Game Plan

At this point in the game, it’s a foregone conclusion that every business should have a website. Most business’s have one, but are they getting the most out of their website. Last year, there were 672,985,183 websites in the world and almost 3 billion users compared to in 2003, where there were only 40,912,332 websites and three quarters of a billion users. When broken down, the users per website ratio has dropped from 19 to just 4 over the last 10 years.

A website by itself is not enough, there’s a lot of fish in THIS pond. Slapping up a website with your name on it will do little to sell your products, services and grow your business, no matter what industry you are in. Your website and business’s success relies on a well thought out plan.

  • Pre-plan: Identify your target audience, research and know your direct competitors, establish and set tangible goals for your website and business. Make sure that you will have a way to track your goals as part of its construction.. This will allow you to change course, re-tool and try different things in order to achieve them.
  • Execute: Build your website using the latest tools and technology. Develop the website with mobile and tablet users as the primary focus, not the secondary. User experience is everything, so make sure people can find what they are looking for even if they don’t know what they are looking for when they arrive.
  • Follow up: A website is not like Ronco’s® rotisserie oven where you “set it and forget it”. Part of your initial plan should revolve around the maintenance of your website and its content. Search engines look for what’s current. Be prepared to work, the great websites never stop working at it. Another, part of the pre-plan should have taken into account how to drive traffic to the site as part of the conversion process.

Truth be told, the process goes much deeper, I wanted to highlight some of the considerations involved when creating a website. It pays to have a plan and PGN Agency can guide you along the way.