by PGN Agency | Feb 21, 2018 | Advertising |
Print advertising has been around for centuries and until recently was the main form of advertising. Just because digital marketing is becoming increasingly vital to your business marketing plan doesn’t mean you should overlook print advertising. Print advertising still has an important role to play in your business marketing plan. Print is not dead, yet. Here are five options for print advertising that you should consider for your business marketing plan. 1. Magazines Magazines are a great option to place your business’s advertising as most people pick up magazines. The essential part of using a magazine is developing a clear idea of the customer you are advertising to. Print advertising will only be effective if you are advertising where your potential customers will see it. If your business is marketing a household cleaning product, it will attract more positive attention in a magazine that focuses on home living than an adventure magazine. Advertise in the right place. 2. Postcards Postcards can be a fun and unexpected option for print advertising. People receive mailers all the time, promising coupons and the like. However, people rarely receive concise, postcard size, advertisements. The allure of postcards has always been their small size; it forces the writer to be creative and concise. Your business marketing might just get a creative boost by having to say more with less space. 3. Business Cards Business cards are something that professionals use daily, but are they usually considered as a form of advertising? What about as a business marketing priority? Business cards are handed off and traded daily and can leave a lasting impression on the... 
by PGN Agency | Dec 27, 2017 | Advertising, Marketing |
There are many ways to reach your target audience online, but one of the cheapest and most effective is social media. This relatively new marketing tool offers your business a number of key advantages. These become more and more important as customers turn to online sources for shopping, commissions, and even partnering opportunities. Benefits for businesses include organic advertising, customer participation, and ease of access. Organic Advertising There’s nothing better than a marketing strategy that allows your customers to do more of the work for you. Although you’re still responsible for the content, the greatest advantage of social media is organic advertising. You can pay for social media advertising, but it’s always the most effective when the customers get involved. By sharing, commenting on, or tagging friends in your posts, your audience brings new viewers to your content. This is, at its heart, a free advertising venue. Of course, that means it’s more important than ever to design your content and strategy carefully with a highly experienced partner, like PGN Agency. After all, the success of a social media campaign depends almost entirely on what you upload. Customer Participation Customers want to engage with you. They want to share opinions, find special deals, and get the first scoop on trendy new products. Thankfully, social media allows your business to meet all of these demands through one or two simple accounts. Your business also has a character that customers want to interact with. Many businesses post pictures of their employees – posed or otherwise – goofing around during a slow period in the shop, preparing for a sale, or doing... 
by PGN Agency | Aug 3, 2017 | Advertising |
The way your website is designed can have an extremely negative or positive effect on potential customers. If it’s not streamlined or just too confusing, no one will want to learn more about your business. If you’re struggling to make your website stand out, read the five steps below to improve your website design. Step One: Make a Plan Redesigning your website without a plan often leads to a haphazard design that doesn’t flow. Start by devising a plan for your website. Write it down on paper, confer with your colleagues about what it should look like, and look at other websites to gain inspiration for your own. Decide what will be the first thing customers need to see on your website. All the extra tabs and links come after that. Once you have your vision, start designing. Today, simple, clean, and streamlined websites are most popular. You don’t need to add a bunch of designs to make it look good as that tends to cause the opposite effect. Step Two: Triple Check your Spelling Nothing puts off customers quite like bad spelling and grammar. It may seem like a small issue, but it is not. When a potential customer sees misspelled words, they tend to feel as if you did not care enough to fix it. This makes them feel uncomfortable in purchasing a product from you. If you don’t even care about your own website, why would you care about them as a customer? When redesigning your website, always check spelling and grammar. If you don’t feel confident in your grammar skills, there are free proofreading programs... 
by PGN Agency | Apr 27, 2017 | Advertising, Marketing, Social Media |
No one can deny the profound influence social media has had on our way of life. From the 2016 election to personal relationships, it has dramatically changed the way we think and interact with the world around us. This influence extends to marketing, but some business owners remain unconvinced that social media marketing is relevant to them. Some believe that social media marketing is no longer important, while others don’t think it’s the place for professional marketing. In this blog post, we’re going to discuss some of the biggest reasons why every business needs social media marketing. Social media is a crucial component of your online reputation. Did you know that 81% of shoppers conduct research online before buying? No matter who you are or what you do, there’s a very high chance people are researching you and your competitors before deciding to buy your product. Your online presence, engagement with customers, and online reviews will all influence someone’s attitude towards your company. Social media funnels traffic to your website. Anyone can recognize the importance of having a quality website in this day and age. But what’s the point of having a great website if no one is visiting it? To capitalize on a well-built website, you need a lot of visitors to your site. Social media is an ideal place to post updates, news, and great content to highlight the very best of your business. Regardless of the amount of traffic you currently receive, promoting your business on social media is only going to increase these numbers. Social media marketing is one of the most cost-effective ways to... 
by PGN Agency | Apr 25, 2017 | Advertising, Digital Marketing, Marketing, SEO, Technology |
“Everything changes and nothing stands still.” – Heraclitus, Ancient Greek Philosopher If there’s one thing to be said about digital marketing, it’s that the rules are always changing. As the internet morphs and changes, SEO marketers have to adopt new SEO strategies and techniques to stay ahead. 2017 is proving to be no different. If you’re looking to hone your SEO strategy and rank higher than ever this year, then check out some of our best practices for 2017: Consider mobile optimization first. Mobile internet usage has been on the rise for years, but for the first time ever, mobile usage passed desktop usage worldwide. If you’re on top of your SEO, you already were optimizing for mobile, but now it’s best to prioritize mobile. This is even more important now that Google uses the mobile version of a site as its primary index. Emphasize local optimization. With the increasing use of mobile, it’s also becoming more important that you emphasize local optimization. Include city names in titles and meta tags, list your business on directories like Yelp and Citysearch, and claim your business on Google My Business. Lastly, try to get people to leave a review of your business. Whether someone leaves a good review or bad review, post a comment — it shows you care and listen to what people are saying. Keep voice search in mind. Voice search rates are skyrocketing. Think about how people speak and use long-tail keywords that sound like natural questions. Type the start of questions in Google and see what the autofill suggests…try “Why is [ subject]” or “What does [subject]”... 
by PGN Agency | Apr 20, 2017 | Advertising, Marketing, Photography |
Believe it or not, humans now have shorter attention spans than goldfish. Smartphones and the internet are always offering another distraction, whether it’s an amusing video or an interesting article. For online marketers, this is yet another obstacle to reaching your audience. This statistic emphasizes the importance of the first impressions on the internet — if someone is only going to spend eight seconds on your website before deciding to click away or read further, how do you make the most of that time? The visuals of your website will be the very first thing visitors notice. There’s no denying that copy is powerful. Once someone has decided to stay on your website, they’ll learn more about your business from your taglines, sales copy, and informational content than any pictures. But when someone first lands on your site, their eyes will gravitate towards any pictures first. Think of your website as a salesman or ambassador for your business. If your website was a person, the sales copy might be the things they say. But before they even open their mouth, anyone meeting them will form an impression based on their appearance — what they’re wearing, how they’re groomed, etc. Having professional, beautiful photography for your website is like wearing a nice suit, having a great haircut, and being impeccably groomed. Great photography lets people know you mean business and that your organization is truly professional. “Can’t I just do it myself, or pull some stock photos off the internet?” Not all photography is created equal, which is why it’s essential that you use a professional photographer. Stock photos will...