When you are trying to generate sales, finding the right marketing campaign for your business is important. There are many different types of marketing campaigns that build up your company and your consumer base. In this article, the main focus will be content vs. the sales push in a marketing campaign.
What are Content and Sales Push Marketing?
According to Copy Blogger, content marketing means creating and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers. Usually, this means you are educating potential customers or repeat customers to trust your products or know more about your business. You push content through sources such as social media to gains sales. And according to Small Business, the sales push marketing is a promotional strategy where businesses attempt to take their products to the customers. The term push stems from the idea that marketers are attempting to push their products at consumers. Companies that most people haven’t heard of are the ones who use sales push marketing.
The Expense
There is a major difference in price with these marketing campaigns. With sales push marketing, the price is fairly expensive. It is not designed for small or moderate sized businesses that have a minimal amount of cash flow. That is because you are targeting the general public that has no interest in searching for your product. Companies that use this marketing campaign generate sales by pushing content to consumers through other companies or programs. T.V. advertisements, radio advertisements, or even magazine advertisements are great examples of this.
If you want to find other avenues of marketing, you need to consider this choice. Using content marketing is more cost effective than sales push marketing. Companies using this marketing campaign generate sales by pushing content to consumers through their social medias, blogs, email lists, etc. Most if not all of these avenues are free, so if you are on a tight budget this is your go to option.
The Awareness
Most companies choose their marketing campaign based on how many people know about them. Usually, the sales push marketing campaign is for companies that need to push their products to increase sales. They create content that says “hey I’m here, buy me!” Think of Superbowl ads. They know millions of people are watching that know nothing about them. So they make an interesting advertisement that gets people talking. Content marketing is more informational. This strategy is geared more towards the people who already have a following. However, there have been many success stories over the last few years of people becoming known and generating major sales from doing content marketing only. Social media has created this opportunity for companies as long as they have a decent product.