Instagram creates great marketing opportunities for businesses and works well for many types of businesses, providing a high return on investment.

If you can use images or videos for advertising your business, then you can try to promote your products or services on Instagram. In this case, Instagram has to be a key part of your marketing strategy.

Instagram gives different types of businesses an excellent opportunity to promote their products or services and, most importantly, increase their brands’ social presence.

Why It’s So Important to Grow Instagram Following 

Instagram is a powerful marketing tool that works well for almost any type of business. They make it possible for businesses to accomplish different marketing goals. These include the following:

  • Getting high-quality traffic
  • Increased conversions
  • Reaching your target audience
  • Engaging your target audience
  • Boosting brand awareness

If done right, Instagram will contribute greatly to the success of your business. In order to succeed in Instagram marketing, you need to grow your following and build an engaged target audience on Instagram.     

Ways to Increase Followers on Instagram

In fact, there are many things that you can do to promote your Instagram account and get more followers. Here, we will provide you with the tips that you need to follow to grow your Instagram following quickly.   

Update Your Instagram Account Consistently

The success of your Instagram account promotion depends a lot on the content publishing frequency. There is a direct link between the number of Instagram followers and the frequency of updating your Instagram account with new content.

Obviously, the more frequently you update your Instagram account – the more Instagram followers you will get. It’s incredibly important for businesses to publish new content on Instagram on a regular basis. Ideally, you should publish content on Instagram once per day.

On the other hand, you shouldn’t update your Instagram account very frequently. Don’t spam Instagram! Develop an Instagram content calendar for your business and stick to it.

Initially, you will use content to attract followers to your Instagram account. After that, you will be able to take advantage of the content to remind your Instagram target audience about your business. It would be great to schedule Instagram posts ahead of time.

Publish Content on Your Instagram Account at the Right Time

The efficiency of your Instagram content marketing strategy will increase dramatically if you publish content on your Instagram account at the right time. In this case, more people will be able to see your content and follow you on Instagram. 

The big question is – what is the best time to update your Instagram account? It would be better for you to make experiments and find out when your target audience is the most active on Instagram. Post the content on Instagram at the right time to get the most out of your social media marketing efforts.

Use Any Opportunity to Promote Your Instagram Account

Without a doubt, you’ll get additional followers on Instagram if you promote your social media account on your website, blog or YouTube video channel. It makes a lot of sense to add a link to an Instagram account to the website’s homepage. You can also explain to your viewers how to join you on your Instagram account in videos on YouTube.

Share the Right Type of Content on Instagram

You will be able to get more followers if you share the right type of content on Instagram.

First and foremost, you need to realize what type of content your followers would like to see on Instagram.

It’s a good idea to analyze the content that your major competitors post on Instagram. If a competitor’s content has a lot of likes as well as comments, then you should aim to create a similar type of Instagram content for your business.

Lastly, your job is to share the type of content that works best for your business on Instagram. Such a strategy will allow you to create the content that your target audience on Instagram needs.       

Add Hashtags to Your Posts on Instagram

And of course, you need to add hashtags to your Instagram posts. The reality is, hashtags make it easy for your target audience to find your content on Instagram.

You have to be very selective when it comes to picking hashtags for Instagram posts. There are two factors that you have to take into account when creating Instagram tags. These include:

  1. Popularity of hashtags
  2. Relevancy of hashtags

Find the hashtags which are popular in your industry. Plus, you have to pick the hashtags which are relevant to the content that you publish on Instagram.

Traditionally, hashtags of this type work well and attract high amounts of targeted traffic to Instagram. This social media traffic will be converted into Instagram followers.              

Organize Contests on Instagram

It’s a good idea to organize contests on Instagram. The information about contests quickly spreads on social media sites. So, you’ll be able to get a lot of attention to your Instagram account.

Get Followers from Instagram Accounts of Your Competitors

You can also show your Instagram account to the followers of your competitors. Check the people who followed the Instagram account of your competitors. Next, you have to follow a user, like his/her posts, leave a comment. By doing so, you will be able to attract the attention of competitors’ followers to your Instagram account and get additional followers. It goes without saying that you will find it easy to grow your Instagram following this way.

Tag Your Location on Instagram

Is the content that you are going to publish on Instagram relevant to certain locations? If so, you should connect your Instagram content to these locations. It would be better to use the so-called geo-tags for this purpose.    

Analyze Your Analytics Carefully     

Instagram provides business owners with a set of analytics tools. So, you can use these tools to analyze your Instagram marketing strategy. This type of online tool will allow you to see how Instagram followers interact with your content. You’ll be able to make conclusions and see what type of content provides the best results for your business on Instagram.

Would you like to grow your Instagram following? At PGN Agency, we would be happy to provide cost-effective solutions to any of your Instagram marketing needs. Contact us today to get a free service quote for your business!