Web Design FAQ’s
A modern-looking website is a way to digitally “put your best foot forward.” Your website is one of the first things a potential customer will see, so you want to make a lasting good impression.
Web design refers to the aesthetic of a website and its usability -- how a website looks and how people use it. Web designers use design programs like Adobe Photoshop to create visual elements of a website.
Web development takes a website design and creates a functioning website, bringing the design to life. Developers use programming languages like HTML to build websites based on their design.
We always start our process by asking you exactly what you want to see from your new site and how you want it to function. After determining aesthetic choices, like color, our designers will create an inspiration board with options for the direction of your website design. From there, they will “mock-up” a design. Once that’s approved, they will design the entire website before passing off the website to be developed. Our clients are involved with the process every step of the way to ensure that you are satisfied with the end product.
PGN has an expert team working for them, that includes a web developer. While you will always have access to log into the site, PGN will undertake the task of managing the site and keeping it up to date.
Website maintenance falls into two categories: Proper preventative maintenance to the site itself and updates to text and images as dictated by the client.
Preventative maintenance is extremely important because updates happen on a daily basis and most commonly include security updates. Failure to maintain core applications and plugins exposes the site to exploitation by hackers, viruses and other threats. Preventative maintenance performed on a weekly basis is ultimately less expensive than attempting to repair or recover a compromised site that has been hacked – let alone the costs associated with lost revenue or diminished search engine ranking.