Having an online presence is a necessity for every business. Your online presence may consist of social media, Google My Business, or your website. It does not hurt to have all three.

Your website in particular is the face of your brand. At PGN Agency, we like to think of it as the headquarters of your company. Your website is a hub where online users can view your work, your services, and your contact information. To stand out in a crowded online space, you need a website that looks great and functions flawlessly to attract and retain customers. This is where web design and web development come into play.

Yes, web design and web development are two different disciplines. However, they are both crucial for creating a visually appealing and fully functional website. These two website services have equal contributions when it comes to creating a website. While web design focuses on the visual aspects of a website, web development focuses on the technical aspects. To clarify, let us discuss the roles of website design services and web developers and why having both to create your dream website is important.

What Are Web Designers Responsible For?

Web design companies are responsible for creating a website’s aesthetics, usability, look, and feel. They focus on user experience (UX), user interface (UI), layout, aesthetics, and content. Working closely with clients is important to understand their brand guidelines and create a website that reflects their brand identity.

The primary goal of website designers in Michigan is to create a visually appealing website that is easy to navigate and offers a positive user experience. Therefore, they use various design tools and techniques, which include color schemes, typography, images, and graphics.

Here are some responsibilities of Web Designers:

  • User Experience (UX) and User Interface (UI) Design: Web design companies in Royal Oak ensure that the website is user-friendly. They are responsible for creating wireframes and mockups to design the website’s layout, navigation, and user flow.
  • Website Look and Layout: The overall look and feel of your website directly affects traffic and viewers. Web designers pay close attention to the aesthetic quality of your site, including color schemes, typography, and images. In addition, they ensure that the website is visually appealing and consistent with the brand’s identity.
  • Design According to Brand Guidelines: The website of a brand or company must reflect its vision and brand image. A good web designer in Detroit will follow the brand guidelines to ensure the website is consistent with the company’s branding. 
  • Aesthetics and Content: Websites must be visually appealing to attract and retain a user’s attention. Web designers ensure that the company’s content is presented in the best possible way. Their job is to ensure that the website is easy to read, easy to navigate, and that the content is presented engagingly.

What Are Web Developers Responsible For?What Are Web Developers Responsible For?

Web developers have become vital business assets. However, many business owners are not aware of the difference between a web designer and web developer’s basic responsibilities. Before you begin to look for a web developer for hire, let’s explore more about this role and the development process.

The structure and functioning of the website are the specialty of web developers. They take web design company’s ideas and bring them to life. The front-end, back-end, HTML, and code tasks fall within their scope of work. In addition, they verify that the website is operational and functions appropriately. 

Web developers collaborate with website designers to guarantee that the website is aesthetically designed and satisfies the customer’s needs. They then bring the website’s design to life using various programming languages such as JavaScript, PHP, and CSS.

Here are some responsibilities of web developers:

  • Developing the Design: Web developers are responsible for turning the design from website designers in Michigan into a fully functional website. They use coding languages like HTML, CSS, JavaScript, and PHP to create the website’s structure and functionality.
  • Front-end and Back-end Responsibilities: Web developers are responsible for front-end and back-end development. While front-end developers focus on the website’s user interface, back-end developers focus on the website’s server-side functionality. Oftentimes, one developer, such as that at PGN Agency, will manage both tasks. 
  • Testing and Debugging: This job ensures the website functions flawlessly across all devices and browsers. A mobile-friendly website is of utmost importance when creating a new website these days. Web developers are responsible for testing the website and fixing any issues that arise pre and post-launch.  

Why It’s Important to Understand the Difference Between Web Designers and Developers

While both roles are essential to the website-creating process, they bring unique skills and expertise.

Web design companies in Detroit focus on a website’s aesthetics and user experience, considering color schemes, typography, and layout. Ensuring that the website is visually appealing and functional is their job. They also consider how users interact with the website and design features like navigation menus and call to action.

Web developers, on the other hand, focus on the technical side of things. They bring the vision to life using coding languages like HTML, CSS, and JavaScript. Ensuring that the website is responsive and functions smoothly is their forte.

While web designers and developers have different areas of expertise, they must collaborate to create a successful website. Suppose you’re looking for website design services, you’ll want to ensure that your chosen company has an experienced team of designers and developers. They must work together to create the best possible website for your business.

What Are the Similarities between Web Design and Web Development?

Even though web design and web development are different disciplines, they have a common goal – to build a website. Therefore, web designers and developers work together to create a website that looks great, is easy to use, and functions flawlessly. Developers and designers have similar backgrounds in education, experience, and knowledge. Many designers are also talented developers and vice versa. At PGN Agency, we have a team with the capabilities to handle your web design, development, and maintenance! 

How Can I Make My Website Rank on Google

How Can I Make My Website Rank on Google?

You need to optimize your website’s content for search engines in order to rank on Google. This involves techniques and combinations such as good content, backlinks, and proper SEO. A web developer can help to ensure that your website is properly optimized for search engines. They implement the correct tags, meta descriptions, and keywords. It’s also important to keep your website updated with fresh content and to engage with your audience through social media and other channels.

How Much Does a Web Designer Cost?

The cost of website design services in Detroit can vary depending on the project’s complexity, experience, and location. However, it’s important to remember that investing in good website design services is a wise investment. A well-designed website can increase traffic, improve user engagement, and boost revenue among other things.

A Properly Designed Website is Invaluable to Your Business 

As we have read above, both website designers and website developers play a crucial role in the success and longevity of a website. While web designers focus on creating an aesthetically pleasing website that attracts and retains customers, developers ensure that the website is functional and performs as envisioned.

Without a well-designed website, potential customers may be turned off by the appearance and not stay long enough on the site to engage with your business. By working with a web design and development company, you can ensure your website is set up for success. Unsure whether it’s time to refresh your website or not? Check out this blog for a better understanding of the many factors that may mean your website is out of date.

Having a strong online presence is essential for any business. Working with a professional team ensures that your website stands out from the competition and attracts customers to your business. If you’re in need of a web designer or web developer, look no further than PGN Agency!