Video marketing is on the rise. As popular websites like YouTube and Facebook increase opportunities for advertisers, it’s more important than ever to refine and develop your video content strategies. Here are five tips for making better video marketing content.
Create a Distinct Style
Make sure your videos reflect the unique elements that make your business special. Additionally, your video marketing content should always visually pair with the atmosphere and tone of your website, which also includes your written content. Likewise, you want to sync with your brick and mortar locations as well. For this reason, you need to create a specific look. For example, if you feature clean, professional layouts, then opt for white backdrops, shadow-less lighting, and lots of direct eye contact with the audience. It’s a very basic look, but it emphasizes your business’s style and professionalism.
Build a Story
Always leave watchers wanting more. Therefore, when using DIY tutorials to draw in your audience, you want to discuss how the project works with past creations. Moreover, set up the next installment by addressing the problem it will fix, or point out the leftover supplies you might use in a follow-up video. No matter what kind of content your videos feature, make sure they’re clearly connected. Thankfully, you don’t necessarily need a traditional plot to build a narrative.
Balance Video Marketing with Useable Content
Ultimately, your video content should lead to conversions. That doesn’t mean every video needs to bring a fresh wave of website traffic, though. Take time to sink the hook in deep. Make sure the videos have value to the watcher. It may be entertainment value, or it may be practical. Either way, make the content the star and use marketing to support it. Additionally, your business name may appear in the background, or presenters may use merchandise as part of the primary content. Get creative and remember to stay focused on keeping the audience’s attention.
Low Budget Doesn’t Have to Mean Low Quality
Get creative with your video marketing content. Focus the bulk of your budget on quality equipment and editing services. Interestingly, unprofessional production standards turn off more viewers than you’d expect. There are plenty of ways to draw and keep attention without creating an elaborate production. Done well, a video with a single presenter speaking directly to the audience through the camera can be hugely successful. Just pay attention to detail, keep your content focused, and offer information or entertainment your target audience would enjoy.
Add Follow-Through Resources
Using follow-through resources is where the sales pitch comes into play. Don’t just throw the baited hook into the water without tying it to your line. Always feature resources that fit the marketing venue. Online ads need web addresses and links at the very least. If those links lead to products or stories directly connected to the content of the video, all the better. Television ads also need web addresses, but they also need phone numbers and potential directions for local marketing campaigns.