SEO (search-engine optimization) is one of the most hotly discussed topics in digital marketing. This is with good reason: With each passing year, more and more people are finding products and services through search engines like Google. Through SEO, businesses are able to ensure that the maximum amount of customers find their business when they look for services or products in their area.

While every marketer recognizes the value of SEO, not everyone understands how vital content marketing is to SEO. Many marketers place them in two separate boxes– both useful tools, but not necessarily related. This couldn’t be further from the truth. Top-performing SEO marketers acknowledge that while content marketing and SEO are different ball games, the first is integral to the latter.

What makes content marketing so important to SEO?

To understand why content marketing is so critical to SEO success, you have to know a little bit about how search engines operate (and when we say search engines, we’re primarily referring to Google– other search engines suffice, but Google still leads the pack by far). The brains behind the big search engines want to create the best possible experience for their users. They want their search engines to help users find helpful, useful and quality websites.

Take that one step further and ask yourself what makes for a useful and quality website– you guessed it, content marketing. When people open up a website, they vastly prefer content that is original, engaging and informative over copy from a content mill. SEO may seem complex– and to stay competitive, it is– but when it comes to content marketing, it’s simpler than it seems. People come to websites for helpful and entertaining content, and search engines are built to recognize quality content. For SEO success, you have to generate great content.

Social Media Marketing (SMM), SEO and Content Marketing

The link between SMM and SEO is even easier to spot. Anyone can see that as a business excels at SMM, its SEO improves as well. This just makes content marketing even more important to SEO. Think about your average feeds on Facebook or Twitter– half the posts you see or more will be someone sharing content from another website. The better your content is, the more likely it will be shared far and wide. As such, effective content marketing is also vital for SMM, which is closely tied to SEO.

Without content, you can’t tell a story

Lastly, content lets you tell a story about your brand, your products and your services, which is a component of all effective marketing. Through extensive content marketing, you’re able to effectively communicate your story, who you are, what you care about and what you offer customers that other businesses don’t.


PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!