As a business owner, the most important asset that you have is your email lists. With this, you can create a successful email marketing campaign. There are two lists that you should populate. The first list is the one containing your current and previous customers. The second list is those people who have signed up to receive information from you. These two lists are not mutually exclusive. As a result, some consideration must be given to duplication of names. Let’s take a look at how this plays into your email marketing campaign.

Why are Email Lists Important

So, why are these lists so important? There are two reasons. The first reason is that you already have their email address and the second is that they must have liked you enough to allow you access to their inbox. You don’t have to beg for their attention on social media hoping that they will “click” on your landing page and provide their email address. You already have it.
It is well known how difficult it can be to get new people on your email list. It requires many impressions before you even get one “click”. Those people that give you their email address are even smaller in number. The fact that they liked you enough to give you their email address is a positive sign. As a result, you must take advantage of those addresses you have with your email marketing campaign.

What is Email Marketing

Email marketing is a direct marketing strategy. You are sending information directly to their inbox. Considering this information, what are the most important aspects of creating a successful email marketing campaign to this captive audience?

Mobile Friendly

Your email marketing campaign needs to be mobile friendly. The percentage of people around the world using mobile devices are getting larger by the year. People like the ease of using their phones or tablets over getting out and logging into their laptops or desktop computers. As a result, you need to make sure that your marketing emails can be easily read on a mobile device.


Remember those two lists? Those people who have bought from you and those who were interested enough in you to give you access to their inbox? You need to start with separating those who have previously purchased from those who have not. In addition, your email marketing strategy should be different based on what people have previously purchased from you. Now, is the time to get previous buyers to buy again. Possibly upsell to a higher priced item. In addition to separating the purchasers from the non-purchasers, you can also segment your lists based on gender, age, “looked at”, “clicked on”, location, etc. Consider your services and products and tailor your marketing to individual groups of people.

Persuasive Copy

Now, we’re going to take those segmented groups and write persuasive emails to get them to act. Even though they are groups of people, your copy needs to speak directly to “one” individual. If you’ve separated your groups good enough, each person on the list will feel like you are talking directly to them. In addition, your copy needs to instill the fear of immediacy. If the person doesn’t purchase, “now”, they miss out. People also seek out “new” items. People thrive on being the first to get something hot off the shelves. Focus on that when writing copy.


Lastly, people are visual. When designing email marketing campaigns, consider the images that you are using. Test out different images to see which one gets the most success. If you doubt the importance of images, consider Pinterest for a moment. It is obvious that quality images will help you sell your products.

Contact PGN Agency Now

In conclusion, if you are seeking help with email marketing, contact PGN Agency now for help. They will be ready with expert advice to guide you through the process and help you get the most out of your email marketing campaign. PGN Agency is an experienced industry leader. To get started taking advantage of your email list, call (248) 414-6860.