Whether people like it or not, eCommerce is taking over the business world. Nearly half of worldwide internet users purchase products or goods online via desktop, mobile, tablet or other online devices. This fact has business owners buzzing with the eCommerce bug. There are thousands of eCommerce websites that people visit every day, which generates a lot of profit for these companies. You are most likely an eCommerce business owner. But, do you know everything you need to know to succeed? What you don’t know about eCommerce will surprise you.
You Need a Content Marketing Strategy
Customers have thousands of options when purchasing through eCommerce websites. That’s why it’s essential for your business to have a content marketing strategy. Today, a majority of consumers hold a favorable opinion about a company after reading custom content. Moreover, content marketing generates approximately three times as many leads than traditional marketing and costs significantly less. As a result, creating an eCommerce content marketing strategy increases revenue for your business while costing a substantial amount less.
You Need a Multi-Channel Approach
Successful e-commerce marketing usually includes a multi-channel approach and is integrated with, and supported by, a supply chain management system. Typically, most shoppers research their product online before purchasing from any business. This is why everyone pushes SEO (Search Engine Optimization). When a potential customer searches for a product on Google, your content about your eCommerce business will appear first. This creates saturation for your company and more leads for customers.
Have Great Customer Service and Policies
Apparently, gaining new customers is costlier than retaining existing ones. When running an eCommerce business, your customers are everything. As a result, you need excellent customer service to answer questions even on social media, in addition to helping with any problems they have. Also, consider creating customer appreciation days and reward systems that help establish customer loyalty. Along with that, you need simplified return policies that most of your customers can understand. An inconvenient return policy deters most shoppers from making a purchase. Just like a happy wife means a happy life, a happy customer means a happy company.
You Need to be Present on Social Media
Good news travels fast; this is especially true on social media. Most consumers who have had an excellent social media service experience with a brand is likely to recommend it to others. In 2015 Facebook influenced the online and offline purchases of more than half of their consumers. These statistics speak volumes, especially for your eCommerce business. Presenting a social media presence that is fun and has fantastic customer service will provide you with double the revenue without social media.
What you don’t know about eCommerce can hurt you. After this article though, you are well versed in eCommerce business. Remember to have a content marketing strategy, a multi-channel approach, excellent customer service and policies, and be very present on social media. PGN Agency is the leader in business marketing, and we know SEO like the back of our hand. For personalized help, call (248) 414-6860.