Getting a new website for your business is exciting, and can feel like getting a fresh coat of paint on a storefront. It feels great! You have a beautiful new look to your online presence, and you can’t wait to show it off to your audience. However, many business owners soon find themselves with a frustrating problem– the new website is not getting the traffic that you expect; maybe even less traffic than the old website. After putting hard work and money into a new site, this is the last thing a business owner wants to see.
This situation is actually relatively normal. New websites are known to rank significantly lower in organic SEO– they’re new and not as well-established within search engine’s rankings. It takes time, usually months, to establish a new website within the network of search engines. Thankfully, there are things businesses can do to drive new traffic to website to alleviate this problem.
● Crank out some original content. Content marketing is more effective than ever before, since internet users can skip past ads and seek out content that they want to read. Take advantage of this and start producing informative, educational or entertaining content with your brand. Think blog posts, or videos.
Content syndication is valuable for this as well. Reach out to content-based sites and see if they’d be interested in guest posts– many sites are looking for extra content. This will not only drive more traffic to your site, but also boost your SEO profile with link-building.
● Consider paid-advertising. Google Adwords is a great place to start with this, and can be the perfect way to kick-start traffic to your website. However, since this is pay-per-click (PPC), it can get expensive quick if your product or service isn’t high margin. Social media advertising is also an efficient way to reach large numbers of people– you can experiment with different networks to figure out which one works best for your business
● Remember that SEO-traffic will take off eventually. Organic SEO won’t result in much traffic in the first few months of your new website. It will, however, eventually play a role in the amount of traffic your website receives. Our best advice is to lay the groundwork for solid SEO in the site at the beginning so that it’s already in place when things take off. Make use of Google Adwords Keyword Planner and do some research on which keywords will pay off for your business. Then, write some longform copy for your site incorporating them without stuffing it. Think of them like bread crumbs. Directory unification.
Are you a business owner with an amazing website, but not enough traffic? At PGN, we’re experts in digital marketing, boasting years of experience. Give us a call today to talk solutions for driving more traffic through to your website.