Proper marketing techniques are highly important for any business. For most, traditional marketing often seems easier than advertising for YouTube. This is especially true for those who have never tread those waters before. Keep reading to learn how use targeted advertising for YouTube audiences. With right tools, you can make a huge impact on your marketing strategy.
Target Your Audience
Interestingly, YouTube marketing is more or less a calculated science. Everything can be broken down into numbers. Thankfully, YouTube offers information on their website, breaking down everything you need to know about the process. One of your top priorities should be to target your audience. Crunch the numbers and discover what the demographic groups are the people you want to buy your product or service. Find out the age, gender, parental status, or household income of the audience you want to reach. It’s also important to know your customer bases interests. This information can help you decide how to properly advertise to your audience.
Affinity Audiences vs. In-Market Audiences
Before knowing which is better for you, you must know the difference. Affinity audiences are TV-style audiences that are designed to help connect advertisers with their ideal customers online at scale. In-market audiences a way to connect with consumers who are actively researching or comparing products and services across different platforms. To effectively reach your audience, you must decide how you will target them. Both options have their pros and cons. Research what your audience is doing, and you will know the way you need to go for your marketing strategy.
Now you need to know where you should be advertising. YouTube has over 1 billion users and is available in 70+ countries as well as 60+ languages. This offers tons of options for your marketing campaign. Who do you want to target? What do they watch on YouTube? Whose YouTube channels are in line with your company or product/service? You can even hone in on specific videos. Placement means everything for marketing. If your ads are in the wrong place, your targeted audience will not see them.
Everyone in the marketing business knows the power of keywords. Likewise, when targeting advertising on YouTube, keywords are equally powerful. For example, you can show your video ads based on keywords related to a YouTube video, channel, or type of website that your audience is interested in. Again, this all goes back to research. You want to know more about what your audience is searching for. You also want to know what they are typing to search for those items.
Target Specific Topics
Another marketing strategy for YouTube is targeting specific topics across the platform. For instance, if you’re running a cupcake company you would want to target baking videos. If you’re running a software company, you would want to target tech videos and so on. Consider it a great way to capture your audience, since it targets every video with your company category.