bob kolen's Articles:

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Dont let bad press or disgruntled ex-employees disrupt your brand.

Here are ten tips on keeping your restaurant’s reputation shining. From the Restaurant Blog & John Foley. 1). Implement a plan and an empowerment policy with each of your employees empowering them to do whatever it takes to make an unhappy customer happy. 2). Develop a compensation policy for customers. If their meal is less [...]

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Dont think you can just create a Facebook page and let it go on it’s own. Just like any marketing it does take a little work to make it pay off.

You should market your Facebook page in every available channel you can, including your website, landing pages, your email communications, and media creative. Use social plugins so you can see what your friends/connections like or commented on, or shared on sites across the web Landing tabs act as a bridge between your product or service [...]

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Focus on your E marketing, it’s effective and efficient if done correctly.

Some small adjustments can get you greater attention in the on-line world. Focus on getting the most targeted keywords for your business. Create strong content for your website that speaks to those particular keywords. Understand that having a text-rich page with words that relate to your industry and that have inbounded and outbound links are [...]

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Coupons, SMS to be most used form of mobile marketing by 2015: study

November 10, 2010 New York Yankees’ YES Network SMS alerts are powered by 4Info A new study reveals that coupons and SMS will become the most widely accepted forms of mobile marketing and advertising by 2015. The study was conducted by mobileSquared on behalf of Airwide Solutions. Sixty-one percent of wireless carriers surveyed thought that [...]

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Is Your Focus, Social Networking, Search Optimization, Branding or a Little of Everything

Companies looking for an agency should spend a lot of time delving into exactly what disciplines are available at the agency in consideration. Truth is, not all agencies have the skills and capabilities a client needs. Often, an agency is capable of web development but not managing owned media. Or, they are capable of web development and [...]

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Just because its cheap, doesn’t make it a good investment.

The common law of business balance prohibits paying a little and getting a lot.

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How can we reach a younger customer, as our current customer base is aging?

Internet usage among 12-24s has tripled during the past decade, from 59 minutes per day in 2000 to two hours and fifty-two minutes today.

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Creativity

Creativity is good for the soul. Creativity is when your spirit gets a chance to play and express itself. So whether art, dance, advertising , making music, writing, or creating a  fun marketing campaign, let yourself go! Create! Or you could just call PGN Marketing Results, we’ve got creative.

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Knowing your customers technology preference.

If you know and understand your customers lifestyle, your marketing and advertising becomes more effective.

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Is your on line presence ready for the consumer

More than half of consumers, about 60%, research purchases worth $25-$49.99, and more than 50% research purchases worth $10-$24.99. Only when the online cost of an item is less than $10 do less than half of consumers perform research (41%). Compete analysis suggests the ease of conducting online research drives these high percentages. PGN can [...]

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Another Successful Event, and a Happy Client

A new client to the agency wanted to make a big splash with their annual open house event. Having never worked with PGN, up until this project, the client relied on our expertise to get the campaign objectives right. Here is the clients response to our question, Were you happy with the results of your [...]

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