When it comes to driving organic traffic to a website, Google, or any other search engine for that matter, considers two crucial aspects of the website: relevance and authority.
Relevance is how relevant the content or information on a website is to the visitors. So, a website with the most relevant and high-quality content for the audience will have Google’s utmost attention and will most likely rank higher on search engine result pages (SERP).
Authority, on the other hand, is how trustworthy or authoritative a website is. And how do search engines figure out the authority of a website? Yes, you guessed it: Backlinks!
Backlinks — also known as inbound links — are links that come to your website from other websites, like your competitors. These links can be hyperlinked or placed in a text, on an image, or as a dedicated button; however, the idea is that they are from other websites.
The more reputable and credible the websites that are linking to your website are, the better your website’s authority will be.
For instance, if you have a healthcare website, getting backlinks from renowned websites in the industry, such as WebMD, can significantly boost your credibility among your visitors and establish you as a trustworthy business in the eyes of major search engines, like Google.
So, backlinks more or less work as a vote of confidence or recommendation that other websites make to their readers. Getting backlinks isn’t an easy feat, especially for small businesses and startups. That’s where experienced marketing companies come into play, helping you get that endorsement from other authoritative players in your industry.
Now, let’s talk about how you can get high-quality backlinks in 2022:
Reclaim Unlinked Mentions
It is probably the easiest way to build quality backlinks in 2022. All you have to do is keep an eye on who is using your brand name, product, or service in the blogs or news. And doing so is pretty simple: Google Alerts and many other online tools offer you insights into your mentions. Once you find a website that has mentioned your business but hasn’t linked back to your website, you can send them a quick note, asking them for a proper link attribution.
Become A Resource for Others
This will take some time, but once you establish yourself as a trusted source for bloggers or journalists, backlinks will follow. To do this, you will need to provide high-quality, informational content that others can use and rely on.
Earning high-quality backlinks isn’t the only benefit of this tactic. You also increase your brand awareness, which ultimately drives more visitors to your website and increases revenue.
Update Your Existing Content
If you find an article or a research report on your website that hasn’t been updated in a while, but you observe many publications referencing that piece of content, you can take advantage of it by building more high-quality backlinks.
You can simply create a fresh piece of content with the latest and more relevant data. Once published, you can reach out to all those publications that have used your old content and tell them about your updated version. The result will be increased backlinks in a matter of days.
The Bottom Line
Most businesses don’t realize the importance of backlinks in driving organic traffic and increasing the ranking of their websites. Many underestimate what building backlinks can achieve. However, SEO experts know the potential they hold for a website. So make sure you pay attention to this aspect of your SEO strategy and get the most out of your SEO efforts.
If you need help with the SEO performance of your website, feel free to schedule a consultation with the skilled professionals at PGN Agency.