Social media is often seen as a platform for extroverts, where the loudest and most outgoing voices dominate. There can be a lot of pressure to create content that is boisterous, ground-breaking, and eye-catching. If you are an entrepreneur or working with a small business, this can feel like a daunting task to take on alone. Luckily, there are many ways to create converting and engaging content without needing a production team behind the scenes.
Here at PGN Agency, we fall into the small team category. More often than not, we are creating so much content for clients that we don’t have time to create our own. What’s more, not all of our employees are comfortable being on camera. This blog post will explore strategies for “introverts” to excel on social media without compromising their authentic selves or resorting to aggressive sales tactics.
This blog post is great for…
- Entrepreneurs who are managing their own social media.
- Small businesses who don’t have time for elaborate content creation.
- Employees who are not comfortable being on camera.
- Businesses with a smaller social media budget.
- Brands that value authenticity, thoughtfulness, and education.
Let’s dive in!
Understanding the “Introverted” Advantage
Introverts are often deep thinkers, excellent listeners, and skilled observers. These qualities translate into meaningful content on social media.
Authentic was Mirram-Webster’s 2023 Word of the Year. While flashy trends and viral videos may capture fleeting attention, lasting impressions are built on trust. Consumers are discerning; they can spot inauthenticity from a mile away. Instead of chasing the next big thing, focus on what makes your brand unique. By embracing your brand’s core values and letting your authentic voice shine through, you’ll cultivate a loyal following that values genuine connections over superficial glitz.
Crafting Authentic Content
Finding time to create content isn’t easy. If you’re looking for a social media marketing agency to assist you with content strategy, content creation, and publication, PGN Agency of Royal Oak might be the right fit for you. PGN takes time to understand your brand and goals so that the content reaches the right audience with the right messaging. Below are a few tips to create authentic content that still converts.
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- Keep it Simple: If you’re short on time, staff, or equipment, keep it simple! Our smartphones are very high-quality these days. Take a quick photo or video and share it with a short caption to let customers know what you’re offering. Avoid harsh filters, loud music, and low quality shots. Try posting something simple every day and watch how your engagement and following will grow!
- Share Your Story: Personal anecdotes and experiences can be powerful storytelling tools. By sharing your journey, you connect with your audience on a deeper level. You could do this by doing a Q&A segment on your story, sharing a behind-the-scenes look at your work life, posting an employee spotlight, or sharing little known facts about your business.
- Provide Value: Focus on creating content that offers genuine value to your audience. This could be in the form of informative blog posts, how-to videos, or sharing deals and coupons.
- Engage! Talk to your followers like you would talk to your friends! Respond to comments both positive and negative when it’s appropriate.
- Have Fun With it: You don’t always have to talk about work and not every post needs to be a sales pitch. Join the fun on social media and try creating a trending video or meme related to your business. Let people see your employees enjoying themselves – a great place to work is a great place to do business!
Anti-Salesy Approach to Social Media
There are countless ways to subtly introduce your brand and drive conversions without coming across as too salesy. The key is to provide value first, and let the sales follow naturally.
User Generated Content: One effective tactic is to leverage user-generated content, or satisfied customers (sometimes influencers) sharing their experiences with your product or service. This builds trust, extends your reach to new followers, and subtly showcases your offerings being used in real life by real people.
Be the Solution: Position your brand as a helpful resource, and subtly integrate your products or services as solutions to the problems your customers are facing. Create content that answers your consumers common questions and relates to their every day struggles.
Don’t Overdo Your Ads: Nobody enjoys seeing the same commercial multiple times a day. Be strategic with your ads and placement to avoid overwhelming potential customers with your content. You want your ad to trigger interest, not annoyance!
Be Versatile: One way to avoid overwhelming your followers is to be versatile with your content. This means splitting up your content on different platforms and placements. Maybe you share a long video on YouTube one day and a carousel post on Instagram the next.
Remember, the goal is to build relationships with your potential customers, not just make sales. By focusing on providing value and engaging with your audience authentically, you’ll create a loyal following that is more receptive to your offerings.
One Week of Content Ideas
It’s much easier to create content when you go into the week with a plan. Below, we created one week of content ideas across multiple platforms and placements for a local coffee shop.
Monday: Share a simple graphic of your weekly specials or seasonal items.
Tuesday: Let an employee take over your Instagram and Facebook stories, sharing a behind-the-scenes look into what their shift is like!
Wednesday: Find a trending sound on TikTok and share a short 3 to 7 second video advertising one of your menu items.
Thursday: Share a high-quality image of a food item and drink as a pairing suggestion for customers.
Friday: Offer a one-day coupon, like BOGO half-off, to your customers.
Saturday: Re-post a customer’s photo or share a positive review.
Sunday: Celebrate your employees with an employee spotlight.
From Followers to Friends
Social media can be a powerful platform to build a strong personal brand and connect with your target audience. With so many brands, influencers, and customers online, it can feel intimidating to create content that will stand out. The good news is, your content doesn’t have to be Hollywood quality to make a positive impression. By posting consistently, sharing your brand story, showing up authentically, and expressing care and interest in your audience, you can create friends out of your followers.
By embracing your unique strengths and focusing on building genuine relationships, you can achieve significant success without compromising your authentic self. If content strategy and creation is still over your head, reach out to the team at PGN Agency for marketing, advertising, design, social media, and more services that have been trusted by hundreds of clients for over 40 years.
