4 SEO Strategies to Adopt in 2017

4 SEO Strategies to Adopt in 2017

“Everything changes and nothing stands still.” – Heraclitus, Ancient Greek Philosopher If there’s one thing to be said about digital marketing, it’s that the rules are always changing. As the internet morphs and changes, SEO marketers have to adopt new strategies and techniques to stay ahead. 2017 is proving to be no different. If you’re looking to hone your SEO strategy and rank higher than ever this year, then check out some of our best practices for 2017: Consider mobile optimization first. Mobile internet usage has been on the rise for years, but for the first time ever, mobile usage passed desktop usage worldwide. If you’re on top of your SEO, you already were optimizing for mobile, but now it’s best to prioritize mobile. This is even more important now that Google uses the mobile version of a site as its primary index. Emphasize local optimization. With the increasing use of mobile, it’s also becoming more important that you emphasize local optimization. Include city names in titles and meta tags, list your business on directories like Yelp and Citysearch, and claim your business on Google My Business. Lastly, try to get people to leave a review of your business. Whether someone leaves a good review or bad review, post a comment — it shows you care and listen to what people are saying. Keep voice search in mind. Voice search rates are skyrocketing. Think about how people speak and use long-tail keywords that sound like natural questions. Type the start of questions in Google and see what the autofill suggests…try “Why is [ subject]” or “What does [subject]” and...
Why Do I Need SEO for my Website?

Why Do I Need SEO for my Website?

Any marketer can tell you about the value of SEO, emphasizing why your website needs it and what it can do for your growth. Still, there will always be skeptics. If you’re not a digital marketing expert, it’s natural to be wary. If you’re not sold on SEO services, it’s worth doing some research. By educating yourself further on the subject, you’ll have a better understanding of how SEO offers unique opportunities for growth. We wrote this blog as a primer on the subject. For starters, SEO improves the user experience of your site. One of the largest ranking factors for Google is ease of use. As such, SEO experts will improve the user experience of your site by making it mobile-responsive, slashing loading times, and incorporating quality content. All these factors transfer into visitors spending longer amounts of time on your site and reducing the bounce rate, which Google interprets as a solid user experience. In short, optimizing your site for Google means optimizing your site for users. SEO is your path to local business. Every day, there are hundreds or thousands of people in your area searching for products and services. Whether they’re looking for coffee, pizza, or movie showtimes, they’re going to Google to find local businesses. Google reports that “50% of consumers who conducted a local search on their smartphone visited a store within a day.” If you’re looking to gain more business from your community, you’ll be hard-pressed to find a better option than optimizing your site for search engines. Organic search still beats paid search. Numerous studies have pointed to the fact that...
How to Drive Traffic to Your New Website

How to Drive Traffic to Your New Website

Getting a new website for your business is exciting, and can feel like getting a fresh coat of paint on a storefront. It feels great! You have a beautiful new look to your online presence, and you can’t wait to show it off to your audience. However, many business owners soon find themselves with a frustrating problem– the new website is not getting the traffic that you expect; maybe even less traffic than the old website. After putting hard work and money into a new site, this is the last thing a business owner wants to see. This situation is actually relatively normal. New websites are known to rank significantly lower in organic SEO– they’re new and not as well-established within search engine’s rankings. It takes time, usually months, to establish a new website within the network of search engines. Thankfully, there are things businesses can do to drive new traffic to website to alleviate this problem. ● Crank out some original content. Content marketing is more effective than ever before, since internet users can skip past ads and seek out content that they want to read. Take advantage of this and start producing informative, educational or entertaining content with your brand. Think blog posts, or videos. Content syndication is valuable for this as well. Reach out to content-based sites and see if they’d be interested in guest posts– many sites are looking for extra content. This will not only drive more traffic to your site, but also boost your SEO profile with link-building. ● Consider paid-advertising. Google Adwords is a great place to start with this, and can...
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