by PGN Agency | Apr 27, 2017 | Advertising, Blog, Marketing, Social Media |
No one can deny the profound influence social media has had on our way of life. From the 2016 election to personal relationships, it has dramatically changed the way we think and interact with the world around us. This influence extends to marketing, but some business owners remain unconvinced that social media marketing is relevant to them. Some believe that social media marketing is no longer important, while others don’t think it’s the place for professional marketing. In this blog post, we’re going to discuss some of the biggest reasons why every business needs social media marketing. Social media is a crucial component of your online reputation. Did you know that 81% of shoppers conduct research online before buying? No matter who you are or what you do, there’s a very high chance people are researching you and your competitors before deciding to buy your product. Your online presence, engagement with customers, and online reviews will all influence someone’s attitude towards your company. Social media funnels traffic to your website. Anyone can recognize the importance of having a quality website in this day and age. But what’s the point of having a great website if no one is visiting it? To capitalize on a well-built website, you need a lot of visitors to your site. Social media is an ideal place to post updates, news, and great content to highlight the very best of your business. Regardless of the amount of traffic you currently receive, promoting your business on social media is only going to increase these numbers. Social media marketing is one of the most cost-effective ways to...
by PGN Agency | Apr 25, 2017 | Advertising, Blog, Digital Marketing, Marketing, SEO, Technology |
“Everything changes and nothing stands still.” – Heraclitus, Ancient Greek Philosopher If there’s one thing to be said about digital marketing, it’s that the rules are always changing. As the internet morphs and changes, SEO marketers have to adopt new strategies and techniques to stay ahead. 2017 is proving to be no different. If you’re looking to hone your SEO strategy and rank higher than ever this year, then check out some of our best practices for 2017: Consider mobile optimization first. Mobile internet usage has been on the rise for years, but for the first time ever, mobile usage passed desktop usage worldwide. If you’re on top of your SEO, you already were optimizing for mobile, but now it’s best to prioritize mobile. This is even more important now that Google uses the mobile version of a site as its primary index. Emphasize local optimization. With the increasing use of mobile, it’s also becoming more important that you emphasize local optimization. Include city names in titles and meta tags, list your business on directories like Yelp and Citysearch, and claim your business on Google My Business. Lastly, try to get people to leave a review of your business. Whether someone leaves a good review or bad review, post a comment — it shows you care and listen to what people are saying. Keep voice search in mind. Voice search rates are skyrocketing. Think about how people speak and use long-tail keywords that sound like natural questions. Type the start of questions in Google and see what the autofill suggests…try “Why is [ subject]” or “What does [subject]” and...
by PGN Agency | Apr 20, 2017 | Advertising, Blog, Marketing, Photography |
Believe it or not, humans now have shorter attention spans than goldfish. Smartphones and the internet are always offering another distraction, whether it’s an amusing video or an interesting article. For online marketers, this is yet another obstacle to reaching your audience. This statistic emphasizes the importance of the first impressions on the internet — if someone is only going to spend eight seconds on your website before deciding to click away or read further, how do you make the most of that time? The visuals of your website will be the very first thing visitors notice. There’s no denying that copy is powerful. Once someone has decided to stay on your website, they’ll learn more about your business from your taglines, sales copy, and informational content than any pictures. But when someone first lands on your site, their eyes will gravitate towards any pictures first. Think of your website as a salesman or ambassador for your business. If your website was a person, the sales copy might be the things they say. But before they even open their mouth, anyone meeting them will form an impression based on their appearance — what they’re wearing, how they’re groomed, etc. Having professional, beautiful photography for your website is like wearing a nice suit, having a great haircut, and being impeccably groomed. Great photography lets people know you mean business and that your organization is truly professional. “Can’t I just do it myself, or pull some stock photos off the internet?” Not all photography is created equal, which is why it’s essential that you use a professional photographer. Stock photos will...
by PGN Agency | Apr 11, 2017 | Advertising, Blog, Digital Marketing, Marketing |
One of the most exciting things about digital marketing is that it’s always evolving. Marketing in any medium is an ever-changing game, but digital marketing moves at a particularly breakneck pace. While this means a good marketer will never get bored, it also means diligently keeping up with industry trends and searching for the next big thing. To hone your digital marketing strategy and keep you on your toes, we’ve put together a short list of ideas to boost your digital marketing ROI. If you’re looking to gain more bang for your buck while marketing online, then this is the list for you. Pinpoint your audience to harness the power of targeted marketing. The nature of digital marketing allows for enormous potential in targeting the people are most likely to be interested in your business. But if you’re not taking care to identify who these people are and how to reach them, you’re significantly limiting your ROI. Ask yourself about the demographics of your average customer. What social media platforms are they using? What do they Google to find products like yours? Use Google Analytics to find out more about how people are finding your site. Set goals and measure your success. One of the largest pitfalls of digital marketing is pouring in time, effort, and money without setting concrete objectives. Set a clear, measurable goal: generating leads, improving brand awareness, or building a larger following for your blog. With an overarching goal in mind, you can keep your work on track and guide your team to a common objective. As a measurable goal, you can analyze the efficacy...
by PGN Agency | Apr 4, 2017 | Advertising, Blog, Digital Marketing, Marketing |
For startups and small businesses, in-house marketing and advertising is a solid first step. But as your organization grows, partnering with an ad agency can bring in greater ROI while allowing you to focus on your core competencies. Once you’ve decided to look for a partner in your marketing and advertising efforts, it’s important to remember that not all agencies are created equal. Additionally, a wonderful partner for one business might not mesh well with another. It’s an important but tough decision, so we’ve put together this list as food for thought. If you’re unsure of what to look for in an ad agency, consider these points: Do they have demonstrated success with businesses like mine? Any respectable ad agency can show you their success stories and accomplishments. However, businesses come in all shapes and sizes. If an ad agency has little experience with your industry or businesses of your size, it may be best to look elsewhere. Are they full-service? When you’re first partnering with an ad agency, full-service may not seem like a big issue — especially if you’re not interested in their entire range of services. However, this doesn’t account for growth and modifications in your marketing and advertising needs. If you partner with a full-service agency, you can count on strong, consistent messaging across all mediums. Additionally, you can expand to use additional services without having to rely on different partners. Are they compatible with my organization? Joining forces with an ad agency presents a unique opportunity to substantially grow your business. However, the potential can be limited if there is tension, discord, or a...
by PGN Agency | Mar 23, 2017 | Advertising, Blog, Branding, Marketing |
More often than not, product packaging is a secondary consideration to the product itself. Companies devote countless hours to perfectly designing a product, making sure it offers the absolute best value for the money. After that, packaging can seem more like a necessary evil rather than anything important. However, savvy marketers know that your packaging is more than a cardboard box or a mode of delivery. It’s a powerful tool to amplify your brand and build a connection with your audience. Your product packaging possesses one very unique asset: it provides you with an opportunity to give your customers a guaranteed sensory experience of both seeing and feeling. Once someone buys your product, they have a tactile experience with the packaging — whether they’re thinking about it or not. In fact, their first impression will come from the packaging rather than the product! Before anyone sees your product, they’re looking at the box with your logo and brand name on it. With that in mind, let’s explore some ways in which your product packaging can benefit you: It can distinguish you from the competition. The best thing a brand can have going for it is to stand out from the pack. Being different draws attention to your business and fosters brand loyalty. And regardless of your product, your packaging can be used to differentiate your business. Bags for burritos and soda cups are no exception. It can elevate the value of your product. Packaging has a dramatic effect on consumers’ perception of value. In 2000, the vice president of Domino’s reported that consumers’ in blind taste tests thought their...
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