Google Ads create great advertising opportunities for local business owners. It’s important to know that Google Ads come with such an impressive feature as geofencing. This amazing feature makes it possible for advertisers to target small areas in an effective way. So, you’ll be able to take advantage of the so called Google Ads location targeting to promote your products and services in the certain geographical areas.
With Google Ads geofencing, you’ll find it easy to target your prospects in the certain districts, airports, cities, monuments, college campuses, parks and even buildings. All that you need to do is to create geofence (the geographical area that you would like to target) for your Google Ads. So, after you launch your Pay per Click advertising campaign, your Google Ads will be shown only in the certain areas.
Google Ads geofencing is a perfect choice for local businesses. Obviously, it doesn’t make sense to show Google Ads internationally if you are running a local business. Only people, who live or visit the certain geographical areas, can become your customers.
It’s worth noting that running a location targeting Google Ads campaign delivers multiple significant benefits to small business owners. Keep in mind that Google Ads geofencing is an effective solution that works pretty well for any type of local businesses.
However, it’s incredibly important to use Google Ads geofencing in the right way to get the best possible results for your business. If you run your Google Ads in an effective way, you’ll be able to increase your sales, attract more potential clients to your business and boost your brand awareness. All of this will contribute greatly to your business success.
In this blog post, I would like to draw your attention on your advertising options with Google Ads geofencing. So, you’ll able to explore all of your options with Google Ads geofencing carefully and make the right decisions. Also, I would like to explain you everything you need to know about different aspects of Google Ads geofencing. I will give you advices on when and how you can take advantage of Google Ads geofencing feature. But most importantly, I will give you some tips to help you get the most out of your Google Ads geofencing efforts and give your business a boost!
So, let’s get started.
Using Google Ads Geofencing for Targeting Small Locations
What is great about Google Ads geofencing is that this type of advertising allows business owners to narrow down their target audience. That means that your Google Ads will be shown in certain geographical areas only.
In other words, Google Ads geofencing segments your campaign. You show your Google Ads only in certain places. Do you find that your potential clients visit specific places? Or, maybe, your prospects are going to visit some events in the nearest future? One way or another, it makes a lot of sense for you to focus on the so called location based targeting.
You can also show your Google Ads in the areas where your competitors are located.
The big question is – when it’s good to make use of Google Ads geofencing? Now, I will help you come up with the answer.
Let’s say that you have a product to sell or a service to offer to travelers, who visit your city? In this case, it would be better for you to target airports in your city. So, you should show your Google Ads to everyone, who is coming into your airport.
Or, maybe, your target audience is students? In this case, you should target college campuses.
These are just only a few examples.
It’s pretty easy to take advantage of Google Ads geofencing in this case. First of all, you need to find points of interest for your Pay per Click advertising campaign. Then, you just need to show your Google Ads in the certain locations. And of course, this will help you make your Pay per Click advertising more effective.
Google Ads geofencing makes it possible for advertisers to target specific points of interests in two different ways. You can either pick the locations of interests that you would like to target or you can target the certain areas by radius.
Let’s assume that you would like to use location targeting to promote your products or services with Google Ads. It’s possible to target one or multiple locations with Google Ads. You can pick the locations that you would like to target with your Google Ads Pay per Click campaign. On the other hand, you can exclude the certain locations. That means that your Google Ads will not be shown in these areas.
Location targeting provides advertisers with several customization options.
You can use Google Ads to target: 1) people who have an interest in the areas that you are targeting; 2) people who are currently located in the areas that you are targeting as well as 3) people who are searching for the areas that you are targeting. Your choice depends on your marketing needs.
On the other hand, when using location targeting you can exclude: 1) people who are interested in the areas that you’ve selected as well as 2) people who are currently located in the areas that you’ve selected.
If you choose to target prospects by radius, then you also need to select a starting point for your Google Ads pay-per-click advertising campaign on the map and then specify the radius for the area. By doing so, you’ll be able to specify the area that you would like to target with Google Ads.
Location-Based Searches Will Drive More Targeted Traffic to Your Site with Google Ads Geofencing
Obviously, Google Ads geofencing is the perfect option if you would like to target people, who do location-based searches. The reality is, the popularity of location-based searches is growing year after year. And of course, it makes a lot of sense to target people who would like to use this type of search.
