Key Differences Between Facebook and Instagram – What Advertisers Need to Know

Key Differences Between Facebook and Instagram – What Advertisers Need to Know

People, who are interested in promoting their businesses via social media PPC ads, have several options. The vast majority of business owners choose to promote their businesses with Facebook and Instagram social media platforms.

We all know that Instagram is owned by Facebook. That’s why there are so many common things between these two social media platforms. It’s no surprise that Facebook and Instagram are two very popular social media sites these days.

Both Facebook and Instagram audiences are rapidly growing. You will be able to take advantage of Facebook Ads manager to get started with Instagram Ads. If you run Facebook Ads and Instagram Ads, then you will have the same PPC ads management tools.

Facebook Vs Instagram Statistics

According to the statistics, over 2.38 billion people use Facebook social media platform every month. The statistics also shows that more than 96% of users access their Facebook on mobile devices. Today, over 65 million businesses already have Facebook Pages and approximately 75% of marketers choose to use Facebook to increase the awareness of their brands.

Now, let’s take a look at Instagram statistics. Today, approximately 1 billion people use Instagram and almost 500 million individuals use Instagram every day. The statistics has shown that almost 40% of online users have Instagram accounts. Up to 70% of Instagram users come to the social media platform every single day. Over 65% of marketers prefer to use Instagram to promote their brands on social media.

Facebook Vs Instagram – What Users are Allowed to Do?

Facebook and Instagram provide users with different possibilities. Facebook is designed to make it possible for users to share different types of content with their friends. You can share text, images, videos as well as links to other pages. Actually, you can share any type of content with the Facebook audience.

Instagram is very similar to Facebook. However, the difference is that Instagram is mainly focused on photos and videos. It’s fair to say that Instagram is some kind of a photo-sharing application. In other words, people use Instagram to share images and videos with others.

Facebook Vs Instagram – Target Audience

It’s pretty clear that Facebook has a larger database of users comparing to Instagram. So, more people use Facebook. Social networks have different target audiences. Instagram is an incredibly popular social media platform among young people. That’s why Instagram often works well when it’s necessary to promote cheap products. However, Facebook social media platform is used by people of older age. These people have money to buy more expensive products.

Facebook Vs Instagram – Creating Communities on Social Media Sites

It’s worth noting that communities are created on Facebook and Instagram differently. Facebook communities consist of people, who know each other very well. Instagram communities consist of people, who have the same interests.

Facebook Vs Instagram – Mobile Optimization

The vast majority of people visit Instagram on their mobile devices. And of course, you should take into consideration this fact when promoting products or services on Instagram.

That means that all of your landing pages have to be 100% mobile friendly. Otherwise, you’ll waste your time and money on advertising.

However, the same can’t be said about Facebook. It’s interesting to know that Facebook offers both mobile and web versions to its users.

The statistics shows that a lot of Facebook users still give a preference to a web version of the website. Therefore, mobile optimization is more important for Instagram than for Facebook.

Facebook Vs Instagram – What is a Better Option for Young Audience?

Your choice largely depends on your marketing needs. First of all, you need to do a marketing research and try to identify a buyer persona for your business. You have to define your target audience based on gender, interests and, of course, age.

Do you offer a product or service for young people? If so, it would be better to use Instagram to promote your business. On the other hand, Facebook works better when it’s necessary to promote a product or service among people of older age.

Initially, you can try to use both Facebook and Instagram to promote your business. After that, you’ll be able to compare Facebook with Instagram and make your own conclusions.

When comparing Facebook Ads and Instagram Ads, you should pay a close attention to such factors as amount of social media traffic, conversion rate, etc. Finally, you will have to pick an option that works better for your business.

It’s important to point out that a lot of business owners prefer to use both Facebook Ads and Instagram Ads to promote their products and services. So, you may consider using these two Pay per Click advertising options as well.

Facebook Vs Instagram – What Option is More Suitable for Brand Promotion?

Every social media promotion campaign begins with goal setting. First and foremost, you have to set goals for a social media Pay per Click advertising campaign.

Would you like to increase the awareness of your brand with social media PPC ads? In this case, it would be better to take advantage of Instagram.

It’s important to note that Instagram posts are more visually appealing for users. That’s why they work more effectively for creating brand awareness and provide better engagement.

If you would like to learn more about Facebook and Instagram ads, contact us today. Our social media promotion experts will analyze your marketing needs carefully and advise you upon an effective solution. PNG agency is always ready to provide social media advertising services for any of your needs!

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