Due to the rapid growth of technology, the internet, and online communication, the way we reach our consumers is different than in the past. Advertising is no longer just about delivering a message directly through print to get strong results. Print must be integrated with new media strategies. This creates a two way conversation about your brand. Most recommendations and opinion sharing are done via the internet, blogs, emails, SMS messaging, and social networks. PGN will help you engage your customers and create a strong conversation that will allow your message to be delivered in the most effective way through our new media programs.

Eblasts

PGN Agency Eblasts/Enewsletters are one on the most cost effective ways for companies to stay in-touch with their current and future clients & customers. Why? Because there are no printing costs invovled, your message is delivered directly to your target’s inbox and you can see exactly how much interest your message has generated by way of populated reports. We can tell you how many viewers printed out your e-coupon or clicked on the link that drove them to your website. Statistics available from an enewsletter campaign include not only how many contacts opened their enewsletter but what pages they viewed and how many times.

Enewsletters give your customers the ability to respond to your marketing message and forward it on to colleagues who they believe could be interested giving you the priceless gift of word of mouth and you can have different versions for different segments of your market, making it even more targeted.

Don’t have a large enough contact list yet? PGN can help you build this asap! We can help you develop an easy campaign that inspires customers to fill out a registration form or ‘enter to win’ form that collects their email address as well as advertise a simple sign-up form on your website that auto adds their submitted data to a saved database. When you’re finally ready to advertise some spectacular event or sale, we would then create you a visually dynamic enewsletter and send it out to all of your collected contacts!

Text Campaigns

Mix It Up ! Include a texting call-to-action on your print marketing to add a dynamic way of collecting reusable customer data. They text, opt-in, and you keep them updated on your products, services and deals. Of course, it helps to give them an incentive to start. Try a sweepstake or a WIN campaign. PGN can set this up for you as well as manage the entire campaign. There are endless possibilities for marketing and advertising in Michigan and our creative team can lead you in the most effectively successful direction.

Phone Blasts

Phone Blasts are the perfect solution for extending marketing campaigns, sending notifications and alerts, or automating transaction-based communication. Phone blast campaigns allow you to create, send and track your marketing message to hundreds or thousands of your customers or potential customers you’ve selected to hear it.

All you have to do is:

• Send your customer database in an Excel or csv. file along with the date and time you’d like the calls to go out.
• Follow the provided step-by-step instructions for recording your personalized message.
• Be prepared to answer the phones once your callout begins.