiting it? To capitalize on a well-built website, you need a lot of visitors to your site. Social media is an ideal place to post updates, news, and great content to highlight the very best of your business. Regardless of the amount of traffic you currently receive, promoting your business on social media is only going to increase these numbers. Social media marketing is one of the most cost-effective ways to...
3 Thoughts to Help You Choose the Right Social Media Channels for Your Business

3 Thoughts to Help You Choose the Right Social Media Channels for Your Business

The power of social media marketing is undeniable. Billions of people log in to social media across the globe every day, including thousands or even millions in your community. As such, social media grants businesses of any size a unique opportunity to broadcast a message to a wide audience. There’s only one problem: there are countless other businesses vying for the attention of your audience. Additionally, there’s only so much time in the day. Whether you’re managing your social media yourself or letting the experts at an ad agency do the work, there will always be a limit to the time and energy put into your online presence. With that in mind, it’s vital that you select the right social media platforms for maximum effect. By selecting only one or a handful of social media platforms, you can achieve greater results than trying to spread yourself too thin across many platforms. If you’re having trouble picking the right platforms or don’t know where to start, consider these questions: What am I trying to achieve with social media? Before starting any social media marketing campaigns, you should clearly define your goals. This includes determining how to measure your success. These can always change and evolve as time passes, but a goal for the present will help guide your efforts. Additionally, certain social media platforms are best for different goals. If you’re trying to engage with other businesses and build a professional reputation, LinkedIn may be a good option. If you’re trying to establish brand awareness and position yourself as a hip company, Tumblr or Instagram might be better choices. What...
How to Inspire Brand Loyalty at Your Restaurant

How to Inspire Brand Loyalty at Your Restaurant

Stop and think about a few restaurants in a similar niche, say, Burger King and McDonald’s, or Chipotle and Pancheros. Now ask a room full of people which of these is their favorite, and you’ll likely start a very heated debate over favorite foods! You might not think of McDonald’s as the type of brand to inspire loyalty, but you can find plenty of customers who swear by their fries. Similarly, Chipotle adherents will insist upon the superiority of their burrito bowls over Pancheros or Qdoba. For the savvy restaurant owner, this begs an important question: how can I inspire that kind of loyalty in my customers? We’re here to take a look at some simple steps restaurants can take to build brand loyalty and turn guests into regulars. Encourage feedback. Don’t just ask for feedback — ask for feedback with a promise for free food if they complete a short survey. Make the process as easy and quick as possible to encourage participation. In doing so, you can learn about things that your customers would like to see changed or what can be done better at your restaurant. Use customer reward or membership programs. If you’re a bar or sell alcohol, you can sell mugs that customers can use at your location for cheaper drinks. Alternatively, you could establish a membership program that gives customers access to special events or deals. Maybe Thursdays are half-off appetizers for members, or they can get a free drink with any meal on Fridays. Use social media to build brand visibility outside of your establishment. Unfortunately, even your biggest fans can’t be...
Why Video Content Matters

Why Video Content Matters

In our recent posts, we’ve talked a lot about content. We’ve discussed its importance, how to use it to your advantage, and how to create content that will draw audiences to your brand. Today, we’re going to focus our attention on one of the most critical forms of content for today’s marketer: video. There’s no question that video production and demand is on the rise: Last year, Google announced that more than 500 hours of video are uploaded to YouTube per minute. That’s a staggering statistic, so we’re going to take a minute to tie that into your marketing strategy. Video is a powerful tool to catch people’s attention. Have you ever been in a room with a TV and found yourself absent-mindedly watching whatever was on? Even if it was just a silly commercial, or you were supposed to be doing something else? It’s a simple example, but it speaks to the power of video. Humans are visual creatures, and movement, images, and color will always draw our attention. In a world that’s completely overflowing with advertising, video content is your silver bullet for catching someone’s attention. It’s your way of getting someone to take the time out of their day to learn about your product, service, or business. Social media has made it easier than ever to put video in front of your audience. Smartphones are dramatically faster than they were ten years ago, or even a few years ago. It takes almost no time for a brief video to buffer and load on a person’s phone as they scroll through Facebook, Instagram, or Twitter. Heck, Instagram...
How to Boost Your Restaurant’s Brand Using Social Media

How to Boost Your Restaurant’s Brand Using Social Media

There’s no doubt about it: social media is now one of the predominant modes of marketing and advertising. One of the most exciting aspects of social media marketing is that it significantly levels the playing field. Before social media and the internet, restaurants had to spend large amounts of money for TV ads, or, even worse, newspaper ads with little ROI. By contrast, restaurants of all sizes can now build large followings on social media platforms to reach large audiences at a fraction of the cost. The only downside is that you have to cut through a lot of noise to make your voice heard. Boosting your brand through social media isn’t easy, but we’ve drafted this list to get you started on the right foot. Take pictures of your food — GOOD ones! There’s no easier way to build your brand than by posting pictures of completely irresistible food. However, it’s important that you present your food in the best possible light. Hire a professional photographer if you don’t have one on staff. If your restaurant doesn’t place much emphasis on food presentation, read some of these articles (here, here). You might not get it perfect the first time around, but with practice, you’ll get there! Promote check-ins and tweets with your restaurant name. Several platforms allow users to check-in at certain locations and brands (even tagging yours if you have a page on that platform). Alternatively, you can encourage users to tweet with a hashtag related to your restaurant. It’s a great way to build brand awareness and visibility. You can reward your guests for doing so...
4 Things Every Content Marketer MUST Do Differently in 2017

4 Things Every Content Marketer MUST Do Differently in 2017

“What’s dangerous is to not evolve.” — Jeff Bezos, Founder, Chairman & CEO of Amazon One of the most exciting things about the marketing industry is that things are always changing. The use of social media and the internet means the industry is evolving faster than ever, prompting marketers to constantly adapt their strategies and tactics. To be successful, it’s vital that marketers stay informed and work to stay ahead of the curve. We’ve outlined a roadmap for avoiding some of the largest pitfalls in 2017: Create a specific content marketing strategy. Many companies use content marketing simply because everyone else is doing it, or because they heard it was important. Unfortunately, that’s not going to cut it. If your efforts and time are going to be worthwhile, you need to define success for your content marketing. Once you’ve defined it, document it. Put your content marketing strategy in writing to put everyone on the same page and get on track if you drift astray. Generate content that fits the platform. When you post something on Instagram or Facebook, you can rest assured that audiences will skip 90% of what they see. As such, brief videos, short posts, or eye-catching pictures will be your best bet. Educate yourself about the platforms you use and create content that works for that medium. Use more video content. Video is one of the more pricey forms of content. However, it’s worth it — people watched 19% more videos online in 2016 than the year before. While text and graphics are easy to produce, the data shows that video is becoming one of...
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