How to Wield Web Design for Marketing

How to Wield Web Design for Marketing

The way your business’s website is designed is just as important as your marketing technique. Possessing proper web design for your company is a marketing strategy itself. According to USA Billa, almost all of small business owners already use their website as a primary marketing tool. In this article, you will discover how to wield web design for marketing. Convey Your Message Properly When a customer visits your website, you already have certain things you want them to take away from their visit. For this to happen, you must have the proper design elements so that your customers feel the way you want them to about your company and your products. Sit down with your team and discuss what message you want your customers to have about you. Then coordinate that with the layout, titles and headers, and images. Make sure that everything matches. Use Two-Sided Communication to Your Advantage Two-sided communication is things like blog comments, customer ratings, and social media platforms. This will be one of your greatest assets with your web design. Two-sided communication opens up the discussion about your products and why they are loved. This gives the opportunity for others to see what is so amazing about your company and why they need your products. Have a CTA that Provides Information A CTA, or call to action, is a vital tool in marketing strategies for any business. Incorporating a CTA button into your web design is a brilliant tactic. Offer information along with a CTA to increase usage. If you have valuable information for your consumer base to have, ask them to sign up for your...
Why Is Responsive Web Design so Important?

Why Is Responsive Web Design so Important?

There’s a lot of decisions to make before building a website. How many pages will be on the site? What will each page contain, and how will all the pages be organized? What elements are must-haves? What would be nice, but only if it’s in the budget? In this blog post, we’ll be focusing on the importance of one aspect of web design: responsiveness. What is responsive web design? Responsive web design is a website build that enables it to adapt to devices and screens of all shapes and sizes. Before the rise of smartphones and tablets, people primarily used the internet on desktops and laptops. As a result, everyone’s screen was large enough for any site. Now, however, more people use tablets and smartphones to access the internet than desktops and laptops. Responsive website design means that your site will look good and be easy to use on any device. The website adapts to the dimensions of any screen by shrinking and rearranging elements. What does responsive web design do for my business? If you’re paying someone to build your site, you deserve an amazing end product. If you don’t build your site to adapt to mobile, desktop, and tablet viewers, you’re not putting your best foot forward across all platforms. Building a website that isn’t responsive is like spending all of your money to repaint only a single side of a building. Even if you paint a beautiful mural there, anyone viewing it from the other three sides will see old, flaky paint. Instead, it’s worth the additional investment to ensure your site looks incredibly on any...
How Does Website Design Affect Your Brand?

How Does Website Design Affect Your Brand?

Last week, we talked about web design and its importance to your business. In this post, we’re going to dive into that topic a little further: how does website design influence your brand? Web design is important for a variety of reasons. It affects how your website works, how it looks, and how it feels to users. As such, the appeal of aesthetically pleasing and user-friendly web design is easy to see. But once we get into brand territory, it can be harder to identify why your website design matters to your brand. Let’s break it down into two key ideas: aesthetics and usability. The aesthetic of your website can strengthen or weaken your brand. Your website will always be one of many mediums through which audiences are exposed to your brand. For the strength of your brand, it’s critical that visitors to your site experience branding consistent with that on your product packaging, flyers, mailers, and e-blasts. If your tone, logo, color scheme or general aesthetic is different than on these other mediums, you risk inconsistency which leaves the visitor with only a vague notion of who you are as a company. If your web design is consistent with your other marketing efforts, this reinforces your brand identity and leaves visitors with a lasting impression. Beyond visuals, the usability of your site will also affect how people think of your brand. You know that feeling you get when you click on a dead link, or can’t seem to find the information you need on a site? How about when a site loads really slowly and doesn’t do anything...
Why Is Web Design So Important?

Why Is Web Design So Important?

For many businesses, the look and feel of their website might not seem like a big priority. After all, if the website works, lists contact info, and allows users to place online orders, isn’t that enough? This “if it ain’t broke, don’t fix it” approach may seem like common sense, but it’s dramatically understating the importance of web design. Web design is your first impression on the internet. It’s your handshake, your greeting, and the coat of paint on your storefront. It will determine how long visitors stay on your site, and whether they give you a call or look for a competitor’s website. With that in mind, let’s get into the nitty-gritty of why web design matters: First impressions are even more important online. As the old saying goes, “you only get one first impression.” On the internet, you get about 10 to 20 seconds to make that impression. In those 20 seconds, are you going to showcase eye-catching graphics, snappy copy, and an easy-to-navigate website, or turn them away with an eyesore? Within that short time span, visitors are going to decide whether they want to stay on your website (leading to an inquiry or a purchase) or go elsewhere. Web design is about making your website aesthetically pleasing and easy-to-use, which means your impression will be a good one. Web design makes your initial investment worth it. Sure, you can save a buck by contracting a site builder who doesn’t have any experience with web design. But if you aren’t getting leads or additional business from your site, then why bother? Web design ensures that your...
Cost vs Value

Cost vs Value

Smart People Consider Both – and Consider Value First “What is a cynic? A man who knows the price of everything and the value of nothing.” —Oscar Wilde “There is scarcely anything in the world that some man cannot make a little worse, and sell a little more cheaply. The person who buys on price alone is this man’s lawful prey.” —John Ruskin Sometimes, it pays to pick up a “good deal,” even one that seems too good to be true. Sometimes. Other times it doesn’t. Think of lousy-tasting generic supermarket foods, cheap tools that break the moment you touch them, or your grandfather’s Ford Pinto. Or, for that matter, a really lousy website. If you’ve ever spent a moment upset that something you bought didn’t perform as you expected, congratulations: You probably fell into the oldest trap around, along with the rest of us. You bought on the basis of price without giving much thought to value. It’s an easy thing to do. We’ve all done it. And when it’s just a minor item, it’s no big deal. But when it’s a buying decision that can affect the success of your business, the stakes go up quickly. Think, for instance, of the single worst website you’ve ever seen. Somebody built it. Somebody decided to have it built. Somebody paid for it. Chances are that all three somebodies had to live with the regret afterwards, especially the one that wrote the check. It’s pretty likely that the person who gave the go-ahead to that web disaster was swayed by the prospect of saving a few dollars, saving a little...
Ad Agency vs Web House

Ad Agency vs Web House

Choose The Right Tool – And Choose The Right Results So, your company needs a new website. You’re not going to build it yourself, or farm it out to your nephew, you know that much—but who can you turn to, to create a site that represents your brand properly, provides a pleasing user experience, and meets your business objectives? A lot of dedicated web development houses think they have the answer. “Trust us!” they say, citing exhaustive technical expertise, impressive certifications, and laundry lists of sites developed and deployed. Yes, these are all impressive credentials. And yes, depth of knowledge and experience count for a lot, especially with regard to technological considerations. But they still tell only part of the story – and the parts that are left out can make a big difference in the project’s outcome and your company’s ROI. Many companies make the mistake of thinking of a new website project as just that: A new website project. But for most businesses, a new website is really something quite different, such as: A lead generation system A branding mechanism A primary customer communications tool A public relations vehicle A product promotional tool A mark of company legitimacy In all cases, the site is actually much more than a high-functioning online system—it is a strategic pillar of a broader communications strategy. And in all cases, it involves a wide range of skill sets that web development houses usually don’t have – but ad agencies do. Any good carpenter will tell you that knowing the right tool to use for the job is the first rule for success....
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