If you run a company today, having a Facebook page is practically essential. It’s free to create and a great way to stay in contact with your customers. Below are some tips to keep your customers engaged on the social networking site: 1. Post consistently. Not everyone has the time to post every day, but [...]

Technology leader Nokia announced their new program, “Invent With Nokia,” which allows inventors to develop their product in partnership with Nokia’s development team and resources. If your idea is chosen, Nokia applies for a patent and rewards the you financially. The benefits are numerous, including covering all the costs of protecting the idea (which can [...]

If you have a location-based business, then you have to check out Foursquare, a social network built around the concept of “check-ins”. When customers come to your front door, they’ll have the ability to check into your business using their mobile device, allowing their friends to see where they are. For more information on the [...]

Your company’s website needs to be many things to many people. It is the 24-hour sales force, your inventory manager, customer service rep, and billboard, all in one! If you’ve spent time developing your site as the utilitarian tool to actually sell your product, it’s still only half finished. Today a website needs to be [...]

Planning is an essential part of marketing your business and  can be the difference between success and failure. Even with market shifts, a marketing plan gives your business a foundation. Your marketing plan can be created with only a few steps. 1. Purpose and Mission Define success, and don’t let it be entirely determined by [...]

Although we’ve talked about marketing like you’re small, one of the key elements of the concept is reaching out to local customers. This means more than just advertising locally, but engaging your community to generate word of mouth about your business. Local customers are the foundation of building a regional brand, which may one day [...]

Building a brand around your products takes a sense of purpose and intent to share the values and beliefs your product embodies. Although it would be nice to have your product speak for itself, it’s often marketing that has to tell your story. Developing a branding manifesto is a clear and confident way to express [...]

If you’ve been watching America’s Next Great Restaurant on NBC season, you probably know that the winner, Jamawn Woods, is a Detroit native. The grand prize is an opportunity to open up a restaurant chain across the country. With the many weeks of advertisement from the show, as well as celebrity endorsement, there is little [...]