How Design Affects the Stickiness of your Website

How Design Affects the Stickiness of your Website

The internet is a constantly expanding web of millions of websites. With so many websites available, it can be hard to get yours to stand out amongst the crowd. Design is one way to make your website stick more than the others. Here are some ways how design affects the stickiness of your website. Aesthetics People are more likely to stay on a website that is aesthetically pleasing. It is important that your website not only has the right content but that it also looks good. People are more likely to click off of websites that don’t look right. Even if your website provides the right content for search results, you can still lose web traffic if it is not presented the right way. When designing your website, keep in mind the aesthetics. Easy to Use Even though you want your website design looking nice and fresh, you also want it to be easy to use. In this fast-paced society, people don’t have time to sit around trying to figure out how to maneuver a hard to use website. They will most likely click off and find another website that is easier to use and understand. Make sure that people can easily maneuver your website to find what they are looking for. This will help keep web traffic high and bring back customers. Inviting In order to gain website traffic, your site has to look inviting. When someone clicks on your website, it’s like they are walking through the front door. What they see on the other side of that door determines whether or not they stay. Make sure...
Why A Unique Brand Sets You Apart from the Competition

Why A Unique Brand Sets You Apart from the Competition

In any industry with a lot of companies, competition abounds. In order for your company to stay afloat, it is important to create a brand that is unique. By creating a unique brand that stands out from the crowd, your company catches the consumer’s eye over your competitors. This helps you excel far past any of your competitors. Here are some factors that will help make your brand unique. Identity To have a unique brand, you must have something that shows consumers that you are different from the rest. Your company must clearly stand out from your competitors. You must create a brand that becomes an empire away from the competition. Your identity should shine through every product, advertisement, employee, and retail store. This shows consumers that you are not only different but that your identity is strong throughout your brand. By creating a strong identity, your company stands out as one of a kind. Value If your brand gives your consumers something that they want, need, and appreciate then you have created something that holds value. When you create something unique and desired, consumers often pay top dollar for your product. They see the value of your brand. You want to create something that people will wait in line for and pay top dollar for because it is worth it. With a brand that holds value, you stand apart from your competitors. Consistency To build a brand that holds value, you must be consistent. Every aspect of your brand needs consistency. The consumer’s experience with your products, your advertising, your retail stores, and even face-to-face interactions with employees...
How to Convert Readers into Buyers

How to Convert Readers into Buyers

Blogging is one of the key ways to inform potential customers about new products and events. They are the headlines of your business and should catch people’s eye as they scroll through their newsfeeds and emails. If they do click on your article, the hope is for the reader of your blog to be converted to a buyer of your product in a matter of a few minutes. So how do blog writers convert these readers into buyers? Time The first investment that people make is with their time. If a blog title is not interesting to them, they will not take the time to read the details, and the blog will be lost in the noise of other blogs. If a person does click on a blog, it means that they value the blog enough to spend time on reading it. Once a person clicks on your blog, they have now converted from a reader to a customer. They have expressed interest in your product or service, wanting to read your blog to find out more, and your blog’s content should help them make that next conversion step. Pictures One effective time-saver for your blog readers and customers is the use of pictures, videos, and graphics. People tend to skim blogs without reading each word, and images give them a way to digest your blog quickly. If you want to show a physical product, present pictures with your blog that list the highlighted attributes. If you want to show your business model, a chart with stylish graphics will be quicker to comprehend. Videos are a quick way to...
The Power of Impactful Video Production

The Power of Impactful Video Production

With the rise in technology, it’s no surprise that video production has become one of the best marketing tools for businesses. Videos create an advantage that you won’t find with any other marketing tool. An impactful video makes a lasting impression by connecting emotionally with viewers. It’s the best way to build trust and connect with viewers. While written marketing gives important information about your business and helps increase traffic, it doesn’t stick with people like video production does. Videos give your company the right amount of flare and personality to drive customers your way. Here are ways that impactful video production can be a powerful asset to your business. Wider Reach The goal of marketing is to expand your businesses reach. Video production is the perfect way to accomplish this. Videos can be uploaded on to well-trafficked video sites such as YouTube and Vimeo. This gives you an enormous amount of free marketing which makes video production very cost-efficient. One impactful video can circle the globe in a matter of minutes. Traffic Have you ever seen a video that just stuck with you? An impactful video can stick with someone for days. Videos are more likely to be shared over and over again. This will drive a significant amount of traffic to your business. Video marketing is the leading way to influence and engage target audiences. Businesses that use videos for marketing are more likely to influence their audience on social media and on their websites. Convenience People are more likely to watch a video production because it’s convenient. It’s the same reason that many people prefer watching...
How to Make an Impact with Social Media

How to Make an Impact with Social Media

Today, Social Media continues to reach more and more people. There are multiple types of Social Media platforms going to multiple types of people. It isn’t enough to have a catch phrase that serves as a blanket statement for all areas. It demands a specific, direct approach that is as unique as the billions of users on each platform. How do you begin to make an impact in such a huge field? Here are a few ways to help you begin. Know Your Audience It is important to know what age group is using a certain type of Social Media platform. When shifts in your audience occur, they tend to be generational. For instance, more than half of Facebook users in the US are over the age of 35. However, younger generations are found on Twitter and Instagram these days. Therefore, if you try to reach the younger generation by posting on Facebook it won’t be as effective. It is important to know who your audience is on each site and to know which site to use in order to reach a specified audience. This knowledge promotes readability and the likelihood of connecting in a way that is impactful. Relevant Content It is also important your content is relevant for the specified audience. Issues that directly affect your audience, promote credibility with your posts. If you seem out of touch and unaware you will lose the interest and respect of your audience. Social Media is a conversation. If you continuously talk to someone about something that does not interest them, eventually they will stop talking to you. It is...
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