Top Five Ways to Grow Your Business

Top Five Ways to Grow Your Business

Strategy. An eight-letter word that means everything in business. Your strategy is a plan you have created to make your product or idea into a true market. Every day, many business owners struggle with the challenge of creating a strategy and growing their company. This article seeks to help you discover the top five ways to grow your business and create an effective strategy. Use Social Media to Your Advantage In today’s day in age, social media is everything. People wake up and immediately get on their social platforms. A top marketing strategy you need to follow is using social media to your advantage. Amazon, Microsoft, and Starbucks all have strong presences online. Spend time planning social media posts, creating competitions for your customers, and answering every question or comment online. This strategy will make more people see your products and have a positive outlook on your business overall, knowing that you are always there to help. Discover Newer Markets Yes, you need to know your target audience and focus on them. However, if your business is stagnant and you want to grow, then look into newer markets for your products to be in. You probably have an eCommerce market or a physical shop where people can purchase products. But are you bringing your products to the consumer? Use this strategy and think about the age group of your target audience. For instance, if the target age is 18-25, then consider introducing your products to schools and clubs. This puts your products in the face of consumers every day, which in turn creates more revenue. This strategy is easily...
What You Don’t Know about eCommerce

What You Don’t Know about eCommerce

Whether people like it or not, eCommerce is taking over the business world. Nearly half of worldwide internet users purchase products or goods online via desktop, mobile, tablet or other online devices. This fact has business owners buzzing with the eCommerce bug. There are thousands of eCommerce websites that people visit every day, which generates a lot of profit for these companies. You are most likely an eCommerce business owner. But, do you know everything you need to know to succeed? What you don’t know about eCommerce will surprise you. You Need a Content Marketing Strategy Customers have thousands of options when purchasing through eCommerce websites. That’s why it’s essential for your business to have a content marketing strategy. Today, a majority of consumers hold a favorable opinion about a company after reading custom content. Moreover, content marketing generates approximately three times as many leads than traditional marketing and costs significantly less. As a result, creating an eCommerce content marketing strategy increases revenue for your business while costing a substantial amount less. You Need a Multi-Channel Approach Successful e-commerce marketing usually includes a multi-channel approach and is integrated with, and supported by, a supply chain management system. Typically, most shoppers research their product online before purchasing from any business. This is why everyone pushes SEO (Search Engine Optimization). When a potential customer searches for a product on Google, your content about your eCommerce business will appear first. This creates saturation for your company and more leads for customers. Have Great Customer Service and Policies Apparently, gaining new customers is costlier than retaining existing ones. When running an eCommerce business, your customers are everything. As a...
Social Media Marketing Done the Right Way

Social Media Marketing Done the Right Way

Social media has taken over the world. It provides most people with some form of entertainment, news source, and communication system. When you have a business online, you have definitely heard about social media marketing and are probably using it right now. But, are you using it the right way so you receive all the benefits of social media marketing? Social media marketing done the right way will greatly improve your business’s profits. To learn how to do it the right way, continue reading. Invest in Paid Advertising Do some research on where your main audience spends time on social media. Once you find out, invest in paid advertising on said social media platforms. It adds extra marketing for your business besides people having to search or share your information. An ad will be displayed on Facebook that will make people want to know more. Most social media platforms also offer budget-friendly options, which makes it easy for businesses to give it a try. Promote Engaging Content When using social media to promote content from your business’s website or blog, post the best of the best. When you post engaging content with interesting graphics on your social media, it will make people interested in what you’re posting. Using your best content as a marketing tactic is great since you won’t have to spend extra money, you’re using your own content. Socialize with your Customer Base Having social media is great, however, if you do not socialize with your customer base, then you’re not marketing properly. With customer support answering questions, or even just commenting back to positive comments you...
Getting Back to Basics: Targeting Your Audience

Getting Back to Basics: Targeting Your Audience

Owning a business means immersing yourself in new and different techniques of web marketing. However, you sometimes need to go back to the basics of web marketing. Knowing your target audience is a foundational marketing tool, especially when it comes to web marketing. With that in mind, let’s get back to basics with targeting your audience. Know Your Audience According to Biz Journals, before you use web marketing to target your audience, you must know who your audience is. The business you have or the products you offer will determine your audience you plan on reaching. If your product is young women’s clothing, then your target audience would be women ranging in age from 18-30 or a type of style such as bohemian. You do not want to try to appeal to everyone, the best businesses always have a marketing campaign that targets a certain group of people. Look at Your Business like a Customer Even though you always want to look and advertise your business in a positive light, to make sales you must see it like your audience does. Web marketing is all about enticing people in as well as making sure they stay. For example, sit down with your team and discuss what you would want if you were the customers. On social media, use polling systems to discuss certain aspects of your company or products to get approval ratings up. Know Where to Reach Them What does your audience do? What types of media do they consume? Which social media platforms do they regularly visit and use? These are top questions you always need to pay attention...
ECommerce Business for Beginners: The Basics

ECommerce Business for Beginners: The Basics

When being thrown into the world of eCommerce, you may not know where to start. It is confusing when just starting out, and you need to learn the basics from our company PGN before you start your eCommerce business. Continue reading to learn more about the basics of eCommerce for beginners. What is eCommerce We are starting from the very bottom here and asking the most basic question. What is eCommerce? The simplest definition of eCommerce is the transacting or facilitating of business on the internet. The word itself stands for “electronic commerce”. However, eCommerce includes a wide range of websites. It could be anything from a website such as Facebook all the way to marketplaces like Amazon or even your business website. The Benefits of eCommerce Business The main benefit of an eCommerce business is that it eliminates the limitations of geographical distance, as well as time frames. Customers no longer need to walk into your store, they simply enter through a website from where ever they are. This means your customer base has the potential to grow by the billions. Do Your Research When committing to becoming an eCommerce business, do your digital market research. Find out if there are others in the market selling a similar product and if there is room for earning revenue. Also, consider how potential customers are searching for your type of product. What are they typing into search engines and how often? You should also consider the quantity of what they want to purchase. By using Google Analytics, you can research these questions and find out the trends. Set Your Products...
Recommended Equipment to Create Web Videos

Recommended Equipment to Create Web Videos

Creating high-quality web videos can be super fun but also require a lot of hard work. It also requires great equipment. Creating Web Videos on devices like your cell phone isn’t impossible, but it’s also going to make your life so much more difficult in trying to produce high-quality videos that people will enjoy watching over and over again. If you are serious about creating web videos, this post will help you know everything that you will need. Video Camera Obviously, a video camera is one of the most important pieces of equipment needed to create web videos. However, not just any camera will do, you will need a high-quality video camera. If you are working alone, you want to make sure that this comes with a remote control. You will also want to make sure that it is an HD camera to ensure that the image quality is superb. Tripod Using a tripod to shoot videos, helps to provide quality footage. The most important benefit to using a tripod is to make sure that your camera’s focus stays steady. This purchase usually goes hand-in-hand with purchasing a high-quality video camera. Decent tripods are not that expensive. In fact, you can get a seventy-two inch stand for about twenty dollars. While it’s not really expensive, it is a great investment. Microphone Microphones are important for making sure that the sound quality of your web video is just as good as the video quality. No one wants to watch a great video with sub-par sound, or even worse, no sound. There are all kinds of microphones that you can purchase...