What will be the best new SEO trends? No one can predict the future, but by looking at past trends in SEO as well as current buzzwords in the industry, experts can get a sense of what to expect in the months ahead. Google is constantly refining their search practices to ensure the best possible experience for their users. Savvy SEO professionals will stay in-the-know about the latest trends in the industry; after all, SEO is all about staying ahead of the curve to gain an edge on your competition.
With that in mind, we’re going to detail some of the most widely anticipated changes to SEO in the last half of 2016 and early 2017, as well as how you can use them to your advantage.
- The rise of voice search and digital assistants. As digital assistants like Siri, Cortana, Alexa, and Google now become more advanced; more and more users are turning to voice search to browse the web. People like using voice search because it makes them feel more tech-savvy, and is also easier to use while on the move. This is why you should optimize your keywords for voice search as well.
What this means for SEO: Keep in mind that people do not enter the same searches with voice as they would on a keyboard. For example, say someone is looking for a coffee shop in Detroit. On a keyboard, they might type “coffee shop Detroit,” but with voice search, people are more likely to phrase their searches as questions, i.e., “Where is a coffee shop in Detroit?” Tailor your headings and search terms accordingly.
- More direct answers. Google has already started providing direct answers to simple questions. For instance, if you Google “What is a bike?” you’ll notice the top search result is a dictionary definition of “bike.” Rather than simply providing results related to the words in the phrase, Google is providing direct answers to questions, with another example being step-by-step instructions when you ask Google how to cook a particular dish.
What this means for SEO: Publish content that makes you an authority on top questions people are Googling related to your business.
- App SEO becomes more important. Between deep-link indexing and Google’s new app streaming functionality, exclusive app content is going to be more important than ever before. This new streaming functionality allows users to view content without even downloading the app, meaning this content can reach a much wider audience.
What this means for SEO: Publish high-quality, search-friendly content exclusively in apps to take advantage of this increased traffic.
If you’re wondering, “How can SEO benefit my business?”, call Pete or Chris at PGN Agency today to learn more and find out why PGN=ROI.
PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!