We all know that popular videos usually get a lot of attention on YouTube. People choose to watch and discuss interesting YouTube videos.     

That’s why you should aim to create amazing videos and promote them on YouTube successfully. Lastly, you have to turn viewers into prospects, customers, and sales.      

The question is – what makes YouTube videos popular? Among the factors affecting the popularity of YouTube videos are:

  • Likes
  • Comments
  • Views
  • Shares

It’s not enough to create interesting videos and upload them to YouTube. Promotion also plays a very important role in the success of videos.   

Promotion is the key to the success of YouTube videos. Every single video on your YouTube channel has to be promoted.   

Marketing experts say that about 20% of the time has to be spent on video creation and about 80% of the time has to be spent on video promotion

One of the challenges that people face when promoting YouTube videos is that their videos get views, likes, and comments within the first several days after videos have been published. After that, nobody watches videos.

Today, we’ll tell you about the 8 best YouTube promotion strategies that work.

Follow our tips to get more views for videos on your YouTube channel.

1. Promote Your YouTube Videos on Relevant Forums

There is no shortage of forums and online communities available these days. People choose to visit forums to get the answers to their questions.

You’ll find it easy to pick a lot of good popular forums to promote videos on your YouTube channel.

Forum promotion of YouTube videos has many significant benefits. These include:

  • Additional traffic
  • More sales
  • Increased brand awareness

Forum promotion increases the popularity of YouTube videos. However, it’s incredibly important to promote YouTube videos on forums in the right way. 

First, you need to find forum threads where questions relevant to your video are discussed. Make sure that your YouTube video contains the answers to the question.

Initially, you should write a comment and provide the answer to the question. Then, share a link to your YouTube video with forum members. 

Encourage people to go to the link, watch a video to learn more about the topic that’s discussed on a forum. 

2. Optimize Your YouTube Video for Low Competition Keywords 

Getting videos in front of your target audience on YouTube for high competition keywords can be hard. 

The reality is, a lot of YouTube videos want to rank high for competitive keywords.  

However, things will go easy if you choose to promote your YouTube videos for keywords of low competition.      

3. Optimize Old Videos on Your YouTube Channel for Other Target Keywords

Do you have videos on your YouTube channel that get no views? If so, you can get back to them and re-optimize your videos for other target keywords. 

Oftentimes, such a strategy works very well. Re-optimization will make it possible for your videos to get more views on YouTube.   

4. Try to Improve Your Video Click-Through Rate

The number of clicks that a YouTube video gets usually depends a lot on its click-through rate.

There are situations when your video is displayed in a YouTube search, but only a few people click on it.

You’ll be able to get more clicks and increase the number of views dramatically if you boost your video click-through rate.

It’s worth noting that video click-through rate largely depends on its thumbnail. 

So, you need to create an effective thumbnail that will help you attract more viewers to your YouTube videos.

Experts say that thumbnails with lots of contrasting colors attract the attention of viewers to videos very well. Give preference to this type of thumbnail. 

5. Connect Your Video to Popular Videos on YouTube

Analyze the most popular videos in your niche. Pay close attention to the target keywords for which these popular videos have been optimized.

You should also optimize your YouTube videos for the same keyword. Insert this keyword into the video’s title and description.

If you do this, your YouTube videos are most likely to be shown next to the most popular videos.

6. Create Better Videos than Most Popular Ones 

The process of video creation should always begin with careful planning. Analyze the most popular videos in your niche carefully. 

Next, you should think about how you can improve your videos. Your task is to create even better videos for your YouTube channel. 

7. Add a Call to Action to Your Video 

Many viewers will not leave comments on your videos and subscribe to your YouTube channel if you don’t ask them to do this.               

So, it makes a lot of sense to add CTAs to videos that you promote. A strong and clear call-to-action should be added at the end of each video. 

It’s a good idea to ask viewers to express their thoughts in a comment and subscribe to your YouTube video.

8. Pick Additional Keywords for Your YouTube Videos  

Take advantage of YouTube analytics to get access to the keywords that people prefer to use to find your videos. 

These are keywords for which your videos rank high on YouTube. 

If you take a closer look at the list of YouTube keywords, then you will be able to uncover a lot of new terms for your videos.

These are keywords that you probably didn’t think about.  

And of course, it would be great to optimize your videos and achieve high rankings on YouTube for these keywords. 

As we have already mentioned, it’s necessary to re-optimize older YouTube videos for other keywords. For example, you can attempt to optimize older your YouTube videos for these keywords.

Final Thoughts

We’ve just walked you through 8 best ways to get more views for YouTube videos. What is great about these YouTube promotion methods is that they provide long-term results. So, your YouTube videos will get views regularly.   

As you can see, promoting YouTube videos for more views is no easy job. You need to have the experience to do all the necessary tasks successfully. So, leave this important task to social media professionals.

At PGN Agency, we are always happy to help you promote your YouTube videos effectively and get the most out of your marketing efforts. Contact us today to discuss your YouTube promotion needs!