SEO Agency in Detroit, MI

Search Engine Optimization in Royal Oak, MI

Search Optimization = Site Optimization

What makes for great search engine results? A great website.

In today’s search engine marketing landscape, results are driven by user experience. Sites that give visitors the information they want — presented in a logical and appealing fashion — are the sites that rank highly in Google search engine results pages, or SERPs. Sites that don’t measure up to users’ expectations — or worse, engage in questionable “optimization” tricks—spiral downward in the rankings as more sites implement useful SEO.

For PGN, search engine optimization is an integral part of the site development process. At every step, we ensure that the sites we build are created in accordance with the most up-to-date SEO guidance and use the most robust SEO methods.

how customers search for you

We don’t need to build a site, though, to help it to rank highly. We use our proprietary site analysis tools to identify the strengths and weaknesses of your existing site. From there, we develop a plan to address these things and create the custom content, keywords, or other enhancements to move you up in the rankings and in front of your customers’ eyes.

SEO: What You Don’t Know Will Hurt You

What matters most: Being first in search rankings, or acquiring customers?

Often, they’re the same thing. But when SEO is performed poorly, they can be mutually exclusive. PGN recognizes that search engine success cannot come at the expense of quality content, a pleasing user experience and an effective conversion process.

The search engine landscape has changed. Unfortunately, many agencies and consultants haven’t seemed to notice. Search optimization tactics that worked yesterday may get you blacklisted from search results today, doing almost irreparable damage to your business. Outdated tactics like link farming, keyword stuffing, comment spamming, and overuse of anchor text are now actively penalized by Google and other leading search engines.

where customers view your business

We keep up-to-date on all new updates from Google in order to continue best SEO practices.

As your SEO partner, PGN will deliver search engine optimization services that deliver results while maintaining your site’s good standing, the integrity of its content, and the quality of its performance.