Now, let’s take a look at the statistics on location-based searches. So, you’ll be able to see a potential that Google Ads geofencing creates for local business owners.
According to the statistics, the popularity of the so called “near me” searches has increased by 500%. It’s worth noting that location-based searches continue to grow in popularity these days.
It’s pretty clear that more and more people would like to buy products and services online. So, the number of online shoppers is constantly growing. But most importantly, people who use location-based searches to find the necessary products or services are ready to make a purchase as soon as possible. They have the intent to buy products or services right now. And of course, you should target this type of customers.
All that you need to do is to attract this type of prospects to your business and then turn them into real customers and sales. Without a doubt, you’ll find it easy to accomplish your goals with Google Ads geofencing. You need to know that Google Ads geofencing is the type of advertising that works pretty well when it’s necessary to target people who use location-based searches.
Another important thing that you need to be aware of is that the vast majority of people, who use local-based searches, are mobile users. So, you are likely to get high amounts of mobile traffic with Google Ads geofencing. That’s why it’s so important for you to have a mobile friendly site for your business.
It goes without saying that mobile optimization plays a very important role in location targeting these days. Is your business site mobile friendly? Does your mobile traffic convert into sales well? Are your site’s visitors happy with user experience? It’s incredibly important to get the answers to all of these questions ahead of time.
Obviously, your job is to prepare your business site for mobile users in the best possible way. I would recommend you to take advantage of responsive website design.
There has been a lot of talk about the benefits of using responsive design for sites. If your site is fully responsive, it will automatically adapt to different screen sizes and look great on all types of mobile and desktop devices. So, you will not lose your prospects as well as sales. It doesn’t make sense to get started with Google Ads geofencing if your site is not optimized for mobile devices.
Google Ads Geofencing Increases the Awareness of Your Brand
More and more business owners choose to make use of Google Ads geofencing to boost the awareness of their brands. It’s worth noting that Google Ads geofencing works pretty well for branding purposes. If done right, this type of advertising will be able to contribute greatly to the popularity of your brand.
Only people who visit the certain locations will be able to see your Google Ads. You can show your Google Ads to prospects for 30 days, 60 days, 90 days or even up to 120 days. It’s up to you how long you would like your prospects to see your Google Ads.
Lots of people are likely to remember your brand forever. They will contact you and buy your products or services when such a needs arises in the future. That means that Google Ads geofencing will work effectively and provide you with high return on investment over time.
Google Ads Geofencing Works Pretty Well with Display Advertising
There are different types of geofencing available for people, who use Google Ads to promote their businesses. It’s important to know that the vast majority of business owners choose to use Google Ads geofencing with display advertising. I would recommend you to use this form of geofencing to advertise your products and services with Google Ads as well.
So, the question is – how does display advertising work in this particular case? Now, it’s time to get the answer. First of all, you need to pick a geographical location where you would like to show your Google Ads to potential customers.
With Google Ads geofencing, you can pick geographical locations of different sizes for your Google display ads. In other words, you can promote your business with Google display ads both in small and large geographical areas.
Would you like to show your Google display ads in large areas? In this case, you can choose to show your Google Ads in the city or state. Or, maybe, you are interested in using Google Ads geofencing to promote your business in small geographical areas? If this is the case, you should show your Google Ads in the areas which are specified by a ZIP code.
Promoting a business with Google Ads geofencing is all about running Google Ads on a demand-side platform (also known as DSP). You can even choose to show your Google Ads to people, who enter the certain building. All that you need to do is to create the area that you would like to target. If you are targeting a certain building, then you need to create the area around this particular building. As a result, your Google Ads will be displayed only to people, who have come to the building that you are targeting.
Without a doubt, you’ll find it easy to target small areas like a building, hotel, restaurant, gym, park and others with Google Ads geofencing. All that you need to do is to pick a starting point on the map and then set the radius for the area that you would like to target. If you are interested in targeting prospects in small areas, then I would advise you to set a radius = 1 mile. As a result, your Google Ads will be shown to your prospects, who visit the specific areas.
Do you need help with Google Ads geofencing? Contact us today! At PGN Agency, we are always ready to provide cost-effective Pay per Click advertising solutions. Our PPC specialists will develop a strategy for your business that will provide you with the highest ROI and meet your marketing needs as well as budget!