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According to a news article on cnn.com, Gaga is a game changer in celebrity endorsements.
ryan simon's Articles:
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Becoming a “fan” of a business or product on Facebook has great influence on one’s peers.
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Well over a year in advance of the intro of the Fiesta, Ford loaned the trendy small car to people across the country, who then wrote their impressions and experiences of the car on Facebook.
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But advertising experts know that a brand’s logo can be its most important asset, and changing a company’s logo is no small task.
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While Buick has had a resurgence of late with new products designed and marketed to import buyers like Lexus and Acura, not to mention its huge success in China, Harley took the arrogant route of “we don’t need to advertise.”