At some point or another, every business needs a website. In this day and age, a website is critical to not only establishing legitimacy, but for allowing customers to find them. Still, the price tag for hiring an agency can make businesses put it off and look into alternative options. Many owners look into building their own website, but this doesn’t necessarily pay off in the long-run.

Your website serves as the face of your business online and will be the first impression countless visitors have of of your company. With this in mind, it’s important to spend some time thinking about what you need out of a website.

There’s no doubt about it: building your own website saves money upfront. With a little Googling, you can find a vast array of resources available for building your own website. Many of these are free or only a small initial investment. If you simply cannot spend more money on a website or want a website to do no more than list your address and describe your company, then you might be able to get away with building your own.

However, owners who build their own website don’t make the most of a website’s potential. Some business owners know their way around web design, web development, SEO and digital marketing as a whole, but it’s safe to say they’re the exception, not the rule. Furthermore, it’s highly unlikely that they would consider themselves an expert in all of the above. A website that will help your business grow necessitates a complete team of experts– it can’t be done by one person.

At the right agency, an experienced, talented team works to ensure a number of benchmarks are not only met, but exceeded. Each individual is hand-picked for their experience in a particular aspect of building a website. For instance, agencies employ designers who know how to make aesthetically pleasing, highly-usable early designs, and programmers who know how to take these designs and turn them into functional websites.

Beyond that, SEO experts ensure that the website is built from the ground-up for an end-product that will rank highly on Google and other search engines. The icing on the cake is photographers, illustrators, graphic designers and other talented creatives who ensure the site pops and engages visitors.

When it comes to building websites, you really do get what you pay for. By hiring a full-service agency to build your website, you unlock the true potential of a website and can make your web presence work for you.


PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!