Creating a Successful Email Marketing Campaign

Creating a Successful Email Marketing Campaign

As a business owner, the most important asset that you have is your email lists. With this, you can create a successful email marketing campaign. There are two lists that you should populate. The first list is the one containing your current and previous customers. The second list is those people who have signed up to receive information from you. These two lists are not mutually exclusive. As a result, some consideration must be given to duplication of names. Let’s take a look at how this plays into your email marketing campaign. Why are Email Lists Important So, why are these lists so important? There are two reasons. The first reason is that you already have their email address and the second is that they must have liked you enough to allow you access to their inbox. You don’t have to beg for their attention on social media hoping that they will “click” on your landing page and provide their email address. You already have it. It is well known how difficult it can be to get new people on your email list. It requires many impressions before you even get one “click”. Those people that give you their email address are even smaller in number. The fact that they liked you enough to give you their email address is a positive sign. As a result, you must take advantage of those addresses you have with your email marketing campaign. What is Email Marketing Email marketing is a direct marketing strategy. You are sending information directly to their inbox. Considering this information, what are the most important aspects of...
Three Most Important Elements in a New Blog

Three Most Important Elements in a New Blog

When starting a new blog, it can be difficult to know which elements are the most important. For many, it’s intimidating to try and determine what things are a must and what items you can implement as you become more skilled at blogging. The elements of a blog range from voice to SEO, hyperlinks to CTA, and which buttons to use. You might be surprised to discover which elements of a blog are the most important when marketing your new product, service, or information. It is overwhelming and intimidating to think that you need to incorporate all items in your first post to market yourself successfully. People only spend 10-20 seconds on a website before clicking back to search for another post. So, what can you do to get your blog noticed and the most time spent on your blog as possible? While all the above aspects of a blog are important, it is best to focus on the three most important elements of a blog when starting out. Then, as you become skilled, you can add additional elements to your future blog posts. Let’s take a look at the three most important elements of your new blog. A Compelling Headline If your headline does not grab attention, then your potential audience will not click on the link to learn more. Grabbing the attention of consumers is hard. Items that will help in grabbing attention include uniqueness, problem solving, specifics, and implications of urgency. Unique content takes a specific spin on content that is already available to your customers. When it comes to problem-solving, think of a specific problem...
Five Tips for Video Marketing Content

Five Tips for Video Marketing Content

Video marketing is on the rise. As popular websites like YouTube and Facebook increase opportunities for advertisers, it’s more important than ever to refine and develop your video content strategies. Here are five tips for making better video marketing content. Create a Distinct Style Make sure your videos reflect the unique elements that make your business special. Additionally, your video marketing content should always visually pair with the atmosphere and tone of your website, which also includes your written content. Likewise, you want to sync with your brick and mortar locations as well. For this reason, you need to create a specific look. For example, if you feature clean, professional layouts, then opt for white backdrops, shadow-less lighting, and lots of direct eye contact with the audience. It’s a very basic look, but it emphasizes your business’s style and professionalism. Build a Story Always leave watchers wanting more. Therefore, when using DIY tutorials to draw in your audience, you want to discuss how the project works with past creations. Moreover, set up the next installment by addressing the problem it will fix, or point out the leftover supplies you might use in a follow-up video. No matter what kind of content your videos feature, make sure they’re clearly connected. Thankfully, you don’t necessarily need a traditional plot to build a narrative. Balance Video Marketing with Useable Content Ultimately, your video content should lead to conversions. That doesn’t mean every video needs to bring a fresh wave of website traffic, though. Take time to sink the hook in deep. Make sure the videos have value to the watcher. It may...
Six Reasons You Need to Verify Your Business Listings Right Now

Six Reasons You Need to Verify Your Business Listings Right Now

Really, how important is verifying your business listings? You might be surprised to learn that verification is crucial to your business. To perform well in any online marketing strategy, you need to prove that you’re a true representative of your business. Failing to do so leaves room for lost opportunities and smear campaigns. Correcting Misinformation Modern consumers are far more likely to look online for information about an interesting business than they are in a phone book. If your information online isn’t accurate, then you’re inviting disaster. In the age of speed and convenience, a potential customer who is embarrassed by calling an old, inaccurate number isn’t likely to try another. Instead, they simply take their business elsewhere. By verifying your business listings, you take advantage of the opportunity to fix such errors. Creating a Reliable Image for Customers As an online business, you want to control the information that people see. However, when you neglect to verify your business listings, you lose that control. If you want to create a smooth, multichannel selling experience, you need to make your listings somewhat uniform. Differences confuse users. Of course, an officially verified business account also helps you appear far more professional. It isn’t as always visible as the check marks next to business names on official Twitter accounts, but it’s the same principle. Preventing Fraud or Sabotage Obviously, corporate sabotage isn’t common for small businesses. However, an angry ex-employee or even personal connection could cause serious damage to your online reputation in a short amount of time. When you verify business listings, you gain access to additional features. These features...
PGN Agency on What Social Media Does for Your Business

PGN Agency on What Social Media Does for Your Business

There are many ways to reach your target audience online, but one of the cheapest and most effective is social media. This relatively new marketing tool offers your business a number of key advantages. These become more and more important as customers turn to online sources for shopping, commissions, and even partnering opportunities. Benefits for businesses include organic advertising, customer participation, and ease of access. Organic Advertising There’s nothing better than a marketing strategy that allows your customers to do more of the work for you. Although you’re still responsible for the content, the greatest advantage of social media is organic advertising. You can pay for social media advertising, but it’s always the most effective when the customers get involved. By sharing, commenting on, or tagging friends in your posts, your audience brings new viewers to your content. This is, at its heart, a free advertising venue. Of course, that means it’s more important than ever to design your content and strategy carefully with a highly experienced partner, like PGN Agency. After all, the success of a social media campaign depends almost entirely on what you upload. Customer Participation Customers want to engage with you. They want to share opinions, find special deals, and get the first scoop on trendy new products. Thankfully, social media allows your business to meet all of these demands through one or two simple accounts. Your business also has a character that customers want to interact with. Many businesses post pictures of their employees – posed or otherwise – goofing around during a slow period in the shop, preparing for a sale, or doing...
Video Content vs. Photo Content: Which Is Better for You

Video Content vs. Photo Content: Which Is Better for You

Visual content is critical to online marketing, and a savvy business strategy needs to employ various forms of media. More media isn’t always better, however. When you’re deciding what kind of content to include in a post, an ad, or campaign, make sure you consider how that content will function. Photos and videos have very different benefits. Advantages of Photo Content Photos grab attention and load quickly. They’re an essential addition to written content and enhance the user experience. They may not be as dynamic as videos, but they are far more practical, not to mention easier to find or create. After all, there isn’t nearly as much free video content online as there are public domain photos. A generic video gets boring much faster than a generic photo. A photo also allows you to leave the emphasis on written information. This is important for press releases or informative posts. DIY posts are a great example of posts that benefit from pictures over videos. Complex projects take a lot of time, and users will want to keep instructions close at hand. Video instructions almost always move too quickly for users to follow without frequent pausing. If your audience needs to hear a detail about a previous step, they have to stop and rewind the video. This is an extra layer of frustration they simply do not need. Written instructions, on the other hand, stay in place and offer all the information a user needs without constant pausing and rewinding. Adding photos to demonstrate each step is a helpful way to incorporate visual content without making the process more difficult....