“Everything changes and nothing stands still.” – Heraclitus, Ancient Greek Philosopher
If there’s one thing to be said about digital marketing, it’s that the rules are always changing. As the internet morphs and changes, SEO marketers have to adopt new strategies and techniques to stay ahead. 2017 is proving to be no different.
If you’re looking to hone your SEO strategy and rank higher than ever this year, then check out some of our best practices for 2017:
- Consider mobile optimization first. Mobile internet usage has been on the rise for years, but for the first time ever, mobile usage passed desktop usage worldwide. If you’re on top of your SEO, you already were optimizing for mobile, but now it’s best to prioritize mobile. This is even more important now that Google uses the mobile version of a site as its primary index.
- Emphasize local optimization. With the increasing use of mobile, it’s also becoming more important that you emphasize local optimization. Include city names in titles and meta tags, list your business on directories like Yelp and Citysearch, and claim your business on Google My Business. Lastly, try to get people to leave a review of your business. Whether someone leaves a good review or bad review, post a comment — it shows you care and listen to what people are saying.
- Keep voice search in mind. Voice search rates are skyrocketing. Think about how people speak and use long-tail keywords that sound like natural questions. Type the start of questions in Google and see what the autofill suggests…try “Why is [ subject]” or “What does [subject]” and see what comes up. Question and answer style content is great for voice search.
- Make sure you have a fast site. Mobile devices won’t load websites as fast as computers, meaning slow sites are even more of a liability than ever before. If your site isn’t loading in a few seconds, you’re risking a high bounce rate as people will grow impatient and browse somewhere else.
PGN Agency has an extensive track record of bringing our clients returns on their marketing and advertising campaigns. If you would like to learn how PGN can come up with creative marketing solutions to drive YOUR business’s growth, feel free to contact us directly at 248-414-6860. One of our friendly team members will help assess your needs, and put together a game plan for success!