In our recent posts, we’ve talked a lot about content. We’ve discussed its importance, how to use it to your advantage, and how to create content that will draw audiences to your brand.

Today, we’re going to focus our attention on one of the most critical forms of content for today’s marketer: video.

There’s no question that video production and demand is on the rise: Last year, Google announced that more than 500 hours of video are uploaded to YouTube per minute. That’s a staggering statistic, so we’re going to take a minute to tie that into your marketing strategy.

Video is a powerful tool to catch people’s attention.

Have you ever been in a room with a TV and found yourself absent-mindedly watching whatever was on? Even if it was just a silly commercial, or you were supposed to be doing something else? It’s a simple example, but it speaks to the power of video. Humans are visual creatures, and movement, images, and color will always draw our attention.

In a world that’s completely overflowing with advertising, video content is your silver bullet for catching someone’s attention. It’s your way of getting someone to take the time out of their day to learn about your product, service, or business.

Social media has made it easier than ever to put video in front of your audience.

Smartphones are dramatically faster than they were ten years ago, or even a few years ago. It takes almost no time for a brief video to buffer and load on a person’s phone as they scroll through Facebook, Instagram, or Twitter. Heck, Instagram and Facebook have even started automatically playing video.

This is all good news for businesses creating their own video content. Rather than worrying about whether or not anyone will see their shiny new video, they can put it on Facebook and rest assured all of their followers will view it. Additionally, shares make it easier than ever for people to share your videos with friends or on their own wall. Video has always been effective for marketing, but social media has substantially improved its reach for companies of all sizes.

Video is a great way to build your brand.

Video also enables businesses to give audiences an inside scoop into their business, showing the human side of your brand. Whether they’re talking to the viewer, making a pizza, or helping a customer, seeing people on video puts a face to your brand better than ad copy and graphics. It may not seem like a big deal, but in a marketing climate where transparency and authenticity are increasingly important, it can make truly make a difference.

PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!