If you’re starting to get your feet wet with SEO, odds are you’ve heard the term SERP. SEO has a lot of different slang words and acronyms, but SERP is one of the most important: it stands for Search Engine Results Page.
In a nutshell, SERP is the page that pops up when you type into a word, phrase, sentence or question into Google. Of course, this can be extended to any search engine, but Google has long dominated the competition as the most popular and relevant search engine.
Great. Now why should I care?
Being on the first SERP for your product or service in your area is absolutely critical to SEO success. For nearly any query you could type into Google, you will get thousands or even millions of results. Customers rarely if ever have to look far to find the product or service they’re looking for in their area– the first page alone will be filled with options.
If you’re not in the cut for the first page, then the odds significantly drop that someone will find your page. In fact,one study reported that 71.33% of searches resulted in a page one Google organic click, while pages 2 and 3 received only 5.59% of clicks.
As you can imagine, the odds of someone clicking on your page past the third page only gets lower and lower. The takeaway? Ranking on the first SERP is key to SEO success and boosting your business.
The goal of SEO is to fine-tune your website and content so that it ranks high on Google– determining which SERP you rank on is just one way of measuring that success. Seeing whether you rank on the first SERP is a reliable method of figuring out whether your SEO is working or not.
I’m not ranking on the first SERP. How can I fix that?
One of the good parts about SEO is that it’s never too late to improve your ranking. If you’re looking to improve your SEO and get a better ranking, there are a number of areas you can look at first. Keywords in your page content, especially in page titles and headers, are a great place to start. You will also want to look into who is linking to your page– quality links from high profile sites contribute significantly to your ranking.
Last but not least, the easiest way to kickstart your SEO and make it to the first SERP is to work with a veteran marketing agency. PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!