The words “virtual tour” are advertised in many ways across the web, especially after the COVID-19 pandemic. Virtual tours of all kinds allow potential customers or clients to visit your place of business from the comfort of their home.
These tours can range from a basic Google Virtual Tour to the most intricate, like a Matterport 360 virtual tour.
There are many web-based and standalone platforms used to create virtual tours, all resulting in a different end product. Each tour can be created to serve your business interests in different ways.
Whatever your business needs are, giving your customers an up-close view of your business helps them acquaint themselves with your place of business and what you have to offer.
Matterport 360 virtual tours are the industry gold standard of fully-immersive virtual tours. So, what exactly are they, and how do they work?
What is a Matterport Tour?
Matterport Tours use a three-dimensional camera system to create a fully-immersive experience of your storefront, office, or place of business.
Designers capture the images, collect physical measurements of your space and use other data to create, edit, and render a 3D, 360-degree virtual walkthrough of your space.
Matterport viewers can then explore the location from different viewpoints to learn more about your business and get a feel for the space before physically visiting the location.
Matterport tours are great because as a business owner, you can add tags, notes and information about your business location or products that viewers of the tour will be able to click on and read.
These types of tours are very effective in connecting people with places they are interested in. Matterport Tours make it easy to create “digital twins,” which are great for promoting properties for sale or rent, planning construction projects, or capturing storefronts. Your customers can virtually visit your establishment before visiting in person.
Why use a Matterport Virtual Tour?
It’s been shown that visitors who have already toured your business online are more comfortable when they see it in person and are more likely to purchase your goods or services. Businesses can also create a virtual store for their customer’s shopping needs.
A 360 virtual tour for your business is also a great resource for improving your web presence. It encourages viewers to spend more time on your website, landing page, or social media profiles.
The more time someone spends with the virtual tour, the more likely they are to spend time on your website, meaning they are more likely to take action, such as signing up for a service or making a purchase.
A Matterport Virtual Tour, especially, encourages clicks. Potential new customers have the ability to click on links throughout the tour. Google keeps track of these clicks, which helps with your organic SEO efforts.
When it comes to virtual tours, the options you have are seemingly endless. Choose the virtual tour that best suits your business needs and provides you with fantastic results.
If you want to invest in your company, website, sales or just rank ahead of your competitors, Matterport virtual tours are a great way to stand out in the crowd. PGN Agency are proud to offer Matterport virtual tours to all our clients. Drop us a line today to see how we can help you!