Integrating Your Social Media Presence

Integrating Your Social Media Presence

When you have a business and a social media presence, it only makes sense to meld the two together. This is a challenging feat for some people, as they may not know where to begin or how to have everything on the same page. Integrating your social media presence may be a confusing thing to do at first, but after reading this article you will be a pro. Be Creative Part of the problem creators and business owners face is they only post links to get traffic to their businesses. Instead, spend time creating interesting content that will draw more people in. Using your social media presence to gain revenue is a way of marketing. For regular marketing, you wouldn’t just say “Buy this, please. Thanks,” would you? The answer is no. You would spend time and money to catch the customers attention. When it comes to social media, you must do the same. Being creative could mean interesting graphics, thought provoking statistics, or even just an inside look at your company. Promote Your Social Media The people who follow you on Twitter will not be the same people who follow you on Facebook or Instagram, but they can be. If you don’t promote your other platforms, then people won’t know they exist. Occasionally promoting your Twitter handle on Facebook or sharing an image from your Instagram on Snapchat will greatly enhance the chance for you to gain more followers. And on every social media platform, you have a link to articles, pictures, or other media from your business’s website. This marketing strategy is a gold mine since it’s...
Marketing for Different Social Media Platforms

Marketing for Different Social Media Platforms

In any business, marketing is the bread and butter of gaining profit. It brings in people who otherwise wouldn’t have organically found your product. Learning how to incorporate marketing into social media is difficult if you don’t know what you’re doing. Marketing for different social media platforms is taxing, especially when you’re not sure how to do it properly. To learn how to incorporate marketing across different social media platforms, keep reading. Facebook Facebook currently has 2 billion users and counting. This is a huge opportunity for your business to gain some serious revenue. Create a Facebook business page so people can know all about your company. Set your company logo as your profile picture, and set a cover photo so that they both flow well together. Remember, this is not just so people see you, you want people to purchase your products. If your page doesn’t look professional, viewers will not want to become customers as they will feel like you do not care about the business. Create fun, engaging posts and videos, then respond to customer comments so they feel included. Also, use Facebook Insights to analyze your page’s performance. Business News Daily offers great insight into marketing with Facebook, as well as other top platforms. Twitter Twitter has over 313 million active users and a lot of them are from a younger demographic, making it a great marketing tool. Again, it is important to have a professional feel to your Twitter handle and pictures. Pay attention to trending hashtags so your business can stay relevant in the social media world. You do not want to look as if...
Why You Should Strategize Your Social Media Presence

Why You Should Strategize Your Social Media Presence

In this day and age, with the rise of Social Media, more and more companies are looking to be more strategic with this part of the Internet. If you strategically use Social Media in the correct ways, it can be a boon to both your marketing and advertising efforts. Social Media does not pay off for every business so it’s important to be strategic with how you use this tool in order to be successful. There is a lot of research out there about using the presence of Social Media in order to benefit one’s company. Moreover, it’s well-known that there are a few strategic ways that it can be utilized in order to boost your business’s profits and online notoriety. Choosing Your Social Media Platform When it comes to Social Media, there are quite a few mainstream options out there that you may want your business advertising on. You want to carefully consider each before making any commitments. Each one of these websites has their own positives and negatives when it comes to their overall utility. Let’s start with Facebook as the biggest social network. This Social Media website is the biggest in the world with over two billion users worldwide. It’s no secret that businesses use Facebook because of its large user base. It also uses SEO to target a certain audience. LinkedIn is the largest, professionally focused Social Media website. It works by helping your business create new connections, generate new leads for advertising, and build your brand to a large audience. Twitter, another major Social Media website is a great place to advertise your products...
Why Social Media Marketing Is Important to Businesses

Why Social Media Marketing Is Important to Businesses

No one can deny the profound influence social media has had on our way of life. From the 2016 election to personal relationships, it has dramatically changed the way we think and interact with the world around us. This influence extends to marketing, but some business owners remain unconvinced that social media marketing is relevant to them. Some believe that social media marketing is no longer important, while others don’t think it’s the place for professional marketing. In this blog post, we’re going to discuss some of the biggest reasons why every business needs social media marketing. Social media is a crucial component of your online reputation. Did you know that 81% of shoppers conduct research online before buying? No matter who you are or what you do, there’s a very high chance people are researching you and your competitors before deciding to buy your product. Your online presence, engagement with customers, and online reviews will all influence someone’s attitude towards your company. Social media funnels traffic to your website. Anyone can recognize the importance of having a quality website in this day and age. But what’s the point of having a great website if no one is visiting it? To capitalize on a well-built website, you need a lot of visitors to your site. Social media is an ideal place to post updates, news, and great content to highlight the very best of your business. Regardless of the amount of traffic you currently receive, promoting your business on social media is only going to increase these numbers. Social media marketing is one of the most cost-effective ways to...
3 Thoughts to Help You Choose the Right Social Media Channels for Your Business

3 Thoughts to Help You Choose the Right Social Media Channels for Your Business

The power of social media marketing is undeniable. Billions of people log in to social media across the globe every day, including thousands or even millions in your community. As such, social media grants businesses of any size a unique opportunity to broadcast a message to a wide audience. There’s only one problem: there are countless other businesses vying for the attention of your audience. Additionally, there’s only so much time in the day. Whether you’re managing your social media yourself or letting the experts at an ad agency do the work, there will always be a limit to the time and energy put into your online presence. With that in mind, it’s vital that you select the right social media platforms for maximum effect. By selecting only one or a handful of social media platforms, you can achieve greater results than trying to spread yourself too thin across many platforms. If you’re having trouble picking the right platforms or don’t know where to start, consider these questions: What am I trying to achieve with social media? Before starting any social media marketing campaigns, you should clearly define your goals. This includes determining how to measure your success. These can always change and evolve as time passes, but a goal for the present will help guide your efforts. Additionally, certain social media platforms are best for different goals. If you’re trying to engage with other businesses and build a professional reputation, LinkedIn may be a good option. If you’re trying to establish brand awareness and position yourself as a hip company, Tumblr or Instagram might be better choices. What...
How to Inspire Brand Loyalty at Your Restaurant

How to Inspire Brand Loyalty at Your Restaurant

Stop and think about a few restaurants in a similar niche, say, Burger King and McDonald’s, or Chipotle and Pancheros. Now ask a room full of people which of these is their favorite, and you’ll likely start a very heated debate over favorite foods! You might not think of McDonald’s as the type of brand to inspire loyalty, but you can find plenty of customers who swear by their fries. Similarly, Chipotle adherents will insist upon the superiority of their burrito bowls over Pancheros or Qdoba. For the savvy restaurant owner, this begs an important question: how can I inspire that kind of loyalty in my customers? We’re here to take a look at some simple steps restaurants can take to build brand loyalty and turn guests into regulars. Encourage feedback. Don’t just ask for feedback — ask for feedback with a promise for free food if they complete a short survey. Make the process as easy and quick as possible to encourage participation. In doing so, you can learn about things that your customers would like to see changed or what can be done better at your restaurant. Use customer reward or membership programs. If you’re a bar or sell alcohol, you can sell mugs that customers can use at your location for cheaper drinks. Alternatively, you could establish a membership program that gives customers access to special events or deals. Maybe Thursdays are half-off appetizers for members, or they can get a free drink with any meal on Fridays. Use social media to build brand visibility outside of your establishment. Unfortunately, even your biggest fans can’t be...
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