In the fast-moving digital landscape of today, it’s crucial for businesses to differentiate themselves. While creating quality content and implementing a solid social media strategy are essential, one of the simplest methods to achieve this is through engagement with your followers. Engaging with your audience is an effortless and, we might add, FREE strategy for business growth. By connecting with your followers on a personal level, you foster trust, loyalty, and brand awareness.
As a small business ourselves at PGN Agency, we recognize how valuable your time is. In this blog, we’ll provide some straightforward and quick methods for enhancing engagement with your followers daily on social media.
What does it mean to humanize a brand?
Humanizing a brand means making it relatable, personable, and authentic. It’s about showing your audience that you’re not just a faceless business – you’re a group of real people who care about your customers. If you’re not sure where to start, take a look at your company’s values and mission statement. Keeping these in mind while crafting your marketing strategy and message will help your true colors shine through.
This content might look like:
- Employee Spotlights
- A day-in-the-life video
- Photos from a company outing
- A live stream video with an employee
If you’re looking for social media content ideas that aren’t too “salesy”, check out a recent blog post of ours! In this blog, we talk about content that will convert and connect with your customers.
Social Media Engagement is a Two-Way Street
What is Engagement?
Engagement is a big buzzword in social media marketing. Engagement is used to describe the many ways that followers and customers interact with your brand.
Engagement can be measured in:
- Likes
- Follows
- Comments
- Shares
- Link clicks & more!
Engagement shows interest. Interest encourages action. Action results in conversions like purchases, leads, and phone calls! Engagement also establishes credibility as social proof that your business is worth interacting with.
How Can Brands Engage with Followers?
Engagement is not a one-way street. As we circle back to humanizing your brand, one of the most effective ways to do this is by engaging with your followers on social media. By interacting with your audience, you can show them that you’re listening, that you care, and that you value their feedback.
Engagement with your followers may look like:
- Liking comments
- Replying to questions
- Following back accounts
- Partnering with influencers & more!
In this digital age, brands are no longer just entities that sell products or services; they’re also expected to be social beings. Consumers value transparency above all else which is why engagement with your community is crucial.
Tools for Social Media Engagement
Social media engagement can be time-consuming, especially as your audience grows. If you’re finding it challenging to maintain a strong presence without a dedicated social media manager, consider outsourcing these tasks to a specialized agency like PGN Agency. We offer comprehensive branding and marketing services, including social media content creation, strategy, and management.
Even if you’re managing social media in-house, the following tools can be helpful to stay on top of your social game!
Meta Business Suite
Facebook’s Meta Business Suite is a valuable free tool for managing customer interactions and publishing content across your Facebook and Instagram accounts. This centralized platform allows you to monitor notifications, comments, and direct messages, and easily respond with likes or replies. Some automation is available. For businesses managing multiple social media platforms, paid tools like Eclincher can integrate accounts like LinkedIn, TikTok, YouTube, and more.
Facebook Ads Manager
Are you eager to up your engagement game? Facebook Ads Manager is your home for Facebook and Instagram advertisements. Here, you can create a paid advertisement that specifically encourages both followers and non-followers to engage with your content across Facebook’s large family of apps.
ManyChat
ManyChat creates automated interactions with your followers so that you don’t manually have to! This software includes automated responses, lead identification, contact capture, and re-engagement tactics. Upon a trigger, such as a follower commenting an emoji on your giveaway post, your ManyChat automation will automatically respond with your desired action, like sending that user a direct message requesting their email to enter the contest.
Consistent customer engagement builds trust and keeps your brand front-of-mind throughout the buying journey. By utilizing the tools mentioned above, you can streamline engagement efforts and make it a more manageable part of your social media strategy.
Easy Day-to-Day Engagement Checklist
The ability to engage largely depends on the size of your audience. Think about it: Apple is not replying to all of their followers’ comments. If you’re a small business like our team here at PGN Agency, these tips for engaging with your community are for you!
- Share each post to your Facebook, Instagram, and TikTok story.
- Add a link relevant to the post (shop now, learn more, make a reservation)
- “Like” every user’s comment on your posts.
- Reply a simple response for bonus points!
- Set up Frequently Asked Questions on Facebook & Instagram chats to pre-emptively solve customer concerns.
- Mention all of your followers at once! Type @followers in the comment section to catch the attention of everyone!
- After creating an event page on Facebook, regularly post in the Discussion to keep interested attendees updated.
- Like and comment on posts your account is tagged in.
- Add polls, questions, quizzes, and more to your Story content!
Encourage positive interactions, squash concerns, and answer questions with these simple engagement suggestions. A little goes a long way!
Social Media Management with PGN Agency
The key to building a loyal and engaged following lies in fostering genuine connections with your audience. Social media platforms offer a unique opportunity to do just that. If social media content creation, social media strategy, and social media management are not your forte, reach out to PGN Agency! Our Royal Oak marketing agency has a team dedicated to your social growth.
PGN has been serving Metro Detroit brands for over 40 years. Learn more about our services online and find more informational articles like this one on the blog!
