4 SEO Strategies to Adopt in 2017

4 SEO Strategies to Adopt in 2017

“Everything changes and nothing stands still.” – Heraclitus, Ancient Greek Philosopher If there’s one thing to be said about digital marketing, it’s that the rules are always changing. As the internet morphs and changes, SEO marketers have to adopt new strategies and techniques to stay ahead. 2017 is proving to be no different. If you’re looking to hone your SEO strategy and rank higher than ever this year, then check out some of our best practices for 2017: Consider mobile optimization first. Mobile internet usage has been on the rise for years, but for the first time ever, mobile usage passed desktop usage worldwide. If you’re on top of your SEO, you already were optimizing for mobile, but now it’s best to prioritize mobile. This is even more important now that Google uses the mobile version of a site as its primary index. Emphasize local optimization. With the increasing use of mobile, it’s also becoming more important that you emphasize local optimization. Include city names in titles and meta tags, list your business on directories like Yelp and Citysearch, and claim your business on Google My Business. Lastly, try to get people to leave a review of your business. Whether someone leaves a good review or bad review, post a comment — it shows you care and listen to what people are saying. Keep voice search in mind. Voice search rates are skyrocketing. Think about how people speak and use long-tail keywords that sound like natural questions. Type the start of questions in Google and see what the autofill suggests…try “Why is [ subject]” or “What does [subject]” and...
Why Is Responsive Web Design so Important?

Why Is Responsive Web Design so Important?

There’s a lot of decisions to make before building a website. How many pages will be on the site? What will each page contain, and how will all the pages be organized? What elements are must-haves? What would be nice, but only if it’s in the budget? In this blog post, we’ll be focusing on the importance of one aspect of web design: responsiveness. What is responsive web design? Responsive web design is a website build that enables it to adapt to devices and screens of all shapes and sizes. Before the rise of smartphones and tablets, people primarily used the internet on desktops and laptops. As a result, everyone’s screen was large enough for any site. Now, however, more people use tablets and smartphones to access the internet than desktops and laptops. Responsive website design means that your site will look good and be easy to use on any device. The website adapts to the dimensions of any screen by shrinking and rearranging elements. What does responsive web design do for my business? If you’re paying someone to build your site, you deserve an amazing end product. If you don’t build your site to adapt to mobile, desktop, and tablet viewers, you’re not putting your best foot forward across all platforms. Building a website that isn’t responsive is like spending all of your money to repaint only a single side of a building. Even if you paint a beautiful mural there, anyone viewing it from the other three sides will see old, flaky paint. Instead, it’s worth the additional investment to ensure your site looks incredibly on any...
How to Boost Your Restaurant’s Brand Using Social Media

How to Boost Your Restaurant’s Brand Using Social Media

There’s no doubt about it: social media is now one of the predominant modes of marketing and advertising. One of the most exciting aspects of social media marketing is that it significantly levels the playing field. Before social media and the internet, restaurants had to spend large amounts of money for TV ads, or, even worse, newspaper ads with little ROI. By contrast, restaurants of all sizes can now build large followings on social media platforms to reach large audiences at a fraction of the cost. The only downside is that you have to cut through a lot of noise to make your voice heard. Boosting your brand through social media isn’t easy, but we’ve drafted this list to get you started on the right foot. Take pictures of your food — GOOD ones! There’s no easier way to build your brand than by posting pictures of completely irresistible food. However, it’s important that you present your food in the best possible light. Hire a professional photographer if you don’t have one on staff. If your restaurant doesn’t place much emphasis on food presentation, read some of these articles (here, here). You might not get it perfect the first time around, but with practice, you’ll get there! Promote check-ins and tweets with your restaurant name. Several platforms allow users to check-in at certain locations and brands (even tagging yours if you have a page on that platform). Alternatively, you can encourage users to tweet with a hashtag related to your restaurant. It’s a great way to build brand awareness and visibility. You can reward your guests for doing so...
Expired Technologies Continued…

Expired Technologies Continued…

My previous blogs about expired technologies have created a continuing conversation around the office. Here are four more to add to the going, going, gone list… Traditional Design Tools: Thanks to CAD/CAM (Computer aided design and computer aided machining), desktop computer design applications, and robotic manufacturing, we can now say goodbye to ink, brushes, gouache, rule pens, drafting tables, and rub-down letters. NTSC Broadcasting for Television: And thank goodness for that. Long live high-definition television! Today, most countries have switched to newer digital television standards. Cathode Ray Tube Televisions: The introduction of plasma and LED screens finally put an end to these ridiculously deep television sets. Remember lifting these things! Print Media: Though paper and printing technology are over 1,000 years old, the mass production of printed books dates back to the nineteenth century. And the printed newspapers and magazines of that “modern” era are now passé. With the Internet at our fingertips, we no longer have any use for phone books, print catalogs, and encyclopedias, either. The death of print media like newspapers goes beyond affecting how you read about today’s events. Classified ads, long a method for people to connect up or advertise items for sale, have died out with newspapers. I must admit I miss the newspaper; there was just something about reading the Sunday morning paper with a cup of coffee that was just so relaxing, a simpler...
GOING, GOING, GONE!

GOING, GOING, GONE!

Who knew there were so many more obsolete technologies, I myself had not realized how fast technology has been changing; right before my own eyes. Dot Matrix Printers: Can’t say I miss these — particularly when they jammed. Pagers: They were also called beepers, but they’re now referred to as relics of the past. Public Pay Phones: Can’t find one? I’m sure the person next to you has a mobile phone. Dedicated MP3 Players: Like so many items on this list, it’s not so much that these technologies have become obsolete as they’ve evolved or become integrated within other technologies. The MP3 player, which is now standard on any mobile device, is a prime example. Phones That Allow Neck Cradling: Old phones were awesome because you could actually cradle them in the crook of your neck, leaving both of your hands free — and you didn’t have to put the person you’re talking to on annoying speaker phone. Answering Machines: Pretty standard on all mobile phones now. What about you, miss any of these?  ...
Obsolete Technology

Obsolete Technology

Yesterday, Apple unveiled to the world the iPhone 6 and iPhone 6 plus, yet again pushing the world of technology further and farther down the road, but what about those that got left behind? These obsolete technologies didn’t get the memo: Maybe because someone wrote it on a typewriter and faxed it to them! Some technologies served their purpose for a while, and then either evolved into cheaper, faster, better forms or simply just disappeared. Yet others such as fax machines, landline phones just refuse to die, despite better digital alternatives. Here are four technologies that should be dead and buried, yet still cling to life. Landline telephones: Survey says nearly 25% of Americans have ditched their landlines for a cell phone. The other percent of Americans pay for a VoIP service like Vonage to reach out and touch. Still, that leaves well over 100 million households firmly tethered to one of Ma Bell’s offspring. (No doubt many of these lines are also plugged into fax machines.) Only 5% of adults age 65 or older live in wireless-only households, no doubt in part because mobile E911 emergency services still aren’t as reliable as calling for help from your trusty wall-mounted phone. As that population gradually moves toward that great early bird special in the sky, landlines will likely follow. Typewriters: In the age of Web, tablets and Smartphone’s, typewriters are a bit like Fred Flintstone’s car — strictly for cave dwellers. Yet people still buy and use them. Fax machines: Despite advances in Internet fax services and the availability of dirt-cheap scanners, this office machine of the 1980s is...
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