For many business owners, a website seems like an unnecessary luxury. Maybe you run a small business that seems too small for a website, or maybe you are already seeing plenty of success. Regardless of why you have chosen not to build a website, there are a number of considerations that might change your mind. If you’re looking to grow your business, a website truly is a must.

If you’ve held off on building a website or view it to be non-essential, consider the following:

  • A website establishes credibility. In 2016, a website is vital for establishing a business’s credibility. Some would argue that a website is the most important thing you can do for establishing credibility. More and more people will ask for your website address before asking for a business card or brochure. If you don’t have one, new customers may be put off initially or doubt the credibility of your business. It’s unfortunate, but it’s the truth. In this day and age, people expect business to have websites.
  • It’s a cost-effective method to get more customers. While building a professional website isn’t cheap, you’ll be hard-pressed to find a more efficient method of spreading awareness of your company. You could try billboards or newspaper ads, but both are more expensive and generally less effective. As of 2013, 4 billion people use the internet every day. Quite simply, there’s no easier way to reach a large audience of potential customers than through a website.
  • You can keep current customers informed. Have a new product or service you’d like to promote? Planning a sale or special event? A website is a great place to post the latest news about what’s going on at your business. You can even incorporate a calendar page to let customers know what you have planned for the coming months. Even if you’re more focused on selling more to existing customers than gaining new customers, a website can pay off.
  • It saves you time and improves customer service. A website is an easy way to answer some of the most common questions and answers customers may have about your business. Rather than answering the phone multiple times a day to answer customers’ questions about prices, rates, hours of operation, your location, your products or your services, you can provide a detailed account of your business on your website. You can use a pictures, video and a FAQ page to answer some of the most common concerns customers may have, saving you time to focus on more important tasks.

If you’re still not sold on a website or are wondering how a website might benefit your business, feel free to give us a call and pick our brains on the matter.


PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!