Discounts are all the rage into the slowly recovering economy. Within the last few years online retailers, along with other digital coupon vendors have created a lifestyle around saving money. Should your business jump on the trend or does offering discount cheapen your product? It depends. If you do offer a coupon, consider offering a [...]

Making decisions with low risk typically bring a low reward. To be competitive in any industry it is important to stand out as a company with a vision and a mission that evokes change. For many business owners this means finding a voice that speaks to the customer that isn’t typical. Defining the fringe of [...]

If you’ve just begun advertising your business, it can be easy to discount the effectiveness of direct mail. After all, with so many forms of electronic marketing, does printed advertising make sense? The simple answer is yes. The Direct Mail Association’s 2010 Response Rate Trend Report shows that direct mail had a 3.42% response rate, [...]

Every successful corporation had it’s humble beginnings as a local “mom and pop” operation. Although creating and growing a business can be rewarding, too often business owners attempt to grow too fast. As your company grows, it is important to not forget the values that brought you to the top. Even with hundreds of employees, [...]

Social media should be a vital part to your marketing. Today the Internet is ubiquitous, through the us of smart phones, table computers, and laptops. Usage of social networks such as Facebook, LinkedIn, and Twitter has shown significant growth each year. With an estimated 147.8 million users on social networks (63.7% of all Internet users), [...]

As an entrepreneur, you’re often tasked with doing everything that falls through the cracks. This can include everything from recording keeping to order a case of copier paper. As someone that has started their own business, wearing many “hats” is what made your company thrive. This D.I.Y. attitude has helped you succeed so far, so [...]

Last week Amazon launched their new Cloud Drive service, which allows users to store their photos, music, apps, and any other kind of data onto Amazon’s web servers. For the past few years there has been a push to “cloud computing” where software traditionally purchased in a box is now offered as an online service. [...]

A new survey by Eversave, a company that offers daily deals (similar to Groupon), published their results on women’s love/hate relationship with bargain websites. Eversave’s Facebook page publishes the daily deals made available through their website. About 45% of their customers discovered the deal on Facebook. The deal shows up in their news feed by [...]