Whether you are a photographer, videographer, or a marketing and branding agency in Michigan, you can understand what a big project that a photoshoot and video shoot can be. If you are wondering, What is the importance of video for my brand? then you have come to the right place. At PGN Agency, a marketing agency in Royal Oak, our employees are often found working behind the camera. Whether we are creating video for social media or planning a months-long video shoot for a high-quality commercial, our team believes in the value of video for your marketing efforts and we are eager to share it with you! Keep reading to learn about:

  1. The Power of Video for Your Marketing 
  2. The Different Types of Video
  3. The Best Platforms for Video
  4. The Benefit of Outsourcing an Agency for Your Video  

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What Are the Benefits of Video Marketing?

Video for Your Branding

There is no doubt about it – video is the most influential marketing tool we’ve seen in 2022. Ever since the rise and dominance of TikTok, social media apps have been utilizing the short-form video content to share their business, drive sales, and build an online community. Those who have not yet gotten creative with Reels and TikTok are missing a huge target audience. In fact, people are spending an average of 19 hours a week digesting video content (source: State of Marketing Video Survey 2022). If you haven’t dipped your toes in, it’s time to take a dive…

Video for SEO

One of the main benefits of having video on your website is encouraging viewers to stay on your site longer. The more time a viewer spends on your website, the happier the SEO! Sites that can prove to hold a viewer’s attention are proven to rank higher in Google’s favor. Having video on your website is a great way to capture your viewers attention, hence why many sites have a video header on their homepage. 

Video also enhances the aesthetics and professionalism of your website. Video on your website is a great tool if you are looking to grab and hold your audience’s attention.

Increase your reach, engagement, and conversions with video marketing. PGN Agency is an experienced marketing and branding agency with over 40 years experience serving Michigan and beyond as one of the best agencies in Detroit. Learn more about us and our services on our website or Instagram! 

What Are Some Examples of Video marketing?

Video for Social Media Marketing

The best video marketing strategy is one that stays true to your brand. Your video content should share your services and expertise just like any post would. If theatrics and comedy isn’t your brand, don’t feel pressured by other video content to jump on the bandwagon. Know your audience, create your messaging, get clear on your goals, and choose the right platform for the job. 

Speaking of platforms, which is the best app for video? Social media platforms like Instagram and TikTok are great for short-form videos ranging from 6 to 30 seconds long. The trick is not only staying with the trends, but ahead of them. Tips to stay relevant on social media include: 

  • Be consistent with your content – both the scheduling and the messaging of it.
  • Create your videos with trending audio. 
  • Add stickers and text to your videos.
  • Interact with your followers! 

Video for YouTube

YouTube, the web’s first all-video platform, remains king. Like Google, YouTube is a search engine, where SEO is both your enemy and your ally. Unlike Google, though, YouTube takes SEO one step further with personalization. Personalization is what makes your search results vastly different from another user’s search results, even if you searched the same key phrase. Personalization takes your watch history and tailors your results to videos you’re likely to click on. 

Unlike TikTok and Instagram Reels, YouTube is fit for long-form video. Tutorials, commercials, music videos, and vlogs are just a few of the most popular types of content you can take advantage of. There are some things you just can’t squeeze into a 10 second video! 

Not interested in sharing videos of your own? Brands can use YouTube to take advantage of the platform’s advertising capabilities, such as TrueView ads, instead. 

Video for Virtual Tours of Your Business

Matterport tours add great value to your website and business. Matterport tours are 3D drone tours through your space, utilizing 4k video and SEO optimized tags throughout that give potential customers the most realistic and immersive view of your space. 

Sell your space and capture leads before they’re even in town with a 3D video tour of your business. Whether you’re in the real estate, restaurant, or service industry –  a 3D tour helps turn web traffic into foot traffic! 

Commercial Video 

Commercials are a tried and true advertising technique that PGN Agency has specialized in for over 30 years! Although an average of 30 seconds, the making of a high-quality commercial can take months. As professionals in the industry and with hundreds of videos under our belt, PGN Agency has mastered the recipe for how to successfully plan and record a commercial:  

  1. Define Your Message and Outline the Key Points Necessary to Share Your Story
  2. Identify Your Target Market
  3. Strategically Plan Which Marketing Outlets Would Best Serve You 
  4. Determine Your Budget
  5. Shoot, Edit, Export, and Post the Video

You can view more of our work on our YouTube channel! 

Outsourcing an Agency for Video Content 

Video marketing not only tells people about your business, but it shows them! Although nobody will ever know your business as well as you do, hiring an agency to manage your video content results in higher quality video and streamlined project management. In fact, 42% of marketers said that creating video content through an outside agency resulted in better videos. (Source: HubSpot

Business owners worldwide are upping their investment in video – are you? Contact PGN Agency, a Metro Detroit marketing and advertising agency, for a thoughtful conversation about what we can do for your business. What’s more – mention this blog and receive $200 credit towards your first design project with our team! Give us a call at (248) 414-6860 today! 

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