Website photography has become one of the most crucial elements to the success of a website and digital marketing in general. We are a visual society and look for visual elements to pique our interest and move us toward the message being offered. Photography is especially important when selling a physical item like food. Who wants to order a pizza from a website if their pizza doesn’t look appetizing?

Just a couple fun facts about the importance of images:

  • Articles with images get 94% more views
  • Photos and Video in a press release increase views by 45%
  • 60% of consumers are more likely to consider a business when images come up in search results

Here are some tips that will help take your photography to the next level:

  • Think dynamically and look at the subject dynamically
  • Explore different angles that make the subject more interesting
  • Use perspective and depth of field to emphasize the subject

Check out the examples below. Notice how flat the straight on view standing from afar is and how using different angles can take an image from being a bunch of stuff to having a purpose and focus. I made some huge faux pas in the process though while I took these quickly with my phone. You should never use a cell phone to take professional images and never ever rush through it. Be conscious of the lighting so that the detail & clarity of the image isn’t impacted negatively and your images won’t come out “grainy”.

board room photo

board room alternate view

board room alternate view number 2

Editing your photos is another way to give more life to your photography. Spending the extra time to make adjustments to the crop, contrast and color will define the elements and focus in your images. Photos with rich color become more enticing and attractive to the eyes of the viewer.

These tips will help the novice photographer capture life in a more interesting way. By no means is it a substitution for what a professional photographer can do with advanced lighting and equipment. When shooting food, an experienced food stylist is worth his or her weight in gold. PGN Agency has the tools and professionals to show the world your products and services in ways that your customers have never seen before.