Making Facebook Pay Off With Facebook Messenger

Making Facebook Pay Off With Facebook Messenger

For a lot of business owners, Facebook seemed like a dream come true: A “free,” always-on, always-accessible marketing channel that could let them connect directly with customers. What wasn’t to love? Why not set up a business page, relentlessly share every possible bit of hype you could dream up, and watch the money roll in? Surprise, surprise: It doesn’t exactly work that way. Facebook audiences, like customers everywhere, expect something in return for their attention and consideration, engagement and value – two things that many businesses never took into consideration, judging by their nearly-abandoned pages. Unlike hype, engagement and value are relatively hard work, requiring thought, attention, and active involvement. For companies that want to make Facebook work, it becomes a question of how to engage cost-effectively, and how to deliver value visitors actually want in a way they’ll actually use. One surprising answer: Facebook Messenger. What can Facebook Messenger do for me? Messenger isn’t the first tool most marketers think of; by appearances, it lends itself to time-intensive, one-on-one communications that wouldn’t appear to provide an immediate return. Appearances are deceiving: used properly, there’s a lot more to Messenger than that. We think it’s a good idea to think of Messenger not as a chat tool, but as a targeted value delivery mechanism – a means of getting the customer something they want at the place and time that they most want it. By itself, it’s a powerful way to reach out to customers in a personalized way. Coupled with automation capabilities, it can become a powerhouse. What happens when a customer receives a personalized offer or invitation via...
Five Keys to Smarter Social

Five Keys to Smarter Social

Nobody likes creepy guy at the bar who suddenly decides he wants to be their pal. He’s intrusive. He’s insensitive. He doesn’t know you. He clearly wants something, he’s relentless, and he won’t take no for an answer.  You pay your tab and you’re out. Pro tip: Don’t be that guy. Definitely not at the bar. And not on Facebook, either. Here’s a harsh reality: Every single business on Facebook (or Twitter, Instagram, or other network of choice) is that guy, at least to begin with. The uninvited guest who eats all the hors d’oeuvres; the jerk who plays “Free Bird” over and over on the jukebox. The moment you show up in someone’s newsfeed, that’s you. You’ve crashed the party. You’ve just marched uninvited into somebody’s social circle. You’ve just interrupted the procession of pop songs and vacation pics and cute cats. Not cool. If you were expecting a warm, eager welcome, you’re going to be very disappointed. As an interloper, you are guilty of being “that guy” until you prove yourself innocent. If you want to make friends here, you’ve got to know some rules – and put something on the table first. In a nutshell, it comes down to this: the welcome members of any group – a party, a club, a board of directors – are those who contribute positively to it; those who don’t are quickly shunted aside. Your job is to understand what’s wanted and needed, and then to provide it. Go Where You’re Wanted. This comes down to being in the right place at the right time with the right message, a...
How Much Social Media is Too Much

How Much Social Media is Too Much

Do you know how much social media is too much? As more businesses branch out into digital and online marketing, this question must be answered. The results are beneficial for both marketing and brand recognition purposes. The general belief is that the more social media you use, the more brand recognition you get. Throughout the years, this belief continues to be true. Research indicates that a majority of people make purchases based on content seen on social networking platforms. Can There Be Too Much Social Media It seems impossible that there could really be such a thing as too much social media. However, if your company does not have the resources available to focus on all social platforms, focuses on the wrong one, or you spread yourself too thin, you’re wasting your marketing dollars. In this way, excessive social media is possible. Focusing on The Wrong Social Media Format If you have a limited budget or only a handful of employees, then you need to find the right social media account for your services If you are focusing on YouTube and your target audience is Baby Boomers, you’re wasting valuable marketing dollars on the wrong social media format. Your business would be better served focusing on Facebook or Pinterest if your target audience is Baby Boomers. Of the top social media outlets that Baby Boomers use, YouTube does not show up. However, if you are targeting grade school or teenage boys, then YouTube would be a preferred method of engagement. Targeting the wrong audience can make the best product tank. Verify which social media platforms your target audience uses before...
Integrating Your Social Media Presence

Integrating Your Social Media Presence

When you have a business and a social media presence, it only makes sense to meld the two together. This is a challenging feat for some people, as they may not know where to begin or how to have everything on the same page. Integrating your social media presence may be a confusing thing to do at first, but after reading this article you will be a pro. Be Creative Part of the problem creators and business owners face is they only post links to get traffic to their businesses. Instead, spend time creating interesting content that will draw more people in. Using your social media presence to gain revenue is a way of marketing. For regular marketing, you wouldn’t just say “Buy this, please. Thanks,” would you? The answer is no. You would spend time and money to catch the customers attention. When it comes to social media, you must do the same. Being creative could mean interesting graphics, thought provoking statistics, or even just an inside look at your company. Promote Your Social Media The people who follow you on Twitter will not be the same people who follow you on Facebook or Instagram, but they can be. If you don’t promote your other platforms, then people won’t know they exist. Occasionally promoting your Twitter handle on Facebook or sharing an image from your Instagram on Snapchat will greatly enhance the chance for you to gain more followers. And on every social media platform, you have a link to articles, pictures, or other media from your business’s website. This marketing strategy is a gold mine since it’s...
Marketing for Different Social Media Platforms

Marketing for Different Social Media Platforms

In any business, marketing is the bread and butter of gaining profit. It brings in people who otherwise wouldn’t have organically found your product. Learning how to incorporate marketing into social media is difficult if you don’t know what you’re doing. Marketing for different social media platforms is taxing, especially when you’re not sure how to do it properly. To learn how to incorporate marketing across different social media platforms, keep reading. Facebook Facebook currently has 2 billion users and counting. This is a huge opportunity for your business to gain some serious revenue. Create a Facebook business page so people can know all about your company. Set your company logo as your profile picture, and set a cover photo so that they both flow well together. Remember, this is not just so people see you, you want people to purchase your products. If your page doesn’t look professional, viewers will not want to become customers as they will feel like you do not care about the business. Create fun, engaging posts and videos, then respond to customer comments so they feel included. Also, use Facebook Insights to analyze your page’s performance. Business News Daily offers great insight into marketing with Facebook, as well as other top platforms. Twitter Twitter has over 313 million active users and a lot of them are from a younger demographic, making it a great marketing tool. Again, it is important to have a professional feel to your Twitter handle and pictures. Pay attention to trending hashtags so your business can stay relevant in the social media world. You do not want to look as if...
Why You Should Strategize Your Social Media Presence

Why You Should Strategize Your Social Media Presence

In this day and age, with the rise of Social Media, more and more companies are looking to be more strategic with this part of the Internet. If you strategically use Social Media in the correct ways, it can be a boon to both your marketing and advertising efforts. Social Media does not pay off for every business so it’s important to be strategic with how you use this tool in order to be successful. There is a lot of research out there about using the presence of Social Media in order to benefit one’s company. Moreover, it’s well-known that there are a few strategic ways that it can be utilized in order to boost your business’s profits and online notoriety. Choosing Your Social Media Platform When it comes to Social Media, there are quite a few mainstream options out there that you may want your business advertising on. You want to carefully consider each before making any commitments. Each one of these websites has their own positives and negatives when it comes to their overall utility. Let’s start with Facebook as the biggest social network. This Social Media website is the biggest in the world with over two billion users worldwide. It’s no secret that businesses use Facebook because of its large user base. It also uses SEO to target a certain audience. LinkedIn is the largest, professionally focused Social Media website. It works by helping your business create new connections, generate new leads for advertising, and build your brand to a large audience. Twitter, another major Social Media website is a great place to advertise your products...