There’s a lot of decisions to make before building a website. How many pages will be on the site? What will each page contain, and how will all the pages be organized? What elements are must-haves? What would be nice, but only if it’s in the budget?

In this blog post, we’ll be focusing on the importance of one aspect of web design: responsiveness.

What is responsive web design?

Responsive web design is a website build that enables it to adapt to devices and screens of all shapes and sizes.

Before the rise of smartphones and tablets, people primarily used the internet on desktops and laptops. As a result, everyone’s screen was large enough for any site. Now, however, more people use tablets and smartphones to access the internet than desktops and laptops.

Responsive website design means that your site will look good and be easy to use on any device. The website adapts to the dimensions of any screen by shrinking and rearranging elements.

What does responsive web design do for my business?

If you’re paying someone to build your site, you deserve an amazing end product. If you don’t build your site to adapt to mobile, desktop, and tablet viewers, you’re not putting your best foot forward across all platforms.

Building a website that isn’t responsive is like spending all of your money to repaint only a single side of a building. Even if you paint a beautiful mural there, anyone viewing it from the other three sides will see old, flaky paint. Instead, it’s worth the additional investment to ensure your site looks incredibly on any platform.

Is there any alternative to responsive web design?

Some web designers still accommodate mobile by building a separate mobile version of the site. With this approach, mobile users log on to a different version of the site that’s tailored to smaller screens. Unfortunately, mobile sites harm your SEO rankings. Google themselves recommend responsive web design as a best practice, which really puts the nail in the coffin.

For great SEO results and a beautiful website across all platforms, choose responsive web design.

PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!