How To Determine the ROI of Your Social Media Marketing

How To Determine the ROI of Your Social Media Marketing

Did you actually know that social media marketing is one of the best digital marketing methods in the world today? Or, are you having a different opinion? Well, the truth is that social media marketing is an exercise that’s absolutely worth investing in. As an online marketing strategy, it can generate huge sums of revenue if you play your cards right. For example, you need a well-written set of goals and a feasible business plan if you want to achieve some significant success. Because of the failure to calculate Return on Investment, many investors have always perceived social media marketing really negatively. Some believe it’s a total waste of time and resources while others think that it’s the worst thing they ever tried. In this piece, we’ve explained simple steps you can follow to determine the RoI of your Social Media marketing efforts. But before we may jump in, what really is social media marketing? It’s a type of online Digital marketing that maximizes the use of popular social media platforms such as Facebook, Twitter, Instagram, and LinkedIn to get in touch with clients. How to Calculate RoI of Social Media Marketing Activities A STEP-BY-STEP GUIDE 1. Setting the Goals you Want to Achieve Remember, you can’t know whether you’re making any gains if you don’t decide on where you would like to be at the end. There are two types of goals that you may want to achieve. The first one could be to increase your brand awareness while the other one is to increase sales. Depending on the current status of your business, you may realize that...
How to Build Your Social Media Marketing Strategy

How to Build Your Social Media Marketing Strategy

Social media marketing is among the essential tools for any business nowadays. That is because according to the research, the studies indicate that most of the well-developed enterprises make better use of social media marketing. Therefore social media marketing involves the use of various social media platforms to build more awareness about your business services or product. Through social media, many people will be able to know more about your business. Social media can bring several benefits to your business. Some of the benefits of social media marketing include; to increase the number of sales, creating more traffic to your business website, which leads to better web ranking, enhances business growth, and many more. Therefore there is a need for business, whether small or big, to use this tool for marketing. In this article, we are going to discuss various ways on how to build the right social media marketing strategies for one to enjoy positive impacts on the business. Some of the ways on how to build your social media marketing strategy include: 1. Set the goals When you want to build a social media marketing strategy, it is essential to start by setting social media goals. Those will be the goals that you will need to achieve using social media marketing. Different level businesses set various social media goals depending on what they want to make. One of the most important thing about setting the goals is because the goals will help to guide you to stick on the essential ideas and plans that can help you achieve them quickly. Ensure that the goals are SMART. SMART...
Making Facebook Pay Off With Facebook Messenger

Making Facebook Pay Off With Facebook Messenger

For a lot of business owners, Facebook seemed like a dream come true: A “free,” always-on, always-accessible marketing channel that could let them connect directly with customers. What wasn’t to love? Why not set up a business page, relentlessly share every possible bit of hype you could dream up, and watch the money roll in? Surprise, surprise: It doesn’t exactly work that way. Facebook audiences, like customers everywhere, expect something in return for their attention and consideration, engagement and value – two things that many businesses never took into consideration, judging by their nearly-abandoned pages. Unlike hype, engagement and value are relatively hard work, requiring thought, attention, and active involvement. For companies that want to make Facebook work, it becomes a question of how to engage cost-effectively, and how to deliver value visitors actually want in a way they’ll actually use. One surprising answer: Facebook Messenger. What can Facebook Messenger do for me? Messenger isn’t the first tool most marketers think of; by appearances, it lends itself to time-intensive, one-on-one communications that wouldn’t appear to provide an immediate return. Appearances are deceiving: used properly, there’s a lot more to Messenger than that. We think it’s a good idea to think of Messenger not as a chat tool, but as a targeted value delivery mechanism – a means of getting the customer something they want at the place and time that they most want it. By itself, it’s a powerful way to reach out to customers in a personalized way. Coupled with automation capabilities, it can become a powerhouse. What happens when a customer receives a personalized offer or invitation via...
Five Keys to Smarter Social

Five Keys to Smarter Social

Nobody likes creepy guy at the bar who suddenly decides he wants to be their pal. He’s intrusive. He’s insensitive. He doesn’t know you. He clearly wants something, he’s relentless, and he won’t take no for an answer.  You pay your tab and you’re out. Pro tip: Don’t be that guy. Definitely not at the bar. And not on Facebook, either. Here’s a harsh reality: Every single business on Facebook (or Twitter, Instagram, or other network of choice) is that guy, at least to begin with. The uninvited guest who eats all the hors d’oeuvres; the jerk who plays “Free Bird” over and over on the jukebox. The moment you show up in someone’s newsfeed, that’s you. You’ve crashed the party. You’ve just marched uninvited into somebody’s social circle. You’ve just interrupted the procession of pop songs and vacation pics and cute cats. Not cool. If you were expecting a warm, eager welcome, you’re going to be very disappointed. As an interloper, you are guilty of being “that guy” until you prove yourself innocent. If you want to make friends here, you’ve got to know some rules – and put something on the table first. In a nutshell, it comes down to this: the welcome members of any group – a party, a club, a board of directors – are those who contribute positively to it; those who don’t are quickly shunted aside. Your job is to understand what’s wanted and needed, and then to provide it. Go Where You’re Wanted. This comes down to being in the right place at the right time with the right message, a...
How Much Social Media is Too Much

How Much Social Media is Too Much

Do you know how much social media is too much? As more businesses branch out into digital and online marketing, this question must be answered. The results are beneficial for both marketing and brand recognition purposes. The general belief is that the more social media you use, the more brand recognition you get. Throughout the years, this belief continues to be true. Research indicates that a majority of people make purchases based on content seen on social networking platforms. Can There Be Too Much Social Media It seems impossible that there could really be such a thing as too much social media. However, if your company does not have the resources available to focus on all social platforms, focuses on the wrong one, or you spread yourself too thin, you’re wasting your marketing dollars. In this way, excessive social media is possible. Focusing on The Wrong Social Media Format If you have a limited budget or only a handful of employees, then you need to find the right social media account for your services If you are focusing on YouTube and your target audience is Baby Boomers, you’re wasting valuable marketing dollars on the wrong social media format. Your business would be better served focusing on Facebook or Pinterest if your target audience is Baby Boomers. Of the top social media outlets that Baby Boomers use, YouTube does not show up. However, if you are targeting grade school or teenage boys, then YouTube would be a preferred method of engagement. Targeting the wrong audience can make the best product tank. Verify which social media platforms your target audience uses before...
Integrating Your Social Media Presence

Integrating Your Social Media Presence

When you have a business and a social media presence, it only makes sense to meld the two together. This is a challenging feat for some people, as they may not know where to begin or how to have everything on the same page. Integrating your social media presence may be a confusing thing to do at first, but after reading this article you will be a pro. Be Creative Part of the problem creators and business owners face is they only post links to get traffic to their businesses. Instead, spend time creating interesting content that will draw more people in. Using your social media presence to gain revenue is a way of marketing. For regular marketing, you wouldn’t just say “Buy this, please. Thanks,” would you? The answer is no. You would spend time and money to catch the customers attention. When it comes to social media, you must do the same. Being creative could mean interesting graphics, thought provoking statistics, or even just an inside look at your company. Promote Your Social Media The people who follow you on Twitter will not be the same people who follow you on Facebook or Instagram, but they can be. If you don’t promote your other platforms, then people won’t know they exist. Occasionally promoting your Twitter handle on Facebook or sharing an image from your Instagram on Snapchat will greatly enhance the chance for you to gain more followers. And on every social media platform, you have a link to articles, pictures, or other media from your business’s website. This marketing strategy is a gold mine since it’s...