The internet is a constantly expanding web of millions of websites. With so many websites available, it can be hard to get yours to stand out amongst the crowd. Design is one way to make your website stick more than the others. Here are some ways how design affects the stickiness of your website.


People are more likely to stay on a website that is aesthetically pleasing. It is important that your website not only has the right content but that it also looks good. People are more likely to click off of websites that don’t look right. Even if your website provides the right content for search results, you can still lose web traffic if it is not presented the right way. When designing your website, keep in mind the aesthetics.

Easy to Use

Even though you want your website design looking nice and fresh, you also want it to be easy to use. In this fast-paced society, people don’t have time to sit around trying to figure out how to maneuver a hard to use website. They will most likely click off and find another website that is easier to use and understand. Make sure that people can easily maneuver your website to find what they are looking for. This will help keep web traffic high and bring back customers.


In order to gain website traffic, your site has to look inviting. When someone clicks on your website, it’s like they are walking through the front door. What they see on the other side of that door determines whether or not they stay. Make sure that when someone enters your website that it looks and feels inviting. This will make people want to stay and continue to use your site instead of running the other way.

Design is key when it comes to having a successful website. When designing your website, make sure that it is aesthetically pleasing, easy to use, and inviting. However, achieving the right design for your website can be difficult to do on your own. When trying to create the best design for your website, it’s often a good idea to turn to professionals. PGN Agency is experienced in designing websites tailored for success. We know how to design websites to gain the most web traffic for your company. If you want to create a website that sticks with people, contact PGN Agency at 248-414-6860.