Today, Social Media continues to reach more and more people. There are multiple types of Social Media platforms going to multiple types of people. It isn’t enough to have a catch phrase that serves as a blanket statement for all areas. It demands a specific, direct approach that is as unique as the billions of users on each platform. How do you begin to make an impact in such a huge field? Here are a few ways to help you begin.
Know Your Audience
It is important to know what age group is using a certain type of Social Media platform. When shifts in your audience occur, they tend to be generational. For instance, more than half of Facebook users in the US are over the age of 35. However, younger generations are found on Twitter and Instagram these days. Therefore, if you try to reach the younger generation by posting on Facebook it won’t be as effective. It is important to know who your audience is on each site and to know which site to use in order to reach a specified audience. This knowledge promotes readability and the likelihood of connecting in a way that is impactful.
It is also important your content is relevant for the specified audience. Issues that directly affect your audience, promote credibility with your posts. If you seem out of touch and unaware you will lose the interest and respect of your audience. Social Media is a conversation. If you continuously talk to someone about something that does not interest them, eventually they will stop talking to you. It is the same concept. Stay relevant. Do your research and be willing to change as the changes come.
Be willing to learn. Social Media is always evolving and it is doing so quickly. Reading articles, downloading apps that set your posting schedule, researching, or learning to create great content are all effective. Sending multiple pieces of information in multiple ways can be difficult. There are experts who will do this for you or simply educate you so you are able to do it yourself. Either way, education is key.
Making an impact with Social Media is a tangible task. Not only is it attainable, but it can be done effectively and efficiently. Knowing your audience, creating relevant content, and becoming educated are great ways to begin. Keep the conversation going and stay constantly engaged in the changing world of Social Media. At PGN Agency, your marketing success is what drives us. Contact us today and let our skills and passion go to work for you. We’re always just a phone call or email away, call us at 248-414-6860.