Marketing is the backbone of your business’s success. Your online and offline marketing do not need to be mutually exclusive to each other. For instance, when you take the right steps and use common business practices of mixing the two strategies together, you’ll notice the benefits to your online business. Integrating both online and offline marketing allows you to reach more customers who, in turn, want to seek out more information about your business.
Primary Example of Marketing Collision
A primary example of connecting offline and online marketing includes creating a flyer or advertisement to be displayed in public. This is clearly offline marketing. However, when you choose to include a link to your company’s website, online and offline marketing collide. The link below the physical advertisement is visible in a public place for potential customers.
What Online and Offline Marketing Looks Like
It’s common knowledge that a good marketing strategy has to be multi-faceted, involving both online and offline elements. Offline advertising includes examples like brochures, newspaper advertisements, and billboards which should coincide with online advertising methods like websites, e-mail subscriptions, and landing pages. There are a couple of other ways in which online and offline marketing merge together to the benefit of your business.
Keeping the Advertising Consistent
The look and feel of your online and offline marketing must be the same in terms of logos, designs, and messaging. There must be continuity, in terms of your branding, or you may lose customers. The confusion sends mixed messages from your company. Keeping your advertising consistent in both the online and offline worlds helps make your marketing efforts more successful and allows your business to gain more profits and recognition.
Message Must Stay the Same
When it comes to a business, your slogan and overall message must be the same regardless if it’s online or offline. The consistency is crucial if you want the customer to remember your business based off your messaging that never changes across advertising platforms. If you decide to change your messages, it’s important to make sure that the new message stays the same to your customers both online and offline. Consistency is the key.
Marketing the Products Effectively
Another way to put offline and online marketing together is to add links to your business website and social media accounts on your physical advertisements. You can also make sure that you advertise the physical location of where your products are being sold. If your business headquarters has a physical address, consider putting that information on your website and social media accounts. Your website traffic and sales should increase by taking this important step towards full integration.
Using Important Keywords
It’s also necessary to use important keywords related to your business in both your online and offline marketing techniques. By continually using the same keywords, potential customers who search for your business find it more easily. Your product or service could come up in search results if they enter in the correct keywords related to your company. You can also create landing pages in your online advertisements. Additionally, you can link to those pages through offline advertisements in order to bring more web traffic to your product or service.
Overall, online and offline marketing can be easily integrated together through a number of ways. It’s very important to be consistent with your messaging, your advertisements, and your logos in order to build a bigger customer base. If you choose instead to keep these two forms of marketing separate, you may be hurting your business. If you need help merging your offline and online marketing plan, PGN Agency is here to help you. With over 25 years of experience, we’re passionate about our client’s marketing success. Contact us today by calling 248-414-6860.