How to Boost Your Restaurant Brand

Your restaurant offers great food and your employees provide excellent customer service. But what if business isn’t booming like you expected? Or if business is steady, but you know you you’re missing out on customers?

The thing is, your brand is more than what you offer. Your brand is the opinions and associations people believe about your restaurant. And at the end of the day, the strength of your brand will greatly influence the number of people who walk through your door.

For example, Chipotle isn’t just that casual place serving burritos — it’s a restaurant serving “Food with Integrity,” referencing to their naturally raised meat and organic produce. Similarly, Buffalo Wild Wings isn’t just a wings restaurant, it’s the ultimate restaurant to watch sports with your buds.

Odds are you don’t have the size or resource of these giants, but that doesn’t mean you can’t take steps today to boost your brand. Here are some ideas to get you started:

  • Establish and maintain an interactive social media presence. With every year, more and more people are using social media to stay in touch with local businesses. For special events and other news, there’s no better way to reach your audience than through Facebook, Twitter, or another social media platform. Better yet, social media allows you to directly engage with your audience. If someone tweets or posts about your business, don’t be afraid to retweet them or comment back!
  • Take advantage of great food presentation. An attractive plate means better tasting food — no kidding. Improving the presentation of your food, whether through careful decoration or attractive dishes, can make a big difference on a customer’s impression. Better yet, you can post pictures of a beautiful meal to social media to encourage people to stop by. We all eat with our eyes.
  • Take care of loyal customers. Your regulars know how delicious your food is. Reward loyal customers with free dinners or other special programs, and post about it on social media to create some buzz. With any luck, they’ll bring in some friends and build your brand awareness.
  • Commit to your community. People love community-oriented local businesses. Partner with organizations that are trying to better your community, whether it’s schools, non-profits, or a food drive. Additionally, help promote other local businesses with tweets and posts– even competitors. By demonstrating that you care about other businesses, you’re showing a genuine commitment to your community.
    PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!